Chevron Left
Вернуться к Brand Management: Aligning Business, Brand and Behaviour

Отзывы учащихся о курсе Brand Management: Aligning Business, Brand and Behaviour от партнера Лондонский университет

4.9
звезд
Оценки: 2,246
Рецензии: 866

О курсе

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...

Лучшие рецензии

SS

Apr 20, 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

PG

Apr 14, 2020

well researched and well compiled topics.\n\nI would like to suggest some case studies of other continents too, as its a course with global audience.\n\nThank you Nader and the team for your efforts.

Фильтр по:

776–800 из 868 отзывов о курсе Brand Management: Aligning Business, Brand and Behaviour

автор: Jérôme C

Feb 11, 2019

Worth it !

автор: Adiel Z

Aug 02, 2020

thank you

автор: TOLULOPE O

Jul 26, 2020

Excellent

автор: anisha j

Jul 08, 2020

Wonderful

автор: Ronald M

Jul 06, 2020

Excellent

автор: Miguel Á C

Jun 29, 2020

Excelente

автор: Sudhanshu R K

Jun 09, 2020

full Hard

автор: Kunal s

Jun 06, 2020

Nice apps

автор: 刘畅

Dec 18, 2019

excellent

автор: BALAKUMAR

May 06, 2019

Good one!

автор: Joel D B C

Jul 04, 2020

5 stars

автор: Camille J

May 20, 2020

THANKKSS

автор: Zayneb Y

Mar 09, 2020

Amazing!

автор: Gautam G

Jun 24, 2020

amazing

автор: Crony C

May 04, 2020

Awesome

автор: Edwin I

Jun 18, 2019

Perfect

автор: Mattias E

May 15, 2020

GREAT!

автор: Subhra C

Jul 25, 2020

Great

автор: Rasel A

May 17, 2020

Great

автор: Ville I V

Apr 06, 2020

Great

автор: Pratik D

Sep 22, 2019

great

автор: Usama S

Oct 13, 2018

g

r

e

a

t

автор: Claudia g s

May 06, 2020

nice

автор: ABHIJIT M

Jul 16, 2020

.