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Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,076 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...

Top reviews

MS

Mar 16, 2021

Wonderful! Professor Tavassoli did a wonderful job of breaking down the business, brand & behaviour alignment process.

Very insightful. I thoroughly enjoyed it and learned a lot. Thank you so much!

SS

Oct 22, 2020

Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.

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651 - 675 of 2,580 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By Grace C

Jun 7, 2020

It has good materials and very easy to understand especially for me who has short attention span. I was amazed how i was completely engaged throughout the whole course.

By Sevde Ş K

Jul 6, 2022

It has been amazing journey, i would like to thank you the Prof. Because of his method i think this course is very admiring and sustainable for a learning about brand.

By Matheus A

Jun 4, 2021

5 awesome weeks of learning! Professor Tavassoli is very dedicated, brought a lot of great real-world instances and opened up my mind to a level it will never regress.

By Dr. P

Jan 23, 2021

One of the best course I do till yet. Just loved everything about it. The content is awesome. And the bestest part is the way of delivery. The instructor is Excellent.

By Christoph B

Dec 27, 2020

The course was awesome. Loved the ideas teached and the lecutres. One quick thing wich might make the experience a bit better:

1) Please provide the slides as donloads

By Barthelemy N

Oct 30, 2020

This course was absolutely helpful. I understand the gap between brand and business, the lessons will provide a comprehensive guide to clear up the thoughts.

Thank you.

By omkar k

Jun 22, 2020

Very good course design by the London School of Business. The instructor is very knowledgable and has a good ability to explain all the concept with suitable examples.

By Karin D

Jun 15, 2020

Very well structured and informtative course. A good mix of theory and intro into applied examples through interviews with execs from companies across all industries.

By Maree H

Jun 12, 2020

I thoroughly enjoyed Professor Nader Tavassoli's friendly and immersive course. I feel that I now have the tools to apply in practice immediately. It was enlightening!

By Pratyay B

May 30, 2023

This course literally gives me a fair idea on brand management, brand image, brand values and brand positioning. I hope this course will complement in my MBA journey.

By Shreyashi K

Jul 15, 2021

Its a amazing platform where we are getting so many variety of courses to opt for and can increase our knowledge in which ever domain we want to thanks to course era.

By Pratik K

May 14, 2021

This is an excellent course for all beginners, from in-depth lessons to the industry expert's interviews. All things were helpful to understand the branding concepts.

By Chris A

Mar 8, 2021

Professor Tavassoli is a great teacher and shares his knowledge with passion and commitment. He is clear and very structured and an inspiration for branding learners.

By Red S O

Jul 10, 2020

i have liked the South west Airlines cheerful attitude video the most in the course....how the individual employees of any company can bring the change in any company

By Victor L P

Jun 26, 2022

Awesome course! it is a MUST DO for creatives, that need get a solid 360 view of the dynamic world of modern branding. The instructor Nader Travassoli REALLY ROCKS!

By Belén R L

Aug 11, 2021

This course has changed the way I perceive my everyday life interactions with brands and businesses. This knowledge is gold for marketers and designers like myself!

By Millie M

Jun 30, 2021

I really enjoyed this course learnt a lot about Brand Management. I will most definitely look for more Business courses by London Business School. Very exceptional.

By Mary G

Aug 12, 2020

I've learned so much from this course. While it's only five modules, the material is dense in that pretty much everything said and articulated is important to know.

By Paradis F

Jun 27, 2020

I loved the lecturer and the course opened my mind to concepts I had never before considered. Would highly recommend to anyone whether interested in business or not!

By Malladi S

Jun 25, 2020

Prof.Nader Tavassoli has given all of us a very good understanding of how brand management works and why is it and very important aspect for a business to run smooth

By Amit D

May 22, 2019

Prof.Nadar is a Great Resource Person , He has articulated very relevant examples linked to the contemporary Conceptual Knowledge of Brand Management.My best wishes.

By Sanskar M

Jul 14, 2023

One of the best courses to take. Perfectly aligned with the purpose of London Business School, to have a profound impact on how people around the world do business.

By Victoria L

Jun 28, 2022

Un abordaje muy interesante sobre lo que es Branding en el mundo de los negocios. Propone una mirada más integral sobre el concepto de lo que estamos acostumbrados.

By Grace Y

Jan 5, 2022

So nice. This is my first course and I get lot of knowledge from this course about brand management. Suitable for beginner like me who runs a small coffee business.

By Sandra N

Aug 25, 2021

Nader Tavassoli navigates and explains brand engagement in such a simple and practical way. The whole experience was enjoyable & i have learnt alot from this MOOC.