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Вернуться к The Digital Marketing Revolution

Отзывы учащихся о курсе The Digital Marketing Revolution от партнера Иллинойсский университет в Урбане-Шампейне

Оценки: 1,018
Рецензии: 261

О курсе

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Лучшие рецензии

10 окт. 2020 г.

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

1 апр. 2021 г.

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

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76–100 из 259 отзывов о курсе The Digital Marketing Revolution

автор: N.Srinivas

1 апр. 2020 г.

Most fantastic course I've come across in a while. I thoroughly enjoyed the flow of program with Quizzes alongside case studies every week.

автор: Troy Q

28 окт. 2020 г.

Well organized and thoughtful course. Professor does good job "edutaining" to make the videos more engaging and informationally sticky.

автор: Carlos S

7 нояб. 2018 г.

Great course.. a little bit abstract but definitely can challenge the way you think about products and services and how to market them.

автор: Sumana M

26 мая 2021 г.

One of the best courses in the Digital Marketing Specialization. Professor Aric Rindfleisch is the best professor in the whole world!

автор: Veronica L

9 дек. 2019 г.

Great course, very interesting subject. Teacher is very good at teaching and you can see that he did put effort into teaching skills.

автор: Sina G

25 окт. 2020 г.

Amazing course with thought-provoking content taught by one of the greatest professors I have ever come across. Highly recommended.

автор: Alexandre R

7 окт. 2019 г.

Curso maravilho. Apresenta uma perspectiva completamente inovadora dentro da relação do mundo analógico com o digital. Recomendo.

автор: Paulo S M J

7 дек. 2020 г.

What a really well produced course. It provided me many real-world insights that I could apply directly to my work! Thank you.

автор: Daniel J V I

12 мар. 2020 г.

An excellent course to understand how digital marketing and analog marketing should be used together to gain better results.

автор: Himanshu G

25 окт. 2020 г.

Great course. Taught me that analog is not going anywhere and that digital and analog are not locked in a zero-sum game.

автор: Tasha F

4 нояб. 2019 г.

I enjoyed this course and learned a lot about dominance, resistance, and synergies between the analog and digital worlds.

автор: Amilcar J P G

5 янв. 2022 г.

This course was extraordinary, I learned a lot and I will continue my journey in becoming an expert in digital marketing

автор: Claudio L

10 нояб. 2017 г.

Excellent course about Digital Transformation... very useful for emerging economies like Chile. Thanks Professor Eric..

автор: Alvaro B

23 окт. 2020 г.

This is an extraordinary course given by Aric Rindfleish. Thanks for your knowledge and an excellent way of giving it.

автор: Kirill S

27 окт. 2020 г.

Very creative content, perfectly structured and delivered in a stellar manner by Professor Rindfleich and his team.

автор: Tejas B

7 сент. 2020 г.

Absolutely wonderful course. Every video brings a smile to my face. Aric and Nadia are amazing! Thank you for this.


18 авг. 2020 г.

He is the best professor in this course, very much engaging videos. Please create more courses with aric in future.

автор: Amilcar J L R

28 мая 2021 г.

First-rate professionals .. exquisite way of transmitting knowledge and great business ideas .. excellent. Thanks.

автор: Andile N K

19 окт. 2019 г.

Excellent course! Very interesting and unique! I liked the structure of the lectures and the assessments as well!

автор: Hevlin C d A C

26 апр. 2019 г.

Great course! I had a lot of fun learning, and i am sure the knowledge will be very useful in my marketing career

автор: Karolina K

13 мар. 2018 г.

The lectures are engaging and the topic is explored in some detail. It's a worthy addition to the specialisation.

автор: Jennifer W

11 окт. 2020 г.

Interesting content. The course was more about synergy between analog and digital marketing which was perfect.

автор: Pavan T

15 мая 2018 г.

I enjoyed this course and fun to learn new concepts including case studies for Marketing in Analog world course

автор: Rohit K

20 окт. 2017 г.

nice and very clear cut explained and great classes with sir Aric Rindfleisch really enjoying this course :)

автор: PRIETO S L F

26 нояб. 2020 г.

Excellent course! The interviews, the activities and examples are the best way to understand the main topic.