AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing strategies?
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Artificial Intelligence in Marketing
Виргинский университетОб этом курсе
No prior experience needed to participate in and benefit from this course.
Будет ли вашей компании выгодно обучить сотрудников востребованным навыкам?
Попробуйте Coursera для бизнесаЧему вы научитесь
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
Приобретаемые навыки
- Business Model
- Digital Marketing
- Network Effects
- Marketing Strategy
- Customer Engagement
No prior experience needed to participate in and benefit from this course.
Будет ли вашей компании выгодно обучить сотрудников востребованным навыкам?
Попробуйте Coursera для бизнесаот партнера
Программа курса: что вы изучите
What Is AI?
Networks and Network Effects
Data-Driven AI
AI Relationship Moments
Рецензии
- 5 stars68,04 %
- 4 stars20,61 %
- 3 stars8,24 %
- 2 stars1,03 %
- 1 star2,06 %
Лучшие отзывы о курсе ARTIFICIAL INTELLIGENCE IN MARKETING
It was a great course but if you want to learn more then i suggest to do a specialization rather than a single course.
I learned a lot about AI in marketing. Raj was great instructor.
Perfect course for creating a strong base for understanding AI in Mkting.
One of the best course for a person starting to understand the use of AI in marketing. Raj has explained concepts very well.
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