Start-ups can benefit from a wide variety of financing options on the path to profitability, but how do you know which one to choose? This course explores different financing models, including bootstrapping, organic growth, debt and risk capital, and also provides a clear overview of equity financing including the key types of investors: angels, venture capital, and crowdfunding. You’ll learn about terms, and term sheets, exit modes and what exit strategy might be best for you. By the end of this course, you’ll have an understanding of what success looks like and how it can be financed. You’ll also be ready for the capstone project, in which you will get feedback on your own pitch deck, and may even be selected to pitch to investors from venture capital firms.
Этот курс входит в специализацию ''Специализация Предпринимательство'
Entrepreneurship 4: Financing and Profitability
от партнера
Программа курса: что вы изучите
Неделя
1Business Models and Keeping Customers
This module was designed to introduce you to some of the key activities you can do in order to reach and sustain profitability. You'll learn the most important rule of entrepreneurship, the different kinds of business models, how to determine who your best customers are and how to develop strategies to retain them. You'll also hear from a successful entrepreneur and venture capitalist from Greylock Partners, who will talk about what indicators of success his firms looks for when deciding where to invest. By the end of this module, you'll be able to use business models to create customers who will come back for more, and know what key attributes to emphasize if you want to attract investment from venture capital.
4 видео ((всего 54 мин.)), 1 материал для самостоятельного изучения, 1 тест
4 видео
Crafting Your Business Model10мин
Lifetime Value of Customer26мин
Greylock Partners: Joseph Ansanelli14мин
1 материал для самостоятельного изучения
Lecture Slide PDFs10мин
1 практическое упражнение
Building a Business Model and a Customer Base Quiz20мин
Неделя
2Financing, Valuation, and Terms
In this module, you'll learn the five most common methods of financing, and explore the financing process in depth. You'll also learn strategies for valuing your own company, and how venture capital and angel investors use valuations in negotiating milestones, influence and control. You'll discover how term sheets work, and what the terms mean, and you'll also examine the other terms used when financing with angel investors, friends and family, loans, and crowdfunding. By the end of this module, you'll be able to pick the financing pathway that's best for your enterprise, use common valuation strategies to set a reasonable price for your company, and negotiate favorable terms.
4 видео ((всего 79 мин.)), 1 материал для самостоятельного изучения, 1 тест
4 видео
Financing Pathways20мин
Financing: Rounds and Raises13мин
Equity Financing: Valuation26мин
Equity Financing: Terms and Term Sheets18мин
1 материал для самостоятельного изучения
Lecture Slide PDFs10мин
1 практическое упражнение
Financing Methods and Valuation Quiz20мин
Неделя
3Private and Public Financing, and Calculating Breakeven
This module was designed to give you a closer look at the advantages and disadvantages of both public and private financing, and to provide you with some simple but powerful tools for estimating how much capital you will need. You'll learn about the added benefits of working with venture capital firms, when and why to consider debt financing, and the latest trends in crowdfunding. You'll also learn to calculate how much money you are losing each month (the burn rate), and when you can expect to become self-sustaining (the breakeven point). By the end of this module, you'll be able to perform your own breakeven analysis so you can make a more informed choice about the best source of financing for you company.
5 видео ((всего 65 мин.)), 1 материал для самостоятельного изучения, 1 тест
5 видео
Financing: Crowdfunding21мин
Debt Financing13мин
Burn Rate4мин
Breakeven Analysis8мин
1 материал для самостоятельного изучения
Lecture Slide PDFs10мин
1 практическое упражнение
Choosing Financing, and Calculating Breakeven Quiz20мин
Неделя
4Elements of the Pitch and Exit Strategies
In this module, you'll learn the three key elements of your pitch to funders, and the examine the most common methods of exiting the entrepreneurial phase. You'll learn the structure and best practices for an executive summary, your pitch deck, and your pro-forma financial statements, and discover why these are so important to potential investors. You'll also learn the key differences between taking your company public and having it acquired by another, larger firm, and explore which method is best for preserving innovation. By the end of this module, you'll be able to create an effective pitch, and begin developing an exit strategy for your company that's relevant, effective and profitable.
4 видео ((всего 51 мин.)), 1 материал для самостоятельного изучения, 1 тест
4 видео
Pro Forma Financial Statements18мин
Entrepreneurial Exits17мин
Course Wrap-Up1мин
1 материал для самостоятельного изучения
Lecture Slide PDFs10мин
1 практическое упражнение
Strategies for the Pitch and the Exit Quiz20мин
4.8
Рецензии: 7673%
начал новую карьеру, пройдя эти курсы
75%
получил значимые преимущества в карьере благодаря этому курсу
22%
стал больше зарабатывать или получил повышение
Лучшие рецензии
автор: MG•Apr 1st 2017
Love this course, especially in planning a new start-up. I can take these lessons and incorporate them into my planning process. That is precisely what I'm going to do.
автор: CS•Apr 12th 2018
I have always been in start up business, and I deal with these everyday, and yet I still learned plenty from this course. Many thanks to all the professors. :)
Преподавателя
Kartik Hosanagar
ProfessorWharton School
Lori Rosenkopf
Vice Dean and Director, Wharton Undergraduate DivisionSimon and Midge Palley Professor of Management
David Hsu
Richard A. Sapp Professor of ManagementThe Wharton School
Laura Huang
Assistant ProfessorManagement
Ethan Mollick
Associate ProfessorAssociate Professor of Management- Wharton School
David Bell
Xinmei Zhang and Yongge Dai Professor, Professor of MarketingMarketing
Karl T. Ulrich
Vice Dean of Entrepreneurship and InnovationThe Wharton School
О Пенсильванский университет
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
О специализации ''Предпринимательство'
Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This four-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization.
Часто задаваемые вопросы
Когда я получу доступ к лекциям и заданиям?
Зарегистрировавшись на сертификацию, вы получите доступ ко всем видео, тестам и заданиям по программированию (если они предусмотрены). Задания по взаимной оценке сокурсниками можно сдавать и проверять только после начала сессии. Если вы проходите курс без оплаты, некоторые задания могут быть недоступны.
Что я получу, оформив подписку на специализацию?
Записавшись на курс, вы получите доступ ко всем курсам в специализации, а также возможность получить сертификат о его прохождении. После успешного прохождения курса на странице ваших достижений появится электронный сертификат. Оттуда его можно распечатать или прикрепить к профилю LinkedIn. Просто ознакомиться с содержанием курса можно бесплатно.
Какие правила возврата средств?
Можно ли получить финансовую помощь?
Остались вопросы? Посетите Центр поддержки учащихся.
Coursera делает лучшее в мире образование доступным каждому, предлагая онлайн-курсы от ведущих университетов и организаций.
© Coursera Inc., 2019 Все права защищены.
