Об этом курсе
4.5
Оценки: 660
Рецензии: 114
Специализация

Курс 5 из 8 в программе

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Часов на завершение

Прибл. 11 часа на выполнение

Предполагаемая нагрузка: 4 weeks, 2-3 hours/week...
Доступные языки

Английский

Субтитры: Английский

Приобретаемые навыки

User ResearchPersona (User Experience)User Experience (UX)Human–Computer Interaction
Специализация

Курс 5 из 8 в программе

100% онлайн

100% онлайн

Начните сейчас и учитесь по собственному графику.
Гибкие сроки

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.
Часов на завершение

Прибл. 11 часа на выполнение

Предполагаемая нагрузка: 4 weeks, 2-3 hours/week...
Доступные языки

Английский

Субтитры: Английский

Программа курса: что вы изучите

Неделя
1
Часов на завершение
4 ч. на завершение

Design Research

Our course begins with the first step for generating great user experiences: understanding what people do, think, say, and feel. In this module, you’ll learn how to keep an open mind while learning more about how people’s needs, goals, values play out in their day-to-day lives and their hopes for the future. You’ll consider the different activities they do, in what order, and the larger systems in which they interact. You’ll start by generating lists of questions and move through different research methods to answer your specific questions. To illustrate these research methods, the lessons share several examples from real design projects across a variety of fields. What I hope you’ll take away from this module is the importance and thrill of going out to talk with and learn from people when and where they do their everyday activities, rather than basing your designs on assumptions. Through these techniques you’ll gain a new perspective on the problem and identify opportunities for creating a meaningful and accessible designed ...
Reading
5 видео ((всего 73 мин.)), 1 материал для самостоятельного изучения, 1 тест
Video5 видео
Introducing Elizabeth Gerber30s
Who, What, Where, When, and How People Work19мин
Who, What, Where, When, and How People Work Pt 211мин
Michael Chapman of IDEO on interviewing37мин
Reading1 материал для самостоятельного изучения
Slides10мин
Неделя
2
Часов на завершение
2 ч. на завершение

Ideation

Once you’ve identified an opportunity area, how do you generate great ideas? In this module, you’ll learn the thrills and challenges of ideation. We’ll start with the two common pitfalls to generating good ideas: fixation and judgment. We discuss rules to follow including getting every idea out regardless of whether it’s good or bad and techniques for building on ideas. Through concrete examples taken from the field, we’ll cover five popular ideation techniques that designers use when they have a problem they want to solve. We’ll also discuss who to include in the brainstorming process and why. We’ll conclude with a discussion of how to choose which ideas to pursue and which ones to leave on the table. We hope you'll take away a newfound appreciation for all of the different ways you can generate ideas within an opportunity area and how different techniques and configurations will influence the types of ideas you generate....
Reading
1 видео ((всего 12 мин.)), 1 материал для самостоятельного изучения, 1 тест
Video1 видео
Reading1 материал для самостоятельного изучения
Further Reading & Slides10мин
Неделя
3
Часов на завершение
3 ч. на завершение

Synthesis

After you’ve collected all of this new and exciting information, what do you do with it? How do you aggregate the data? Find connections and tensions? Move from what people say to what it means? In this module, you’ll learn how to make sense of the rich data you collected and how to turn it into actionable insights that will lead to meaningful new experiences. We’ll start by looking at how to organize all of the data and photos you’ve collected and then we’ll discuss four common synthesis techniques that designers use: personas, journey maps, diagramming and the 2x2 matrix. After making sense of the data, you’ll be able to identify clear opportunity areas for design including a focus, stakeholder, a need, and an actionable insight. With each technique, I’ll share a real world application so you can get a sense of how designers use these tools. By the end of the lesson, I hope you’ll feel confident in your ability to take lots of disparate bits of data and turn them into an actionable opportunity area for design.. ...
Reading
1 видео ((всего 11 мин.)), 1 материал для самостоятельного изучения, 1 тест
Video1 видео
Reading1 материал для самостоятельного изучения
Further Reading & Slides10мин
Неделя
4
Часов на завершение
1 ч. на завершение

Prototyping

After you’ve gone through the ideation process, how do you make your ideas tangible so that you can test them with others and answer critical questions necessary for pushing your idea forward? To help you make ideas real, our final lesson will introduce you to the rules of prototyping including building ideas quickly, making a lot of prototypes, and providing only essential details. We’ll discuss questions you’ll want to ask when testing your idea with different people. You’ll learn the importance of making many prototypes so as not to get attached to any one idea and so you can pick the parts that work best for each idea. Through rapid iteration and testing, you will more quickly get to a meaningful and accessible experience that you will be proud of. We’ll conclude with four popular forms of prototyping including storyboards, role-plays, walkthroughs and touch-points – all forms of prototyping you can do with materials you can find around your home. No coding needed! What I hope you'll take away from this lesson is a love of making ideas tangible to answer specific questions and how different forms of prototyping will influence the questions you can answer. So we can take all of those ideas written on sticky notes and make them real!...
Reading
1 видео ((всего 11 мин.)), 1 материал для самостоятельного изучения, 1 тест
Video1 видео
Reading1 материал для самостоятельного изучения
Further Readings & Slides10мин
Quiz1 практическое упражнение
Cumulative Quiz24мин
4.5
Рецензии: 114Chevron Right
Формирование карьерного пути

44%

начал новую карьеру, пройдя эти курсы
Карьерные преимущества

38%

получил значимые преимущества в карьере благодаря этому курсу

Лучшие рецензии

автор: HHFeb 27th 2016

Really good course.\n\nHelped me understand the importance of interviews in making a product\n\nHelped me come up with many ideas for a single problem\n\ngave me a 260 degree view of user experience

автор: YWNov 22nd 2015

Excellent Course! Thank you very much!\n\nIf we can have access to the answers to the quiz after everyone submits the results, that will be great.

Преподавателя

Avatar

Elizabeth Gerber

Associate Professor, Co-director of the Research Cluster at the Segal Design Institute
McCormick School of Engineering and Applied Science (Segal Design Institute), School of Communication, Kellogg School of Management (by courtesy), School of Education and Social Policy (by courtesy)
Avatar

Scott Klemmer

Professor
Cognitive Science & Computer Science

О University of California San Diego

UC San Diego is an academic powerhouse and economic engine, recognized as one of the top 10 public universities by U.S. News and World Report. Innovation is central to who we are and what we do. Here, students learn that knowledge isn't just acquired in the classroom—life is their laboratory....

О специализации ''Interaction Design'

You will learn how to design technologies that bring people joy, rather than frustration. You'll learn how to generate design ideas, techniques for quickly prototyping them, and how to use prototypes to get feedback from other stakeholders like your teammates, clients, and users. You'll also learn principles of visual design, perception, and cognition that inform effective interaction design....
Interaction Design

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