This specialization is a guide to creating your own business. We will cover a progression of topics necessary for successful business creation including: mindset, ideation, planning, action and strategy. Rather than just describing what to do, the focus will be on guiding you through the process of actualy doing it. The Capstone course will bring all of the tools and lessons discussed together for you to launch your business. It may not be the business of your dreams, but it will be a functional business giving you the execution capability to start something you are passionate about.
Специализация Как начать свой бизнес
How to Start A Business. In this course you will actually start a business and demystify the business creation process.
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Специализация: принцип работы
Пройти курсы
Специализация Coursera — это серия курсов, помогающих в совершенстве овладеть определенным навыком. Можно сразу записаться на специализацию или просмотреть курсы, из которых она состоит и выбрать тот, с которого вы хотите начать. Подписываясь на курс, который входит в специализацию, вы автоматически подписываетесь на всю специализацию. Можно завершить всего один курс, а потом сделать паузу в обучении или в любой момент отменить подписку. Отслеживайте свои курсы и прогресс на панели управления учащегося.
Практический проект
В каждой специализации есть практический проект, который нужно успешно выполнить, чтобы завершить специализацию и получить сертификат. Если для практического проекта в специализации предусмотрен отдельный курс, прежде чем начать его, необходимо завершить все остальные курсы.
Получите сертификат
Когда вы пройдете все курсы и завершите практический проект, вы получите сертификат, которым можно поделиться с потенциальными работодателями и коллегами.
Специализация включает несколько курсов: 6
Курс1
Developing An Entrepreneurial Mindset: First Step Towards Success
4.2
Оценки: 148
This course is the first in a series on starting a business. Though new venture creation is the focus of the specialization, this course is important for everyone.To create a successful business it is not only about what you do (technical execution), it is also about how you think. This course provides learners with insights to re-frame their thinking in order to maximize their chances for success.
So what can a learner expect to gain from this course? At the end of this course a learner:
1.) will be able to argue effectively against all of the reasons for not starting their business (or reaching some goal);
2.) will be able to operate effectively within the new framework or model for starting a business (or any new endeavor),
thus increasing their chances for success; and
3.) will be able to make the initial business startup decisions of what type of business to start, and what type of business
owner to be.
Having an entrepreneurial mindset is critical to being successful as an entrepreneur. An entrepreneurial mindset stands alone in terms of its importance. No other attribute, personality, inherent entrepreneurial proclivities, training, or demographic profile is common to all successful entrepreneurs whether Warren Buffet, Steve Jobs, or the neighborhood florist or grocer.
The course provides learners with an understanding of the attributes and perspectives of an entrepreneurial mindset, and the process to acquire one. We suggest that learners bring an open mind and be willing to thoroughly explore the nascent business ventures they have been carrying with them.The course introduces concepts that enables a person to start a trans-formative process in the way they think generally, and in the way they think about business specifically. This new way of thinking has the potential to positively impact not only them, but their family, and community.
Курс2
The Search for Great Ideas: Harnessing creativity to empower innovation.
3.7
Оценки: 48
Where do great business ideas come from? We all have compelling business concepts that we've been thinking about for years. In this course we will explore how to use observational tools and other techniques for idea generation and we will talk about how to evaluate the good ideas from the bad. The goal is to settle on a business idea that you are not only passionate about but also has real market application.
At the end of this course learners will be able to:
-build a resource inventory from which they can assess and create market opportunities;
-pursue market opportunities consistent with personal passions and capabilities; and
-triage potential ideas in terms of which have the greatest potential for commercial and personal success.
Курс3
Planning: Principled, Proposing, Proofing, and Practicing to a Success Plan
4.0
Оценки: 19
According to Steven Blank a business startup, or any new venture startup is essentially a proto-type. Thus the startup process essentially becomes a learning process to refine that business proto-type into a scalable, replicable finished 'product'.
At the end of this course learners will be able to:
-complete a business model summarizing assumptions about what value they will offer to whom, and how they will make
money.
- systematically test and validate these assumptions within the constraints of their available resources, and
- use these validated assumptions to generate financial projections that are based on actual resources and efforts expended.
The days of the 40 page business plan have certainly passed, but the role of planning in the business creation process is one of extreme importance. In this course we will explore the important components that you need to explore in detail prior to business creation. Action without planning is a recipe for disaster and we will make sure you have a rock solid foundation for future actions.
The planning here is focused on learning. It is unrealistic for anyone to document in detail all of the actions they should take to make a new venture or activity successful when they (and often no one else) has any experience with the new venture and the conditions which it is likely to face. Thus the business plan based largely on assumptions and aggregate, non-applicable data is replaced with the business model which organizes the key assumptions determining what value the business will offer to whom, and how it will make money. The course will guide learners through the process of systematically testing and validating these assumptions, and obtaining specific, applicable data. It will then show learners how to use these validated assumptions to generate pro-forma financial statements directly tied to actions and resources based on this business model.
Курс4
Structure: Building the Frame for Business Growth
3.9
Оценки: 13
Just like when building a house the foundation for your business provides the framework for success. A business built on weak structure will struggle to succeed. We'll address some of the most pressing issues that you as a business owner must face while constructing the proper framework for your business.
Specifically at the end of this course you will be able to:
- create and evaluate your company's financial documents;
-complete the documents and regulatory procedures to create a legal business entity;
- protect your intellectual property;
-develop a management team;
Преподавателя
Forrest S. Carter
Associate Professor, Faculty Director of Institute of Entrepreneurship and InnovationMarketing
Ken Szymusiak
Managing Director, Burgess Institute for Entrepreneurship & InnovationBroad College of Business
David Wheeler
Creative Research Faculty, The Hub for InnovationMedia and Information
О Университет штата Мичиган
Michigan State University has been advancing the common good with uncommon will for more than 150 years.
One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges.
Часто задаваемые вопросы
Какие правила возврата средств?
Можно ли зарегистрироваться только на один курс?
Да! Чтобы начать, нажмите карточку интересующего вас курса и зарегистрируйтесь. Зарегистрировавшись, вы можете пройти курс и получить сертификат, ссылкой на который можно делиться с другими людьми. Просто ознакомиться с содержанием курса можно бесплатно. При подписке на курс, входящий в специализацию, вы автоматически подписываетесь на всю специализацию. Ход учебы можно отслеживать в панели управления учащегося.
Можно ли получить финансовую помощь?
Могу ли я пройти курс бесплатно?
Действительно ли это полностью дистанционный курс? Нужно ли мне посещать какие-либо занятия лично?
Это полностью дистанционный курс, потому вам не нужно ничего посещать. Все лекции, материалы для самостоятельного изучения и задания доступны всегда и везде по Интернету и с мобильных устройств.
Получу ли я зачеты в университете за прохождение специализации?
Эта специализация не приравнивается к зачету в университетах, однако некоторые вузы принимают сертификаты на свое усмотрение. Дополнительную информацию уточняйте в своем деканате.
What background knowledge is necessary?
This class is intended for all inspiring entrepreneurs regardless of experience level.
Do I need to take the courses in a specific order?
Not necessarily, but the courses do tend to build on one another so you may get a more complete picture if you complete them in the intended order.
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