Об этом курсе
4.2
45 ratings
18 reviews
Have a look at our trailer for a brief introduction to this course: https://youtu.be/GADAgxTHjgE In this course, you learn how the agro-food value chain approaches the challenge of constantly improving its competitiveness by producing high quality food and products and also aiming to attain greater sustainability. Some of the topics of this course are: • The notion of quality for food and agricultural products and consumer value. • How to conduct market research in this field. • Labelling, branding and pricing strategies, as-well as innovation in the agro-food sector. • How sustainability can be used as a competitive advantage through corporate social responsibility. • The role and different types of industrial standards. • The different forms of coordination in the chain, in particular with regard to the retailing and distribution sector. This course is taught by a group of international experts from Universities in Italy, Germany, Ireland, Scotland and the Netherlands. Each of them will give you insights into a specific topic related to food quality and the organization of the agro-food value chains....
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Только онлайн-курсы

Начните сейчас и учитесь по собственному графику.
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Intermediate Level

Промежуточный уровень

Clock

Предполагаемая нагрузка: 2-3 hours per week for 6 weeks.

Прибл. 21 ч. на завершение
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English

Субтитры: English
Globe

Только онлайн-курсы

Начните сейчас и учитесь по собственному графику.
Calendar

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.
Intermediate Level

Промежуточный уровень

Clock

Предполагаемая нагрузка: 2-3 hours per week for 6 weeks.

Прибл. 21 ч. на завершение
Comment Dots

English

Субтитры: English

Программа курса: что вы изучите

1

Раздел
Clock
1 ч. на завершение

Module 1: Introduction

This module will give you an introduction and overview of the course. In the second lesson of this module, we will talk about the current challenges and trends in the agro-food value chain. In the third lesson of this module, the concept of quality in the agro-food value chain will be introduced. The module finishes with the fourth lesson, which gives you an overview of the food value chain....
Reading
4 видео (всего 30 мин.), 4 тестов
Video4 видео
Challenges and Trends8мин
Food Quality7мин
The Food Value Chain6мин
Quiz4 практического упражнения
Lesson 1 - Introduction2мин
Trend in Agro-Food Value Chain6мин
Consumer Requirements6мин
Distribution of Value6мин
Clock
1 ч. на завершение

Module 2: Quality and Consumers

In this module you will learn about the relationship between quality and consumer value. After the module you will be able to describe consumer choices in a differentiated market and explain the link between quality and value. You will also learn about strategies for building consumer value. ...
Reading
5 видео (всего 44 мин.), 5 тестов
Video5 видео
Part 2: Quality and Consumer Value14мин
Part 3: Quality and Consumer Value1мин
Part 1: Strategies for Value Creation15мин
Part 2: Strategies for Value Creation4мин
Quiz5 практического упражнения
Part 1: Quality and Consumer Value4мин
Part 2: Quality and Consumer Value8мин
Part 3: Quality and Consumer Value4мин
Part 1: Strategies for Value Creation8мин
Part 2: Strategies for Value Creation4мин

2

Раздел
Clock
1 ч. на завершение

Module 3: Market Research

In Module 3 you will learn about market research. After the module you will know the definition, role and types of market research in addition to the research process and the ethics of market research. In the second lesson of the module you will learn about the different types of data and various methods of data collection. The last lesson of the module then deals with data analysis, where you will learn about the most commonly used statistical and econometric techniques to analyze data....
Reading
7 видео (всего 65 мин.), 7 тестов
Video7 видео
Part 2: Introduction to Market Research16мин
Data Types and Data Collection15мин
Part 1: Data Analysis5мин
Part 2: Data Analysis5мин
Part 3: Data Analysis4мин
Part 4: Data Analysis8мин
Quiz7 практического упражнения
Part 1: Introduction to Market Research2мин
Part 2: Introduction to Market Research4мин
Data Types and Data Collection6мин
Part 1: Data Analysis2мин
Part 2: Data Analysis2мин
Part 3: Data Analysis2мин
Part 4: Data Analysis4мин
Clock
1 ч. на завершение

Module 4: Asymmetric Information about Quality

In Module 4 you will learn about asymmetric information with regard to food quality. In the first lesson of the module we will introduce the concepts of asymmetric information, adverse selection, moral hazard, and market failure. That way you will be able to explain the role of information for the functioning of a market. In the second lesson we will talk about the product attributes and their classification. After the lesson you will be able to classify product attributes based on when consumers are able to assess their true qualities....
Reading
5 видео (всего 37 мин.), 5 тестов
Video5 видео
Part 2: Asymmetric Information and Market Failures6мин
Part 3: Asymmetric Information and Market Failures9мин
Part 4: Asymmetric Information and Market Failures11мин
Product Attributes and their Classification5мин
Quiz5 практического упражнения
Part 1: Asymmetric Information and Market Failures4мин
Part 2: Asymmetric Information and Market Failures6мин
Part 3: Asymmetric Information and Market Failures4мин
Part 4: Asymmetric Information and Market Failures2мин
Product Attributes and their Classification4мин

