Just like when building a house the foundation for your business provides the framework for success. A business built on weak structure will struggle to succeed. We'll address some of the most pressing issues that you as a business owner must face while constructing the proper framework for your business.
Specifically at the end of this course you will be able to:
- create and evaluate your company's financial documents;
-complete the documents and regulatory procedures to create a legal business entity;
- protect your intellectual property;
-develop a management team;
Этот курс входит в специализацию ''Специализация How to Start Your Own Business'
Structure: Building the Frame for Business Growth
от партнера
Программа курса: что вы изучите
Неделя
1Company Structure & The Foundation: Financial Statements and Projections
Great companies are built upon great structures. We believe this structure is comprised of four critically important components: 1.) Development of your financial statements. 2.) Creating your legal entity. 3.) Protecting your intellectual property. 4.) Building your team. In Module 1, the learner will receive an introduction to the basics of the three financial statements: Income Statement, Balance Sheet and Statement of Cash Flows. By the end of this module you should be able to recognize the differences between each financial statement and understand the role they play in assessing the performance of your company. To close out the module you will be challenged to develop your first projected income statement for your business concept.
6 videos (Total 29 min), 4 материалов для самостоятельного изучения, 4 тестов
6 видео
Overview of Key Financial Statements5мин
The Income Statement: Terminology & Structure7мин
The Balance Sheet: Terminology & Structure5мин
The Cash Flow Statement: Terminology & Structure5мин
Financial Projections - Predicting the Unknown4мин
4 материала для самостоятельного изучения
Investopedia: Definition of Income Statement10мин
Investopedia: Balance Sheet Definition10мин
Investopedia: Definition of Cash Flow Statement10мин
Explore Projected Income Statements10мин
3 практического упражнения
Income Statements10мин
Balance Sheet10мин
Cash Flow Statement10мин
Неделя
2The Frame: Forming the Legal Entity
By the end of this module, you will be able to explain the difference between C-Corps and LLC entities. You will also be able to use this understanding in order to establish your own business entity.
2 videos (Total 14 min), 2 тестов
1 практическое упражнение
C-Corps vs. LLC's20мин
Неделя
3The Features: Intellectual Property
Intellectual property is an often misunderstood component of business success. By the end of this module you will have an understanding for the basic forms of intellectual property protection and the role each one may play in the development of your small business.
4 videos (Total 12 min), 3 тестов
4 видео
Patents: Form & Function2мин
Copyrights: Form & Function2мин
Trademarks: Form & Function4мин
3 практического упражнения
Patents10мин
Copyrights10мин
Trademarks10мин
Неделя
4The Finish: Building the Team
Who you surround yourself with as you launch your venture will have an enormous impact on whether or not you succeed or fail. In this module we cover why team matters and how to recruit the right people to join your cause. By the end of this module you should have a feel for the characteristics of people that would be a good fit for your team and you will put your skills to the test by developing a staffing plan for you venture.
3 videos (Total 14 min), 1 материал для самостоятельного изучения, 1 тест
1 материал для самостоятельного изучения
"The Mechanics of Mafia" by Blake Masters (transcribed from Peter Thiel)10мин
Преподавателя
Ken Szymusiak
Managing Director, Burgess Institute for Entrepreneurship & InnovationBroad College of Business
Forrest S. Carter
Associate Professor, Faculty Director of Institute of Entrepreneurship and InnovationMarketing
David Wheeler
Creative Research Faculty, The Hub for InnovationMedia and Information
О Michigan State University
Michigan State University has been advancing the common good with uncommon will for more than 150 years.
One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges.
О специализации ''How to Start Your Own Business'
This specialization is a guide to creating your own business. We will cover a progression of topics necessary for successful business creation including: mindset, ideation, planning, action and strategy. Rather than just describing what to do, the focus will be on guiding you through the process of actualy doing it. The Capstone course will bring all of the tools and lessons discussed together for you to launch your business. It may not be the business of your dreams, but it will be a functional business giving you the execution capability to start something you are passionate about.
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