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Вернуться к Brand Management: Aligning Business, Brand and Behaviour

Отзывы учащихся о курсе Brand Management: Aligning Business, Brand and Behaviour от партнера Лондонский университет

Оценки: 1,980
Рецензии: 769

О курсе

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...

Лучшие рецензии


Apr 20, 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!


Apr 14, 2020

well researched and well compiled topics.\n\nI would like to suggest some case studies of other continents too, as its a course with global audience.\n\nThank you Nader and the team for your efforts.

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251–275 из 772 отзывов о курсе Brand Management: Aligning Business, Brand and Behaviour

автор: Abdullah A

Jun 04, 2020

One of the best "Brand Management" I have ever from one of the top business schools worldwide, Thank you, Professor Nader, and waiting for the NEXT.

автор: Charlotte B

Sep 04, 2019

Such a great professor and interesting, well-designed certificate! Fantastic interviews and case studies to keep the course interactive! Thank you!

автор: Волобуева П И

May 11, 2020

Amazing teacher! Easy to understand his explanations with lots of examples. Interesting interviews with great professionals. New view of branding.

автор: Hlanganani

Apr 22, 2020

Certainly the best course I have done so far. the lecturer is the most skilled for distance learning from all the courses I have been involved in.

автор: madhavi m

Jul 29, 2018

This course is very helpful if you want to understand the basics of the topic. Using relevant examples and cases really helped drive the content.

автор: Nandini S

Jun 09, 2020

Loved each module, Professor Nader was a great teacher! The course made me see the business world from a whole different perspective. Thank you.

автор: Clarissa T

May 25, 2020

Really enjoyed this course, everything was interesting and fun to learn! Highly recommend and the great thing is you can do it at your own pace!

автор: Nermeen M T

Apr 20, 2020

The course with very informative and such an eye-opener for me when it comes to branding. The instructor was excellent and the content is great!

автор: Carlos A C

Nov 12, 2019

Not only will you learn a lot, but it will also shine a light on your career path. Professor Tavassoli has done an amazing job with this course.

автор: Afsiya M S

May 07, 2020

Amazing course! The concepts are explained very well. The best part is the peer graded assignments which test your knowledge and understanding.

автор: Olukemi A

Jun 15, 2020

As a new student to the concept of Branding, this course really expanded my knowledge and gave me tools to apply what i have learnt. Thank you

автор: Anna M W

Jun 09, 2020

The course was constructed comprehensive and compact. I am really inspired by the content exceptionally well presented by Professor Tavassoli.

автор: Iannis D

May 25, 2020

The course gives a very good and complete insight of the brand's role in business. It is a n excellent choice to learn from a great professor.

автор: Rahul G

Dec 12, 2019

This course is fantastic, it clearly brings out concepts of brand management and a brand promise can be delivered.

Very well structured course.

автор: Michael A Z B

Jun 09, 2020

it's valuable course, it gave me another extent and understanding in how to run and market Business starting from Business, brand, behavior.

автор: Rahul B

Jan 06, 2020

Absolutely amazing course. Please add some example problems in the last section, so that students can actually calculate some brand metrics.

автор: Ajeet C

Apr 20, 2020

I liked this course , and learned new concept of Branding .

overall Exercise and matter of course is very good well explained thru examples

автор: Thelma N W

Mar 04, 2019

A new way of working with brands. Every marketing, HR or C-level professional should understand these concepts and apply them, immediatly.

автор: Sergio I

Apr 01, 2020

Prof. Tavassoli is very engaging and the course contents are helpful in acquiring awareness of fundamental dynamics in the subject matter

автор: K K K

Jul 06, 2020

Excellent course structure and lot of practical insights especially interview with industry professional is the highlight of this course

автор: Tessa W

Jun 16, 2020

Excellent course! Well explained and the assignments are helping students to reinforce the concepts in the chapter. Highly recommend it!

автор: Ilya B

Apr 13, 2020

I'd like to express my profound gratitude to Nader Tavassoli for his great work under this course. It was really interesting and useful!

автор: Hanson N

Aug 19, 2019

The course was very insightful and well delivered with relevant case studies, book and references. Highly recommended for entrepreneurs.

автор: Aniket K

Apr 28, 2020

It was an amazing course, Professor Tavassoli has been great through out well timed videos and awesome case studies and examples given.

автор: Eduardo I

Apr 18, 2020

Excelente! Muy útil si estás comenzando un negocio. De hecho, mejor hazlo antes de empezarlo porque seguro cambiará tu visión sobre él.