Об этом курсе
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Оценки: 551
Рецензии: 71
Специализация

Курс 4 из 5 в программе

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Часов на завершение

Прибл. 8 часа на выполнение

Предполагаемая нагрузка: 4 weeks of study, 1-2 hours/week...
Доступные языки

Английский

Субтитры: Английский

Приобретаемые навыки

Venture CapitalExit StrategyFinanceEntrepreneurship
Специализация

Курс 4 из 5 в программе

100% онлайн

100% онлайн

Начните сейчас и учитесь по собственному графику.
Гибкие сроки

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.
Часов на завершение

Прибл. 8 часа на выполнение

Предполагаемая нагрузка: 4 weeks of study, 1-2 hours/week...
Доступные языки

Английский

Субтитры: Английский

Программа курса: что вы изучите

Неделя
1
Часов на завершение
1 ч. на завершение

Business Models and Keeping Customers

This module was designed to introduce you to some of the key activities you can do in order to reach and sustain profitability. You'll learn the most important rule of entrepreneurship, the different kinds of business models, how to determine who your best customers are and how to develop strategies to retain them. You'll also hear from a successful entrepreneur and venture capitalist from Greylock Partners, who will talk about what indicators of success his firms looks for when deciding where to invest. By the end of this module, you'll be able to use business models to create customers who will come back for more, and know what key attributes to emphasize if you want to attract investment from venture capital....
Reading
4 видео ((всего 54 мин.)), 1 материал для самостоятельного изучения, 1 тест
Video4 видео
Crafting Your Business Model10мин
Lifetime Value of Customer26мин
Greylock Partners: Joseph Ansanelli14мин
Reading1 материал для самостоятельного изучения
Lecture Slide PDFs10мин
Quiz1 практическое упражнение
Building a Business Model and a Customer Base Quiz20мин
Неделя
2
Часов на завершение
2 ч. на завершение

Financing, Valuation, and Terms

In this module, you'll learn the five most common methods of financing, and explore the financing process in depth. You'll also learn strategies for valuing your own company, and how venture capital and angel investors use valuations in negotiating milestones, influence and control. You'll discover how term sheets work, and what the terms mean, and you'll also examine the other terms used when financing with angel investors, friends and family, loans, and crowdfunding. By the end of this module, you'll be able to pick the financing pathway that's best for your enterprise, use common valuation strategies to set a reasonable price for your company, and negotiate favorable terms....
Reading
4 видео ((всего 79 мин.)), 1 материал для самостоятельного изучения, 1 тест
Video4 видео
Financing: Rounds and Raises13мин
Equity Financing: Valuation26мин
Equity Financing: Terms and Term Sheets18мин
Reading1 материал для самостоятельного изучения
Lecture Slide PDFs10мин
Quiz1 практическое упражнение
Financing Methods and Valuation Quiz20мин
Неделя
3
Часов на завершение
2 ч. на завершение

Private and Public Financing, and Calculating Breakeven

This module was designed to give you a closer look at the advantages and disadvantages of both public and private financing, and to provide you with some simple but powerful tools for estimating how much capital you will need. You'll learn about the added benefits of working with venture capital firms, when and why to consider debt financing, and the latest trends in crowdfunding. You'll also learn to calculate how much money you are losing each month (the burn rate), and when you can expect to become self-sustaining (the breakeven point). By the end of this module, you'll be able to perform your own breakeven analysis so you can make a more informed choice about the best source of financing for you company....
Reading
5 видео ((всего 65 мин.)), 1 материал для самостоятельного изучения, 1 тест
Video5 видео
Financing: Crowdfunding21мин
Debt Financing13мин
Burn Rate4мин
Breakeven Analysis8мин
Reading1 материал для самостоятельного изучения
Lecture Slide PDFs10мин
Quiz1 практическое упражнение
Choosing Financing, and Calculating Breakeven Quiz20мин
Неделя
4
Часов на завершение
1 ч. на завершение

Elements of the Pitch and Exit Strategies

In this module, you'll learn the three key elements of your pitch to funders, and the examine the most common methods of exiting the entrepreneurial phase. You'll learn the structure and best practices for an executive summary, your pitch deck, and your pro-forma financial statements, and discover why these are so important to potential investors. You'll also learn the key differences between taking your company public and having it acquired by another, larger firm, and explore which method is best for preserving innovation. By the end of this module, you'll be able to create an effective pitch, and begin developing an exit strategy for your company that's relevant, effective and profitable....
Reading
4 видео ((всего 51 мин.)), 1 материал для самостоятельного изучения, 1 тест
Video4 видео
Pro Forma Financial Statements18мин
Entrepreneurial Exits17мин
Course Wrap-Up1мин
Reading1 материал для самостоятельного изучения
Lecture Slide PDFs10мин
Quiz1 практическое упражнение
Strategies for the Pitch and the Exit Quiz20мин
4.8
Рецензии: 71Chevron Right
Формирование карьерного пути

57%

начал новую карьеру, пройдя эти курсы
Карьерные преимущества

56%

получил значимые преимущества в карьере благодаря этому курсу

Лучшие рецензии

автор: MGApr 1st 2017

Love this course, especially in planning a new start-up. I can take these lessons and incorporate them into my planning process. That is precisely what I'm going to do.

автор: CSApr 12th 2018

I have always been in start up business, and I deal with these everyday, and yet I still learned plenty from this course. Many thanks to all the professors. :)

Преподавателя

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Kartik Hosanagar

Professor
Wharton School
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Lori Rosenkopf

Vice Dean and Director, Wharton Undergraduate Division
Simon and Midge Palley Professor of Management
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David Hsu

Richard A. Sapp Professor of Management
The Wharton School
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Laura Huang

Assistant Professor
Management
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Ethan Mollick

Associate Professor
Associate Professor of Management- Wharton School
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David Bell

Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
Marketing
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Karl T. Ulrich

Vice Dean of Entrepreneurship and Innovation
The Wharton School

О University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

О специализации ''Entrepreneurship'

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This four-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization....
Entrepreneurship

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