About this course: In Course 3 of this Specialization you will first of all learn about Social Impact Assessment. Hence you will be able to develop a method to evaluate the social mission that you achieve while implementing your business plan. Next you will outline an appropriate communication strategy for your social enterprise and will demonstrate how to market your products and services to beneficiaries and other customers. Here you will employ an adaptable communication strategy as you move from early adopters to a broader market share. Furthermore you will determine growth strategies and how you can scale or replicate your business plan internationally in order to reach a larger number of beneficiaries. In particular you will discuss organic growth, social franchising, and an open source approach. Finally, you will evaluate exit strategies. Thus you will review options social enterprises have when they need to finance their growth but the original funders can not or do not want to finance the expansion. Course 3 will be completed by your Capstone project, which will ask you to submit the final business plan of your social venture. Note: It is highly recommended to have completed Course 1 & 2 of the Social Entrepreneurship Specialization before starting this Course!
Created by: Copenhagen Business School
Taught by: Kai Hockerts
Centre for Corporate Social Responsibility
| Basic Info | Course 3 of 3 in the Social Entrepreneurship Specialization |
| Level | Beginner |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Syllabus
WEEK 1
Introduction to Social Impact Assessment
Welcome to the final Course of this Social Entrepreneurship Specialization. In this session you will be introduced to the topic of measuring the social impact of a venture. You are asked to apply your knowledge to the case of Specialisterne and frame your business plan by writing the executive summary.
4 videos, 1 reading
- Video: Introduction to Course 3
- Discussion Prompt: Present yourself
- Video: Teamwork & Introduction to Module 1
- Video: Introduction to Social Impact Assessment | Simone Petersen
- Discussion Prompt: Social Impact Assessment for Specialisterne
- Video: Group reformation | Babele | Peer evaluation exam
- Discussion Prompt: Present your enterprise
- Reading: SROI – A Review of Methods | Danish Social Capital Fund
Graded: Executive Summary of your Business plan
WEEK 2
Measuring Social Impact
Welcome to Module 2. In this week we will delve deeper into social impact assessment. We encourage you to explore your possibilities as you grow and try to find indicators for your activities. It is crucial to understand and document how societal value is created. Most startups do not yet have any actual impact that can be measured, therefore, it is important to spell out your “theory of change” as clearly as possible and to back it up with data if possible. Relevant data would substantially strengthen your position in terms of investors, stakeholders as well as your communication and marketing strategy.
5 videos, 1 reading
- Video: Introduction & Social Impact Assessment
- Video: Social Impact Assessment - A UK Perspective
- Video: Social Impact Assessment - A US Perspective
- Reading: Check out: SIAhub
- Video: Start working on your Social Impact Assessment
- Video: Introduction to Fair Trade | Optional Case Assignment | Peer Evaluation Exam
- Discussion Prompt: Cafédirect Advertisement
Graded: Your Social Impact Assessment
WEEK 3
How Social Enterprises Communicate
Welcome to Module 3! In this week we will talk about how social enterprises communicate about their products and their impact. The case about CaféDirect will be presented and you will be encouraged to think about your own communication strategy. Finally we will kick-off the topic about growth and replication.
6 videos, 2 readings
- Video: How To Market Social Products
- Video: How the Cafédirect Story continues | Bob Doherty & Iain Davis
- Video: Identify with whom you will communicate and why
- Discussion Prompt: Your Website
- Video: 3 Strategies to Replicate Social Enterprises
- Video: Assignment Instructions
- Video: Replication Strategy for Specialisterne - Henrik Thomsen
- Discussion Prompt: Growth Strategy for Specialisterne
- Reading: Specialisterne (B): Replicating a Social Enterprise Success
- Reading: Growing social enterprise
Graded: Your Marketing & Communication Strategy
WEEK 4
Growth and Replication of Social Enterprises
Welcome! In week 4 we will talk about how social enterprises can replicate their social innovations. We will focus on the case of Specialisterne, which demonstrates that also mixed approaches can be valuable and we will also listen to best-practice examples of India and the U.S. Finally you will be asked to give advice about the the Mobility CarSharing case.
6 videos
- Video: Replicating Social Innovations
- Video: Diversity and Inclusion at SAP | Anka Wittenberg
- Video: Best-practice examples India | Anirudh Agrawal
- Video: Best-practice example U.S. | Norris Krueger
- Video: Develop Your Growth & Replication Strategy
- Video: Assignment Instructions
- Discussion Prompt: Case: Mobility CarSharing
Graded: Growth Plan
WEEK 5
Finalize your Business plan
Welcome change-makers to the final week of this Social Entrepreneurship Specialization! We will use this session to further discuss exit strategies by looking at two cases: Mobility and Café Direct. Finally we will approach the sensitive topic of failing and what role it plays in the field of social entrepreneurship. We also want to use this option to thank all learners for participation, contribution and support! We hope that this specialization helped to kick-start your own social entrepreneurship journey. Keep up your good work! Congratulations and good luck!
6 videos
- Video: Mobility CarSharing
- Video: Cafédirect | Bob Doherty
- Video: The Need to acknowledge Failure | Johanna Mair
- Video: Planning for Success by Preparing for Failure | Sudhanshu Rai
- Video: Getting ready for Submission
- Video: Good luck!
Graded: Final Business Plan
FAQs
How It Works
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from Your Peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
Creators
Copenhagen Business School
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
Pricing
| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
| Receive a final grade | Not available | Available |
| Earn a shareable Course Certificate | Not available | Available |
Ratings and Reviews
Coursera provides universal access to the world’s best education, partnering with top universities and organizations to offer courses online.
© 2017 Coursera Inc. All rights reserved.
Great Course!