Social media platforms are driven by digital advertising. As a result, social media advertising is affordable and can be purchased at almost any budget. Targeting options in social media advertising are also sophisticated. It is possible to tailor ads around a user’s behaviors (e.g., likes, posts and clicks). This course unpacks small business use cases of Facebook, Instagram and Twitter advertising. From basic campaigns, to advanced techniques including lookalike modeling and audience retargeting, this course shows how to effectively advertise on three major social media platforms.
Об этом курсе
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Лучшие отзывы о курсе SOCIAL MEDIA ADVERTISING
Useful for beginners and even experienced users could find some interesting things :)
I would highly recommend this course to people who want to know more about social media marketing.
Absolutely loved this fun and interesting course. I have a small issue with the rubrics as it isn't marked correctly.
Excellent Course! So, knowledgably, strategically sound, practical, and efficiently applicable. Thank you Professor for everything, thanks to Coursera and University of Colorado Boulder.
Специализация Digital Advertising Strategy: общие сведения
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