Social media platforms are driven by digital advertising. As a result, social media advertising is affordable and can be purchased at almost any budget. Targeting options in social media advertising are also sophisticated. It is possible to tailor ads around a user’s behaviors (e.g., likes, posts and clicks). This course unpacks small business use cases of Facebook, Instagram and Twitter advertising. From basic campaigns, to advanced techniques including lookalike modeling and audience retargeting, this course shows how to effectively advertise on three major social media platforms.
Об этом курсе
Колорадский университет в Боулдере
CU-Boulder is a dynamic community of scholars and learners on one of the most spectacular college campuses in the country. As one of 34 U.S. public institutions in the prestigious Association of American Universities (AAU), we have a proud tradition of academic excellence, with five Nobel laureates and more than 50 members of prestigious academic academies.
- 5 stars75,53 %
- 4 stars17,62 %
- 3 stars2,87 %
- 2 stars2,51 %
- 1 star1,43 %
Лучшие отзывы о курсе SOCIAL MEDIA ADVERTISING
Absolutely loved this fun and interesting course. I have a small issue with the rubrics as it isn't marked correctly.
This course is full of useful lessons that will equip learners who are needing this. Thanks for the opportunity. Thanks to Professor Chris J. Vargo's dedication and passion.
It is my favourite course so far! Just amazing content with tutorials, examples, extra readings. Just perfect! This course was literally what I needed. Thank you for creating such an amazing program!
Really learned a lot from this course. The concept of lookalike audiences and twitter campaigns was new to me and I'm feeling pretty confident in it now.
Специализация Digital Advertising Strategy: общие сведения
This specialization takes a critical look at digital advertising tactics for small business. Students will learn how to generate and launch ad campaigns on small budgets with limited-to-no design skills. These courses include: 1) search (Google Ads), 2) social media (Facebook, Instagram and Twitter) and 3) native advertising (Taboola). Students who complete our search course will also gain a résumé credential through the official Google Ads Search Certification and a certification through programmatic advertising leader, The Trade Desk.
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