This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad.
Этот курс входит в специализацию ''Профессиональная сертификация 'Маркетинг в социальных сетях (Meta)''
Об этом курсе
Будет ли вашей компании выгодно обучить сотрудников востребованным навыкам?
Попробуйте Coursera для бизнесаЧему вы научитесь
How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective
How to craft compelling and effective visuals and copy for social media ads
Build an ad directly from your Facebook business page and your Instagram business account
Write a creative brief and create a social media ad
Приобретаемые навыки
- Social Media Marketing
- Brand Management
- Campaign Management
- Ad Management
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Программа курса: что вы изучите
Introduction to Social Media Advertising
Creating Effective Ads on Social Media
Data, Privacy and Policies on Social Media
Getting Started with Advertising on Facebook and Instagram
Рецензии
- 5 stars87,16 %
- 4 stars10,47 %
- 3 stars1,39 %
- 2 stars0,42 %
- 1 star0,54 %
Лучшие отзывы о курсе FUNDAMENTALS OF SOCIAL MEDIA ADVERTISING
Intro to social media advertising Data policies, how to promote instagram post and pages,
how to promote facebook post and pages. Paid social media Advertising.
This course is very useful for creating a creative of brief Social Media Ads and create a template for my business. I like too much advertising for target audiences and reduce the budget.
This course was so useful, I learned what is advertising and how to do it in different platforms, also I learned some rules about advertising in the world.
Thank you very much
This module has a lot of technical information but it enlightens me on FB & IG ad, creative brief as well as the data collection, protection and policies. Fabulous! Love it!
Профессиональная сертификация 'Маркетинг в социальных сетях (Meta)': общие сведения

Часто задаваемые вопросы
Когда я получу доступ к лекциям и заданиям?
Что я получу, оформив подписку на сертификацию?
Can I receive university credit for completing this course?
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