SS
Oct 22, 2020
Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.
MS
Mar 16, 2021
Wonderful! Professor Tavassoli did a wonderful job of breaking down the business, brand & behaviour alignment process.
Very insightful. I thoroughly enjoyed it and learned a lot. Thank you so much!
By Lilly K
•Sep 2, 2021
I loved it! I am a chemist (R&D) with poor marketing background and I just thought it would be a good idea to gain some knowledge on branding, since I am considered a business development. I not only gained much more than I expected, I was enlightened!
By Cathy S
•Mar 19, 2021
This course has given me an insight into what Brand Management is. Prof Nader Tavassoli delivered the modules in a very interesting way with lots of examples and interviews. I definitely would recommend this course to anyone interested in this subject.
By Mia G W
•Jan 31, 2021
What an incredible course. This really helped me learn what goes into a brand, how to build and create a brand experience, and how to measure brand metrics. Thank you to the University of London and Professor Tavassoli for putting this course together!
By Naresh K S
•Jan 24, 2021
I took up this course as I was assigned to a branding project for the company I am associated with. The way all the concepts are explained is really practical. After this course I am taking some actionable inputs to implement. It is highly recommended.
By Deivid V
•Jul 12, 2022
I really enjoyed the course, the information was on point. the test were a bit hard but forced me to think outside of the straightforward read. Definitelly a good chanllenge that opened my apetite to keep learning about business and brand management.
By SAH A
•Oct 21, 2020
Excellent course, great tutorials and knowledgeable tutor. He makes the course and learning easy and interesting which keeps the student curious to know what's coming up in the next lesson. The lessons motivates the students to stick to this course.
By Kathryn F
•Oct 12, 2020
Challenging and interesting summary of branding. This course is helping me take direct action to my work, bringing alignment across silos. I have a clearer vision of where I need to start making changes, and where I want the organization to end up.
By Stephanie G
•Jul 11, 2020
It was a great experience and I definitely learned so much from this! I'm a student and I one hundred percent benefited from joining this course, meaning I explored areas that aren't thought at school. Professor Nader did a fantastic job. So happy!
By Chanda T
•Apr 14, 2022
In this course, I learned that branding is vital in a business because it will be the face of your organization. Professor Nader Tavassoli is also a fantastic educator; the way he explains topics and gives examples makes it easy for me to keep up.
By João C
•May 5, 2021
I'm really tired to write a proper review but my honest opinion is that I would recommend this course to all my colleagues. It's simple but it gives you really good inputs. It helped me a lot and I can't wait to apply all these thoughts into work!
By Shraddha S
•Sep 26, 2020
Totally loved everything about the course from the content to the professor and his way of teaching!
Its beautiful for everything was explained with case studies and examples!
Moreover, the assignments were so practical and actually got me thinking!
By Roberto O S
•Sep 13, 2019
Excelente material de vídeos y diapositivas del profesor Tavasoli, además su metodología de aprendizaje es muy buena. Escucharmos, vemos, hacemos, debatimos y nos permite implementarlo en nuestros empleos (Enseñamos a otros). he aprendido mucho !
By choi
•Mar 31, 2023
im so happy, and thank you very muct to coursera about this courses, bcs im so so cryin abot this im happy rn thank you! love you so much London Business school, thank you for University of London too bcs so pround abt this is course. Thank you<3
By Anjali S
•Jun 4, 2021
This has been one of my favourite courses ever. I learnt so much in these 5 weeks. Special thanks to our beloved Professor Nader Tavasolli for being the best. I'll highly recommend this course to every person interested in branding and business.
By Gaurav T
•Dec 14, 2020
This course provides an excellent learning material to understand branding and ways to easily implement it. Course contains easy frameworks that can readily translate ideas into action. As a start-up co-founder, I found this course really useful.
By Bharat K S
•Aug 4, 2020
One of the best MOOCs I have done. Professor Nader Tavassoli was great, his style of content delivery is simple and perfect for my understanding. I hope to enroll in more of his courses in the future, hope he does more. A great overall experience
By Carlos G
•Jul 4, 2023
Excellent!
I strongly recommend it because it is very clear, very practical and very well explained by Professor Nader Tavassoli. Suitable for those starting out in brand management or those who have been around for a long time. I learned a lot.
By Bhavika A
•May 12, 2022
I thoroughly enjoyed the course and learning about how multi-faceted branding is. As a branding professional, I originally didn't think it would be very eye-opening, but I was wrong! The instructor explained concepts well, and was very likeable.
By Sandu F
•Dec 22, 2021
It is a course that should be taken by all who are interested in branding. Professor Nader Tavassoli is charismatic, systematic and has elements of originality. Anyone taking this course can be enriched with an extraordinary learning experience.
By Sven M
•Apr 30, 2020
Very good course. The content is organized correctly and the lectures are quite interesting. One of the good things of the course was the interviews about each week's themes. I think this is a way of seeing how all the theory applies to reality.
By Paulo P
•Apr 18, 2024
One of the best classes I ever took. The teacher was awesome, they way he spoke was very easy to understand and the examples given perfect. I'm indeed going to look up more courses in this field and I hope to stumble on this high quality again.
By Thaís C
•Oct 6, 2021
Very good indeed! The teacher is amazing and didactic! In the first class I already went to see if he had social networks for me to follow! The course content is very rich and I certainly recommend it for everyone in the business area to do it!
By Emily A
•Sep 23, 2020
I highly enjoyed this course. All the material was easy to follow and insightful. Very applicable to multiple aspects of business operations and communications. I anticipate applying much of this to how I strategize and engage during my career.
By Moises
•Jun 22, 2020
Congratulations on the brand course, it is a very important complement to learn more about the brand from the internal and external perspective of a company. I hope I can continue doing more courses on different points of interest in marketing.
By Barbara M A
•May 22, 2020
This was my first online course here in Coursera, and I had to thank you to Professor Nader Tavassoli for create this MOOC to everyone who has the energy to keep learning. I learning so much about this course and I have to say thanks very much.