3

Раздел
Clock
1 ч. на завершение

Module 5: Food Labeling

In Module 5 you will be introduced to “Food Labeling”. In this module you will learn how labels can work as a tool to solve market failures due to asymmetric information and hear about reputation mechanisms based on trust and signaling. ...
Reading
4 видео (всего 36 мин.), 4 тестов
Video4 видео
Part 2: Solving Market Failures8мин
Part 1: Trust and Signaling9мин
Part 2: Trust and Signalling9мин
Quiz4 практического упражнения
Part 1: Solving Market Failures4мин
Part 2: Solving Market Failures10мин
Part 1:Trust and Signaling4мин
Part 2: Trust and Signalling4мин
Clock
1 ч. на завершение

Module 6: Pricing Strategies and Implications

In Module 6 we will talk about the effect of price as a signal for quality. The module also includes the implication of consumer psychology and quality perceptions on pricing tactics. At the end of this module...
Reading
3 видео (всего 24 мин.), 3 тестов
Video3 видео
Psychological Pricing8мин
Retailer pricing behaviour5мин
Quiz3 практического упражнения
Basic pricing strategies4мин
Psychological Pricing4мин
Retailer Pricing Behaviour with Implication to Farmers’ Welfare4мин
Clock
1 ч. на завершение

Module 7: Consumer Behavior and Brand Personality

In module 7 you will learn about consumer behavior and the dimension and use of brand personalities. In the first lesson you will learn about the consumer's purchasing process. In the 2nd lesson we will talk about consumer characteristics. Finally, you will hear about segmentation, positioning, and brand personality....
Reading
3 видео (всего 21 мин.), 3 тестов
Video3 видео
Consumer characteristics7мин
Segmentation, positioning, and brand personality7мин
Quiz3 практического упражнения
Consumer’s purchasing process4мин
Consumer characteristics4мин
Segmentation, positioning, and brand personality4мин

4

Раздел
Clock
1 ч. на завершение

Module 8: Geographical Indicators

This module is about “Geographical Indicators”. After the module you will be able to explain the notion of “Geographical Indication” and the key facts about the protection of GIs in the EU. You will also be able to explain the importance of the GI sector within the EU market....
Reading
3 видео (всего 30 мин.), 3 тестов
Video3 видео
Part 2: Geographical Indications (GI): concept, relevance and protection8мин
GIs and market efficiency15мин
Quiz3 практического упражнения
Part 1: Geographical Indications (GI): concept, relevance and protection4мин
Part 2: Geographical Indications (GI): concept, relevance and protection4мин
GIs and market efficiency4мин
Clock
1 ч. на завершение

Module 9: Innovation and Quality

In this module you will learn about innovation and quality. You will be able to define what is innovation and state the differences between the many types of innovations. You will also be able to explain how innovations are generated and how the drivers and barriers of innovation in the agro-food sector arise. ...
Reading
7 видео (всего 50 мин.), 7 тестов
Video7 видео
Part 2: Definitions and Types of Innovation6мин
Part 1: Models and Diffusion of Innovation4мин
Part 2: Models and Diffusion of Innovation7мин
Part 3: Models and Diffusion of Innovation5мин
Part 1: Drivers and Barriers of Innovation9мин
Part 2: Drivers and Barriers of Innovation7мин
Quiz7 практического упражнения
Part 1: Definitions and Types of Innovation8мин
Part 2: Definitions and Types of Innovation4мин
Part 1: Models and Diffusion of Innovation4мин
Part 2: Models and Diffusion of Innovation4мин
Part 3: Models and Diffusion of Innovation4мин
Part 1: Drivers and Barriers of Innovation4мин
Part 2: Drivers and Barriers of Innovation4мин
4.2
Briefcase

83%

получил значимые преимущества в карьере благодаря этому курсу

Лучшие рецензии

автор: SGJul 22nd 2018

Excellent for agricultural economics students!!!! Simple, concise and complete !!!

автор: ASApr 3rd 2018

Excellent Course! Must Recommended to all agricultural science students….

Преподавателя

Hannes Lang

Research Associate
Technical University of Munich

Luisa Menapace

Professor
Technical University of Munich

Faical Akaichi

Research Economist
Scotland’s Rural College

Francesco Bimbo

Research Economist
Wageningen University

Montserrat Costa-Font

Research Economist
Scotland’s Rural College

Carlo Russo

Associate Professor
University of Cassino and Lazio Meridionale

Chenguang Li

Research Economist
University College Dublin

О Technische Universität München (TUM)

Technische Universität München (TUM) is one of Europe’s top universities. It is committed to excellence in research and teaching, interdisciplinary education and the active promotion of promising young scientists. The university forges strong links with companies and scientific institutions across the world. TUM was one of the first universities in Germany to be named a University of Excellence. TUM does not pass any personal data to the platform providers. If you take part in one of our MOOCs, please refer to the data protection guidelines in the terms and conditions of the provider....

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