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Вернуться к The Digital Marketing Revolution

Отзывы учащихся о курсе The Digital Marketing Revolution от партнера Иллинойсский университет в Урбане-Шампейне

Оценки: 1,377

О курсе

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Лучшие рецензии


10 окт. 2020 г.

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.


1 апр. 2021 г.

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

Фильтр по:

176–200 из 360 отзывов о курсе The Digital Marketing Revolution

автор: Haseeb A

18 июля 2022 г.

Great work, great explanations. everything pitch perfect.

автор: Eunseo K

10 апр. 2022 г.

This course helped me alot!

And, I learned lots of things.

автор: Lea M B

23 февр. 2022 г.

I am #SuperGrateful, I learned A LOT from this Course! :)

автор: Deep J G

23 июля 2020 г.

The teacher is awesome and the course is well thought of.

автор: Anantharam S

27 февр. 2020 г.

Amazing course on marketing insights for analog world!

автор: Kenrick H

11 нояб. 2017 г.

This course was awesome. Very fun with key insights.

автор: Mohammad U H

2 авг. 2022 г.

very comprehensive and impressive technical syllabus

автор: Magdy M

8 мая 2022 г.

course is excellent

i am sure everyone will love it

автор: Anton E H

16 июня 2021 г.

Great course overall, fun and educative experience

автор: Adnan K

11 сент. 2020 г.

A unique course with a focus on skills development

автор: Edson d O

27 авг. 2018 г.

One of the best COURSERA's courses!!! No doubt!!!

автор: Abdulsalam S

14 сент. 2022 г.

Excellet courase for a Digital marketing person

автор: Stan S

4 нояб. 2020 г.

Very interesting content and a great instructor!

автор: Fredrick O

3 июля 2018 г.

The course was very practical in it's approach.

автор: Andrejs V

7 нояб. 2017 г.

Great topic covered, the course is up to date.

автор: Jacob B

31 янв. 2022 г.

Loved it! Great info, and great presentations

автор: Nguyễn T T H

6 янв. 2022 г.

It is useful course that I have ever learned.

автор: ayman m f e

18 дек. 2018 г.


автор: Vladyslav B

14 окт. 2017 г.

Interesting , useful, and entertaining course

автор: Nikhil G S

6 нояб. 2020 г.

exceptionally excellent lecturer and course

автор: Cesar S

8 сент. 2020 г.

Excellent professor and excellent examples.

автор: Hassan S

17 апр. 2018 г.

An exceptional course, very very practical.

автор: Neha s

24 июля 2020 г.

This is a very excellent learning course

автор: Avishek B

19 дек. 2021 г.

Very informative and eye opening course

автор: Pragyan

16 июля 2020 г.

excellent experience withj this course.