Об этом курсе: Start-ups can benefit from a wide variety of financing options on the path to profitability, but how do you know which one to choose? This course explores different financing models, including bootstrapping, organic growth, debt and risk capital, and also provides a clear overview of equity financing including the key types of investors: angels, venture capital, and crowdfunding. You’ll learn about terms, and term sheets, exit modes and what exit strategy might be best for you. By the end of this course, you’ll have an understanding of what success looks like and how it can be financed. You’ll also be ready for the capstone project, in which you will get feedback on your own pitch deck, and may even be selected to pitch to investors from venture capital firms.
Автор: University of Pennsylvania
Преподаватели: Kartik Hosanagar, Professor
Wharton SchoolПреподаватели: Lori Rosenkopf, Vice Dean and Director, Wharton Undergraduate Division
Simon and Midge Palley Professor of ManagementПреподаватели: David Hsu, Richard A. Sapp Professor of Management
The Wharton SchoolПреподаватели: Laura Huang, Assistant Professor
ManagementПреподаватели: Ethan Mollick, Associate Professor
Associate Professor of Management- Wharton SchoolПреподаватели: David Bell, Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
MarketingПреподаватели: Karl T. Ulrich, Vice Dean of Entrepreneurship and Innovation
The Wharton School
| Основные сведения | Курс 4 из 5 — Entrepreneurship Specialization |
| Выполнение | 4 weeks of study, 1-2 hours/week |
| Язык | English |
| Как пройти курс | Чтобы пройти курс, выполните все оцениваемые задания. |
| Оценки пользователей |
Программа курса
НЕДЕЛЯ 1
Business Models and Keeping Customers
This module was designed to introduce you to some of the key activities you can do in order to reach and sustain profitability. You'll learn the most important rule of entrepreneurship, the different kinds of business models, how to determine who your best customers are and how to develop strategies to retain them. You'll also hear from a successful entrepreneur and venture capitalist from Greylock Partners, who will talk about what indicators of success his firms looks for when deciding where to invest. By the end of this module, you'll be able to use business models to create customers who will come back for more, and know what key attributes to emphasize if you want to attract investment from venture capital.
4 видео, 1 материал для самостоятельного изучения
- Видео: Crafting Your Business Model
- Видео: Lifetime Value of Customer
- Видео: Greylock Partners: Joseph Ansanelli
- Reading: Lecture Slide PDFs
Оцениваемый: Building a Business Model and a Customer Base Quiz
НЕДЕЛЯ 2
Financing, Valuation, and Terms
In this module, you'll learn the five most common methods of financing, and explore the financing process in depth. You'll also learn strategies for valuing your own company, and how venture capital and angel investors use valuations in negotiating milestones, influence and control. You'll discover how term sheets work, and what the terms mean, and you'll also examine the other terms used when financing with angel investors, friends and family, loans, and crowdfunding. By the end of this module, you'll be able to pick the financing pathway that's best for your enterprise, use common valuation strategies to set a reasonable price for your company, and negotiate favorable terms.
4 видео, 1 материал для самостоятельного изучения
- Видео: Financing: Rounds and Raises
- Видео: Equity Financing: Valuation
- Видео: Equity Financing: Terms and Term Sheets
- Reading: Lecture Slide PDFs
Оцениваемый: Financing Methods and Valuation Quiz
НЕДЕЛЯ 3
Private and Public Financing, and Calculating Breakeven
This module was designed to give you a closer look at the advantages and disadvantages of both public and private financing, and to provide you with some simple but powerful tools for estimating how much capital you will need. You'll learn about the added benefits of working with venture capital firms, when and why to consider debt financing, and the latest trends in crowdfunding. You'll also learn to calculate how much money you are losing each month (the burn rate), and when you can expect to become self-sustaining (the breakeven point). By the end of this module, you'll be able to perform your own breakeven analysis so you can make a more informed choice about the best source of financing for you company.
5 видео, 1 материал для самостоятельного изучения
- Видео: Financing: Crowdfunding
- Видео: Debt Financing
- Видео: Burn Rate
- Видео: Breakeven Analysis
- Reading: Lecture Slide PDFs
Оцениваемый: Choosing Financing, and Calculating Breakeven Quiz
НЕДЕЛЯ 4
Elements of the Pitch and Exit Strategies
In this module, you'll learn the three key elements of your pitch to funders, and the examine the most common methods of exiting the entrepreneurial phase. You'll learn the structure and best practices for an executive summary, your pitch deck, and your pro-forma financial statements, and discover why these are so important to potential investors. You'll also learn the key differences between taking your company public and having it acquired by another, larger firm, and explore which method is best for preserving innovation. By the end of this module, you'll be able to create an effective pitch, and begin developing an exit strategy for your company that's relevant, effective and profitable.
4 видео, 1 материал для самостоятельного изучения
- Видео: Pro Forma Financial Statements
- Видео: Entrepreneurial Exits
- Видео: Course Wrap-Up
- Reading: Lecture Slide PDFs
Оцениваемый: Strategies for the Pitch and the Exit Quiz
Часто задаваемые вопросы
Как это работает
Travail en cours
Chaque cours fonctionne comme un manuel interactif en proposant des vidéos préenregistrées, des quiz et des projets.
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Авторы
University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Стоимость
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| Получить итоговую оценку | Доступен |
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Рейтинги и отзывы
very useful tools are discussed
Woo! I feel great about taking these courses.
its well prepared and organized but needs to go more into details and examples.
Coursera делает лучшее в мире образование доступным каждому, предлагая онлайн-курсы от ведущих университетов и организаций.
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A 360 journey through entrepreneurship. Some lessons very easy to follow, others too packed with info and a rhythm that could be easier. Very grateful.