University of Maryland, College Park
Building the Business Model for Corporate Entrepreneurs
University of Maryland, College Park

Building the Business Model for Corporate Entrepreneurs

This course is part of Corporate Entrepreneurship: Innovating within Corporations Specialization

Taught in English

Some content may not be translated

Daniel Gordon

Instructor: Daniel Gordon

8,402 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.6

(70 reviews)

Beginner level
No prior experience required
11 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

3 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.6

(70 reviews)

Beginner level
No prior experience required
11 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

Placeholder

Build your subject-matter expertise

This course is part of the Corporate Entrepreneurship: Innovating within Corporations Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 4 modules in this course

In this module, we will introduce how to create and deliver value for existing and future customers of the company through a customer-validated, business modeling methodology.

What's included

8 videos6 readings1 peer review

In this module, we will examine how to identify real customers and conduct in-depth interviews to guide the customer discovery process for the corporate venture.

What's included

7 videos2 readings1 peer review

In this module, we will evaluate how to segment customers and develop a minimum viable product (MVP) with product-channel fit.

What's included

12 videos7 readings2 quizzes

In this module, we will develop a business model that encompasses the product or service, customers, and economic engine that deliver on the corporate venture’s objectives.

What's included

10 videos6 readings1 quiz

Instructor

Instructor ratings
5.0 (10 ratings)
Daniel Gordon
University of Maryland, College Park
1 Course8,402 learners

Offered by

Recommended if you're interested in Entrepreneurship

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 70

4.6

70 reviews

  • 5 stars

    76.05%

  • 4 stars

    16.90%

  • 3 stars

    2.81%

  • 2 stars

    1.40%

  • 1 star

    2.81%

NA
5

Reviewed on Aug 31, 2020

DS
5

Reviewed on Jan 31, 2019

AO
5

Reviewed on Feb 19, 2024

New to Entrepreneurship? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions