À propos de ce cours
4.6
33 notes
7 avis
100 % en ligne

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant

Niveau débutant

Heures pour terminer

Approx. 14 heures pour terminer

Recommandé : 4 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais, Roumain
100 % en ligne

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant

Niveau débutant

Heures pour terminer

Approx. 14 heures pour terminer

Recommandé : 4 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais, Roumain

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1
Heures pour terminer
4 heures pour terminer

Introduction to Business Modeling

In this module, we will introduce how to create and deliver value for existing and future customers of the company through a customer-validated, business modeling methodology....
Reading
9 videos (Total 51 min), 5 lectures, 1 quiz
Video9 vidéos
Welcome to Week One3 min
What is a startup?3 min
Customer, market, and value propostion6 min
Product-market fit: The heart of the business model8 min
Walk-through of the Business Model Canvas - Part 15 min
Walk-through of the Business Model Canvas - Part 24 min
How do you develop a business model?6 min
Preview of the Master of Professional Studies in Technology Entrepreneurship10 min
Reading5 lectures
Welcome to Building the Business Model for Corporate Entrepreneurs10 min
Meet Dan Gordon10 min
Connect with your Classmates10 min
Our Recommended Textbook for the Course10 min
Download the Business Model Canvas Poster10 min
Semaine
2
Heures pour terminer
3 heures pour terminer

Customer Discovery and Customer Validation

In this module, we will examine how to identify real customers and conduct in-depth interviews to guide the customer discovery process for the corporate venture....
Reading
7 videos (Total 40 min), 2 lectures, 1 quiz
Video7 vidéos
Why talk to customers? What do they know?5 min
How to get insights from customers11 min
Building a pipeline of customer interviews5 min
What to do before the interview5 min
What to do after the interview3 min
Cold calling 1016 min
Reading2 lectures
Talking to Humans10 min
How to Interview a Customer (Optional)10 min
Semaine
3
Heures pour terminer
3 heures pour terminer

Customer Segmentation and Analysis

In this module, we will evaluate how to segment customers and develop a minimum viable product (MVP) with product-channel fit....
Reading
12 videos (Total 95 min), 7 lectures, 2 quiz
Video12 vidéos
Why have customer segments at all?6 min
Customer segments, value propositions, and product features12 min
Customer types8 min
Customer segments and business models6 min
Customer archetypes4 min
Minimum viable product (MVP)7 min
Market size and sizing8 min
Physical and virtual goods12 min
Market types10 min
B2C and B2B markets9 min
Crossing the chasm5 min
Reading7 lectures
An Introduction to Customer Segmentation10 min
In the Digital Era, People, Not Processes, Are Key (Optional)10 min
Know Your Customers’ “Jobs to Be Done” (Optional)10 min
What Is Value? The Costco Value Proposition (Optional)10 min
The Lean Startup Methodology (Optional)10 min
How To Design Your Next Minimum Viable Product (Optional)10 min
Business Model Generation10 min
Quiz2 exercices pour s'entraîner
Value Proposition and Customer Segment Analysis2 min
Customer Types and Customer Archetypes Analysis2 min
Semaine
4
Heures pour terminer
2 heures pour terminer

Creating the Business Model for the Corporate Venture

In this module, we will develop a business model that encompasses the product or service, customers, and economic engine that deliver on the corporate venture’s objectives....
Reading
11 videos (Total 77 min), 5 lectures, 1 quiz
Video11 vidéos
The funnel of customer engagement10 min
What is a channel?10 min
Product-channel fit7 min
Cost structure6 min
The rest of the business model canvas3 min
Key activities9 min
Key partnerships8 min
Key resources5 min
Final Thoughts1 min
Learn More with the Master of Professional Studies in Technology Entrepreneurship10 min
Reading5 lectures
The Elements of Value (Optional)10 min
You're Not Steve Jobs - You Need to Learn from Customer Behavior (Optional)10 min
Corporate Acquisitions Of Startups: Why Do They Fail? (Optional)10 min
Business Model Generation10 min
How To Turn Corporations Into Innovation Machines (Optional)10 min
Quiz1 exercice pour s'entraîner
Developing Your Business Model18 min
4.6
7 avisChevron Right

Meilleurs avis

par VMNov 25th 2016

Great course with so much precise information, process and examples.\n\nThe focus is on how to develop the full business model

Enseignant

Avatar

Daniel Gordon

Lecturer of Technology Entrepreneurship
Maryland Technology Enterprise Institute (Mtech)

À propos de University of Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign. ...

À propos de la Spécialisation Corporate Entrepreneurship: Innovating within Corporations

For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting. Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project. The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country....
Corporate Entrepreneurship: Innovating within Corporations

Foire Aux Questions

  • Зарегистрировавшись на сертификацию, вы получите доступ ко всем видео, тестам и заданиям по программированию (если они предусмотрены). Задания по взаимной оценке сокурсниками можно сдавать и проверять только после начала сессии. Если вы проходите курс без оплаты, некоторые задания могут быть недоступны.

  • Записавшись на курс, вы получите доступ ко всем курсам в специализации, а также возможность получить сертификат о его прохождении. После успешного прохождения курса на странице ваших достижений появится электронный сертификат. Оттуда его можно распечатать или прикрепить к профилю LinkedIn. Просто ознакомиться с содержанием курса можно бесплатно.

D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.