Start-ups can benefit from a wide variety of financing options on the path to profitability, but how do you know which one to choose? This course explores different financing models, including bootstrapping, organic growth, debt and risk capital, and also provides a clear overview of equity financing including the key types of investors: angels, venture capital, and crowdfunding. You’ll learn about terms, and term sheets, exit modes and what exit strategy might be best for you. By the end of this course, you’ll have an understanding of what success looks like and how it can be financed. You’ll also be ready for the capstone project, in which you will get feedback on your own pitch deck, and may even be selected to pitch to investors from venture capital firms.
Этот курс входит в специализацию ''Специализация Предпринимательство'
от партнера
Специализация ПредпринимательствоПенсильванский университетОб этом курсе
Карьерные результаты учащихся
71%
76%
25%
Приобретаемые навыки
Карьерные результаты учащихся
71%
76%
25%
от партнера
Пенсильванский университет
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Программа курса: что вы изучите
Business Models and Keeping Customers
This module was designed to introduce you to some of the key activities you can do in order to reach and sustain profitability. You'll learn the most important rule of entrepreneurship, the different kinds of business models, how to determine who your best customers are and how to develop strategies to retain them. You'll also hear from a successful entrepreneur and venture capitalist from Greylock Partners, who will talk about what indicators of success his firms looks for when deciding where to invest. By the end of this module, you'll be able to use business models to create customers who will come back for more, and know what key attributes to emphasize if you want to attract investment from venture capital.
Financing, Valuation, and Terms
In this module, you'll learn the five most common methods of financing, and explore the financing process in depth. You'll also learn strategies for valuing your own company, and how venture capital and angel investors use valuations in negotiating milestones, influence and control. You'll discover how term sheets work, and what the terms mean, and you'll also examine the other terms used when financing with angel investors, friends and family, loans, and crowdfunding. By the end of this module, you'll be able to pick the financing pathway that's best for your enterprise, use common valuation strategies to set a reasonable price for your company, and negotiate favorable terms.
Private and Public Financing, and Calculating Breakeven
This module was designed to give you a closer look at the advantages and disadvantages of both public and private financing, and to provide you with some simple but powerful tools for estimating how much capital you will need. You'll learn about the added benefits of working with venture capital firms, when and why to consider debt financing, and the latest trends in crowdfunding. You'll also learn to calculate how much money you are losing each month (the burn rate), and when you can expect to become self-sustaining (the breakeven point). By the end of this module, you'll be able to perform your own breakeven analysis so you can make a more informed choice about the best source of financing for you company.
Elements of the Pitch and Exit Strategies
In this module, you'll learn the three key elements of your pitch to funders, and the examine the most common methods of exiting the entrepreneurial phase. You'll learn the structure and best practices for an executive summary, your pitch deck, and your pro-forma financial statements, and discover why these are so important to potential investors. You'll also learn the key differences between taking your company public and having it acquired by another, larger firm, and explore which method is best for preserving innovation. By the end of this module, you'll be able to create an effective pitch, and begin developing an exit strategy for your company that's relevant, effective and profitable.
Рецензии
Лучшие отзывы о курсе ENTREPRENEURSHIP 4: FINANCING AND PROFITABILITY
This course was by far my favorite of the group so far. It definitely will have a bunch of tips on creating a FORMAL pitch deck, and other tactical strategies when pitching to investors.
Love this course, especially in planning a new start-up. I can take these lessons and incorporate them into my planning process. That is precisely what I'm going to do.
I have always been in start up business, and I deal with these everyday, and yet I still learned plenty from this course. Many thanks to all the professors. :)
A 360 journey through entrepreneurship. Some lessons very easy to follow, others too packed with info and a rhythm that could be easier. Very grateful.
Специализация Предпринимательство: общие сведения
Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This five-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization.
Часто задаваемые вопросы
Когда я получу доступ к лекциям и заданиям?
Доступ к лекциям и заданиям предоставляется в зависимости от типа регистрации. Если вы проходите курс в режиме слушателя, то получите бесплатный доступ к большинству материалов курса. Чтобы открыть оцениваемые задания и возможность получить сертификат, необходимо будет приобрести прохождение с сертификатом. Это можно сделать во время прохождения в режиме слушателя или после него. Если вы не видите варианта 'Режим слушателя'.
- Курс может не предлагаться в режиме слушателя. Попробуйте бесплатную пробную версию или подайте заявку на финансовую помощь.
- Курс предлагаться в режиме 'Полный курс, без сертификата'. В нем можно просматривать все материалы, выполнять обязательные задания и получить итоговую оценку. Приобрести дополнительно прохождение с сертификатом в таком случае нельзя.
Что я получу, оформив подписку на специализацию?
Записавшись на курс, вы получите доступ ко всем курсам в специализации, а также возможность получить сертификат о его прохождении. После успешного прохождения курса на странице ваших достижений появится электронный сертификат. Оттуда его можно распечатать или прикрепить к профилю LinkedIn. Просто ознакомиться с содержанием курса можно бесплатно.
Is financial aid available?
Да, Coursera предоставляет финансовую помощь учащимся, которые не могут оплатить обучение. Чтобы подать заявление, перейдите по ссылке "Финансовая помощь" слева под кнопкой "Зарегистрироваться". Заполните форму заявления. Если его примут, вы получите уведомление. Обратите внимание: этот шаг необходимо выполнить для каждого курса специализации, в том числе для дипломного проекта. Подробнее
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