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Специализация

Курс 5 из 6 в программе

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Часов на завершение

Прибл. 29 часа на выполнение

Предполагаемая нагрузка: 7 weeks of study, 2-4 hours/week...
Доступные языки

Английский

Субтитры: Английский
Специализация

Курс 5 из 6 в программе

100% онлайн

100% онлайн

Начните сейчас и учитесь по собственному графику.
Гибкие сроки

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.
Часов на завершение

Прибл. 29 часа на выполнение

Предполагаемая нагрузка: 7 weeks of study, 2-4 hours/week...
Доступные языки

Английский

Субтитры: Английский

Программа курса: что вы изучите

Неделя
1
Часов на завершение
4 ч. на завершение

Gearing Up Mindset: Strategy Focus

This module initiates a series of steps to prepare you for actually starting your business in the capstone experience of this course. The first step is to ready your mindset. To prepare yourself to take on a specific state of mind which will orientate your business startup activities in a way that will maximize its chances for success. We suggest this preparation take place in two parts: a focus on strategy, and a focus on resources. This module guides your focus on strategy. At the end of this module you will have a formalized and finalized vision, mission, objectives and goals, and a detailed documentation of these factors in a strategy statement....
Reading
5 видео ((всего 32 мин.)), 9 материалов для самостоятельного изучения, 4 тестов
Video5 видео
Revisiting Strategy7мин
Directing Vision6мин
Mission Remarkable5мин
Gearing Up To Score9мин
Reading9 материала для самостоятельного изучения
Five Steps to a Strategic Plan3мин
What is a Vision Statement?5мин
Sample Vision Statements3мин
Review What Is Strategy?7мин
Invest in Your Success4мин
Why Small Businesses Should Scrap Strategic Planning4мин
What is a Mission Statement?6мин
Understanding Goals10мин
Why are Goals and Objectives Important?4мин
Quiz3 практического упражнения
Understanding What It Will Take To Launch6мин
Review of Key Strategy Concepts14мин
Understanding a Strategy Statement12мин
Неделя
2
Часов на завершение
4 ч. на завершение

Gearing Up Mindset: Resource Focus

This module continues the series of steps to prepare you for actually starting your business in the capstone experience of this course. Helping to complete the first step to ready your business for launch, 'to ready your mindset', this module guides your focus on resources. At the end of this module you will have formalized and finalized a resource inventory. This document details all resources at your immediate disposal or within your reach that can be dedicated towards your business....
Reading
5 видео ((всего 43 мин.)), 4 материалов для самостоятельного изучения, 3 тестов
Video5 видео
Effect Your Logic9мин
What's Your Stake - Part 29мин
What's Your Stake - Part 38мин
What's Your Stake - Part 46мин
Reading4 материала для самостоятельного изучения
Are Entrepreneurs Born or Made?7мин
Summary: The Myth of the Idea10мин
The Value of Social Capital in Starting a Business10мин
4 Reasons Social Capital Trumps All5мин
Quiz2 практического упражнения
Keys to Starting Upside Down6мин
Capital Options10мин
Неделя
3
Часов на завершение
4 ч. на завершение

Gearing Up Business: Funding Focus

This module continues the series of steps to prepare you for actually starting your business in the capstone experience of this course. This module is step two in that series. Having completed the first step, 'to ready your mindset', this module guides you in gearing up you business so that it is capable of creating and delivering value at launch. This required capability is threefold: finding funding to augment available resources; finalizing business model detailing execution strategy, and finalizing the operational tasks necessary to insure the business's product or service can actually be produced and delivered. This module deals with the first of these requirements. At the end of this module you will have a greater understanding of non-traditional funding sources to augment the traditional ones, putting you in the best position possible to find any additional funding you may need to launch your business....
Reading
3 видео ((всего 26 мин.)), 9 материалов для самостоятельного изучения, 4 тестов
Video3 видео
Who Can Stake You - Part Two?7мин
Who Can Stake You - Part Three12мин
Reading9 материала для самостоятельного изучения
35 Great Ways to Fund A Small Business7мин
Find Financing, Even If You Don't Fit a 'Type'5мин
Startup Business Loans3мин
5 Things You Should Know About Revenue-Based Financing5мин
The Basics of Crowdfunding5мин
How to Finance a Business With Your 401K5мин
The Search Fund Model5мин
10 Tips For Bootstrapping Your Startup5мин
Bootstrapping A Lean Startup10мин
Quiz3 практического упражнения
Money Milestones10мин
Who Can You Ask?8мин
Which 'Boots' Fund Best?4мин
Неделя
4
Часов на завершение
2 ч. на завершение

Gearing Up Business: Design Focus

This module continues step two of the five steps to prepare you for actually starting your business in the capstone experience of this course. Step two is gearing up business. The focus of step two is insuring that your business is capable of creating and delivering its product or service at launch. As stated earlier this required capability is threefold: finding funding to augment available resources; finalizing business model detailing execution strategy, and finalizing the operational tasks necessary to insure the business's product or service can actually be produced and delivered. This module focuses on the second of these requirements. At the end of this module you will have a a business model adjusted to fit available resources that will guide your actions in starting your business....
Reading
3 видео ((всего 29 мин.)), 6 материалов для самостоятельного изучения, 2 тестов
Video3 видео
Designing For Breakthrough9мин
Type Cast Your Business9мин
Reading6 материала для самостоятельного изучения
Business Models Business Strategy10мин
Reinventing Business Models Through Risk Management7мин
How to Identify Your Riskiest Business Model5мин
Blue Ocean Strategy: Creating Your Own Market5мин
Value Innovation - The Key to Blue Ocean Strategy7мин
Four types of market (market maturity): Where does your startup’s product belong?10мин
Quiz2 практического упражнения
What Makes Your Business Model Work?8мин
Knowing Your Market10мин

Преподавателя

Avatar

Ken Szymusiak

Managing Director, Burgess Institute for Entrepreneurship & Innovation
Broad College of Business
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Forrest S. Carter

Associate Professor, Faculty Director of Institute of Entrepreneurship and Innovation
Marketing

О Michigan State University

Michigan State University has been advancing the common good with uncommon will for more than 150 years. One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges....

О специализации ''How to Start Your Own Business'

This specialization is a guide to creating your own business. We will cover a progression of topics necessary for successful business creation including: mindset, ideation, planning, action and strategy. Rather than just describing what to do, the focus will be on guiding you through the process of actualy doing it. The Capstone course will bring all of the tools and lessons discussed together for you to launch your business. It may not be the business of your dreams, but it will be a functional business giving you the execution capability to start something you are passionate about....
How to Start Your Own Business

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  • Зарегистрировавшись на сертификацию, вы получите доступ ко всем видео, тестам и заданиям по программированию (если они предусмотрены). Задания по взаимной оценке сокурсниками можно сдавать и проверять только после начала сессии. Если вы проходите курс без оплаты, некоторые задания могут быть недоступны.

  • Записавшись на курс, вы получите доступ ко всем курсам в специализации, а также возможность получить сертификат о его прохождении. После успешного прохождения курса на странице ваших достижений появится электронный сертификат. Оттуда его можно распечатать или прикрепить к профилю LinkedIn. Просто ознакомиться с содержанием курса можно бесплатно.

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