Об этом курсе
4.2
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Рецензии: 10
Специализация

Курс 3 из 4 в программе

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Часов на завершение

Прибл. 12 часа на выполнение

Предполагаемая нагрузка: 4 weeks of study, 2-4 hours/week...
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Английский

Субтитры: Английский
Специализация

Курс 3 из 4 в программе

100% онлайн

100% онлайн

Начните сейчас и учитесь по собственному графику.
Гибкие сроки

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.
Промежуточный уровень

Промежуточный уровень

Часов на завершение

Прибл. 12 часа на выполнение

Предполагаемая нагрузка: 4 weeks of study, 2-4 hours/week...
Доступные языки

Английский

Субтитры: Английский

Программа курса: что вы изучите

Неделя
1
Часов на завершение
3 ч. на завершение

Marketing and Branding The Skilled Self

Welcome to Week 1! The introductory module takes you through all stages of developing and strengthening the emotional component of your career brand. In this week, you will learn how to use strategic marketing models and techniques for designing and enhancing your professional image. You’ll continue exercising in Career Development Lab and learn how to develop an effective tool (“The Showcaser”) for gathering and organizing artifacts of your mastery in performing critical tasks in your chosen field and then communicating them to target audiences. You will also develop a realistic brand management metric (“The Career Brand Equity Builder”) and learn how to use it for self-marketing and personal branding. Your instructors for this week are Amy Giaculli and Val Chukhlomin. ...
Reading
10 видео ((всего 68 мин.)), 5 материалов для самостоятельного изучения, 3 тестов
Video10 видео
Career Branding: An interview with Roz Rufer6мин
The Skilled Self as a Product10мин
CDL Self-coaching tools (pdf attached)4мин
Using the Showcaser exercise (pdf attached)5мин
Marketing the Skilled Self9мин
The Skilled Self as a Service7мин
The Skilled Self as a Brand6мин
CDL Career Brand Equity Builder (documents attached)6мин
CDL Using the Career Brand Equity Builder Exercise3мин
Reading5 материала для самостоятельного изучения
Editing your public profile on LinkedIn10мин
How this course works10мин
Optional reading10мин
Course developers and contributors10мин
Reuse of content10мин
Quiz3 практического упражнения
Week 1 Practice quiz 118мин
Week 1 Practice quiz 216мин
What have we learned in Week 1?18мин
Неделя
2
Часов на завершение
4 ч. на завершение

Self-Marketing Strategies and Tactics

Welcome to Week 2! In this week, you will learn how to use marketing communication strategies, such as advertising, promotion, public relations, and direct marketing, for self-marketing. You will implement strategic marketing planning for individual career development and engage in creating your own strategic self-marketing plan and develop strategies for communicating it to perspective employers. You’ll also examine how to create and use digital artifacts to demonstrate your level of proficiency in performing critical tasks related to a particular job. As a result, you’ll enhance your ability to showcase your mastery in performing required soft skills to prospective employers and other interested parties. Your instructor for this week is John Beckem....
Reading
10 видео ((всего 58 мин.)), 4 тестов
Video10 видео
Positioning strategies4мин
Distribution strategies5мин
Contact strategies3мин
Public relations strategies3мин
Advertising strategies5мин
Exercise: Your self-marketing plan4мин
Leadership skills: An interview with Darryl Leggieri14мин
Decision making skills: An interview with Darryl Leggieri12мин
What have we learned in Week 2?2мин
Quiz3 практического упражнения
Week 2 Practice quiz 116мин
Week 2 Practice quiz 214мин
What have we learned in Week 2?14мин
Неделя
3
Часов на завершение
4 ч. на завершение

Personal Branding Strategies and Tactics

Welcome to Week 3! In this week, you will obtain a more complete understanding of personal branding, engage in creating an effective and unique personal brand, and plan steps and strategies for strategic personal branding. You’ll understand how building a professional image contributes to developing a strong career brand and devise strategies for managing professional reputation and develop an improved understanding of impression management. In addition, you’ll learn how to create personal branding statements and integrate social networking into your career branding. Your instructor for this week is Michele Forte....
Reading
9 видео ((всего 42 мин.)), 1 материал для самостоятельного изучения, 4 тестов
Video9 видео
The importance of reflection3мин
Human brand4мин
Personal branding6мин
Brand management and impression management6мин
Trait affective presence5мин
Interview as performance7мин
Exercise: Your exclamation point - Personal branding 101 (pdf attached)5мин
What have we learned in Week 3?1мин
Reading1 материал для самостоятельного изучения
What does literature say about personal branding?10мин
Quiz3 практического упражнения
Week 3 Practice quiz 114мин
Week 3 Practice quiz 210мин
What have we learned in Week 3?12мин
Неделя
4
Часов на завершение
1 ч. на завершение

Course Review

Welcome to Week 4! In this week, you will watch the Course Review video, where we summarize what you have learned throughout the course and entire specialization. You will also take the end-of-the-course survey and the final quiz. You instructors for this week are Amy Giaculli and Val Chukhlomin. We would like to take this opportunity to thank you for taking the course and we hope you will be able to implement the different tools and skills you have acquired throughout the course...
Reading
1 видео ((всего 9 мин.)), 1 материал для самостоятельного изучения, 1 тест
Video1 видео
Reading1 материал для самостоятельного изучения
End-of-the-course survey10мин
Quiz1 практическое упражнение
What have we learned in the course?24мин
4.2
Рецензии: 10Chevron Right

Лучшие рецензии

автор: MROct 18th 2016

very informative and easy to follow, lots of new techniques that should help me on my way.

Преподавателя

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Dr. Valeri Chukhlomin

Professor
SUNY Empire State College
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Dr. Michele Forte

Assistant Professor, SUNY Empire State College
Community and Human Services
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Dr. John M. Beckem II

Assistant Professor of Finance and Management Studies
State University of New York, Empire State College
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Dr. Tonka Jokelova

Coordinator of Curriculum and Instructional Design
SUNY Empire State College
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Amy Giaculli

Assessment Specialist
SUNY Empire State College

О The State University of New York

The State University of New York, with 64 unique institutions, is the largest comprehensive system of higher education in the United States. Educating nearly 468,000 students in more than 7,500 degree and certificate programs both on campus and online, SUNY has nearly 3 million alumni around the globe....

О специализации ''Career Brand Management'

In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles....
Career Brand Management

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