Этот курс входит в специализацию ''Специализация Social Entrepreneurship'
Unleashing the Impact of your Social Enterprise
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In Course 3 of this Specialization you will first of all learn about Social Impact Assessment. Hence you will be able to develop a method to evaluate the social mission that you achieve while implementing your business plan. Next you will outline an appropriate communication strategy for your social enterprise and will demonstrate how to market your products and services to beneficiaries and other customers. Here you will employ an adaptable communication strategy as you move from early adopters to a broader market share.
Furthermore you will determine growth strategies and how you can scale or replicate your business plan internationally in order to reach a larger number of beneficiaries. In particular you will discuss organic growth, social franchising, and an open source approach. Finally, you will evaluate exit strategies. Thus you will review options social enterprises have when they need to finance their growth but the original funders can not or do not want to finance the expansion.
Course 3 will be completed by your Capstone project, which will ask you to submit the final business plan of your social venture.
Note: It is highly recommended to have completed Course 1 & 2 of the Social Entrepreneurship Specialization before starting this Course!
Программа курса: что вы изучите
1
Раздел
Introduction to Social Impact Assessment
Welcome to the final Course of this Social Entrepreneurship Specialization. In this session you will be introduced to the topic of measuring the social impact of a venture. You are asked to apply your knowledge to the case of Specialisterne and frame your business plan by writing the executive summary.
4 видео (всего 23 мин.), 1 материал для самостоятельного изучения, 1 тест
4 видео
Teamwork & Introduction to Module 12мин
Introduction to Social Impact Assessment | Simone Petersen10мин
Group reformation | Babele | Peer evaluation exam4мин
1 материала для самостоятельного изучения
SROI – A Review of Methods | Danish Social Capital Fund25мин
2
Раздел
Measuring Social Impact
Welcome to Module 2. In this week we will delve deeper into social impact assessment. We encourage you to explore your possibilities as you grow and try to find indicators for your activities. It is crucial to understand and document how societal value is created. Most startups do not yet have any actual impact that can be measured, therefore, it is important to spell out your “theory of change” as clearly as possible and to back it up with data if possible. Relevant data would substantially strengthen your position in terms of investors, stakeholders as well as your communication and marketing strategy.
6 видео (всего 41 мин.), 1 материал для самостоятельного изучения, 1 тест
6 видео
Social Impact Assessment - A UK Perspective5мин
Social Impact Assessment - A US Perspective5мин
Mark Norbury (UnLtd) on impact evaluation & measurement2мин
Start working on your Social Impact Assessment4мин
Introduction to Fair Trade | Optional Case Assignment | Peer Evaluation Exam8мин
1 материала для самостоятельного изучения
Check out: SIAhub10мин
3
Раздел
How Social Enterprises Communicate
Welcome to Module 3! In this week we will talk about how social enterprises communicate about their products and their impact. The case about CaféDirect will be presented and you will be encouraged to think about your own communication strategy. Finally we will kick-off the topic about growth and replication.
6 видео (всего 38 мин.), 2 материалов для самостоятельного изучения, 1 тест
6 видео
How the Cafédirect Story continues | Bob Doherty & Iain Davis9мин
Identify with whom you will communicate and why5мин
3 Strategies to Replicate Social Enterprises6мин
Assignment Instructions1мин
Replication Strategy for Specialisterne - Henrik Thomsen4мин
2 материала для самостоятельного изучения
Specialisterne (B): Replicating a Social Enterprise Success45мин
Growing social enterprise20мин
4
Раздел
Growth and Replication of Social Enterprises
Welcome! In week 4 we will talk about how social enterprises can replicate their social innovations. We will focus on the case of Specialisterne, which demonstrates that also mixed approaches can be valuable and we will also listen to best-practice examples of India and the U.S. Finally you will be asked to give advice about the the Mobility CarSharing case.
6 видео (всего 43 мин.), 1 тест
6 видео
Diversity and Inclusion at SAP | Anka Wittenberg5мин
Best-practice examples India | Anirudh Agrawal4мин
Best-practice example U.S. | Norris Krueger5мин
Develop Your Growth & Replication Strategy4мин
Assignment Instructions5мин
Преподавателя
Kai Hockerts
Centre for Corporate Social Responsibility
О Copenhagen Business School
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
О специализации ''Social Entrepreneurship'
In this specialization you will learn how to create societal impact through Social Entrepreneurship. Social Entrepreneurship describes the discovery and sustainable exploitation of opportunities to create social change. We will introduce you to examples of Social Entrepreneurship and guide you through the process of establishing a venture to address a social or environment problem. You will form of team and study a problematic issue to learn more about the source of the problem. We will equip you with frameworks identifying opportunities, support your team, and outlining your idea. You will develop your idea and iterate on your business model throughout the Specialization, and conclude with completing a business plan.
Часто задаваемые вопросы
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
Is financial aid available?
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