Специализация International Marketing & Cross Industry Growth
International Marketing & Cross Industry Growth . Harness your cross-country and cross-industry innovation skills.
Об этой специализации
This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.
Автор:
6 courses
Следуйте предложенному порядку или выберите свой.
Проекты
Поможет на практике применить полученные навыки.
Сертификаты
Отметьте новые навыки в резюме и на LinkedIn.
Курсы
- Beginner Specialization.
- No prior experience required.
1-Й КУРС
Intro to International Marketing
- Выполнение
- 3 weeks of study, 1-2 hours/week
- Субтитры
- English, Spanish, Chinese (Simplified)
О курсе
About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or soВы можете выбрать только этот курс. Подробнее…
2-Й КУРС
International Marketing Entry and Execution
- Выполнение
- 4 weeks of study, 1-2 hours/week
- Субтитры
- English, Korean, Spanish, Chinese (Simplified)
О курсе
This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International MarketingВы можете выбрать только этот курс. Подробнее…
3-Й КУРС
International B2B (Business to Business) Marketing
- Выполнение
- 3 weeks of study, 1-2 hours/week
- Субтитры
- English, Korean, Spanish, Chinese (Simplified)
О курсе
This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover,Вы можете выбрать только этот курс. Подробнее…
4-Й КУРС
International Hospitality & Healthcare Services Marketing
- Выполнение
- 3 weeks of study, 1-2 hours/week
- Субтитры
- English, Spanish, Korean, Chinese (Simplified)
О курсе
As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunitieВы можете выбрать только этот курс. Подробнее…
5-Й КУРС
International Entertainment and Sports Marketing
- Выполнение
- 3 weeks of study, 2-3 hours/week
- Субтитры
- English, Spanish, Chinese (Simplified)
О курсе
This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their abilВы можете выбрать только этот курс. Подробнее…
6-Й КУРС
International Marketing & Cross Industry Growth Capstone Project
Предстоящая сессия: Nov 19- Выполнение
- 6 weeks of study, 1~2 hours/week
- Субтитры
- English, Spanish, Chinese (Simplified)
О дипломном проекте
This course will act as the culmination of the Specialization: International Marketing & Cross Industry Growth. The aim is to help you apply what you have learned during the 16 weeks of the 5 courses and conduct an "action learning" project that will consistВы можете выбрать только этот курс. Подробнее…
Авторы
Dae Ryun Chang
Professor of Marketing
Sunmee Choi
Professor of Service Management
FAQs
More questions? Visit the Learner Help Center.
