In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Acting as "your own Chief Executive Officer" (P. Drucker), you will learn how to use relationship and network marketing and impression management to showcase your skills to prospective employers, colleagues, supervisors, and other interested parties. This course will help you to:
Этот курс входит в специализацию ''Специализация Управление карьерным ростом'
Strategic Self-Marketing and Personal Branding
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Об этом курсе
Недавно просмотрено: 24,800
Карьерные результаты учащихся
67%
получил значимые преимущества в карьере благодаря этому курсу
Сертификат, ссылками на который можно делиться с другими людьми
Получите сертификат по завершении
100% онлайн
Начните сейчас и учитесь по собственному графику.
Курс 3 из 4 в программе
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Промежуточный уровень
Прибл. 11 часа на выполнение
Английский
Субтитры: Английский
Карьерные результаты учащихся
67%
получил значимые преимущества в карьере благодаря этому курсу
Сертификат, ссылками на который можно делиться с другими людьми
Получите сертификат по завершении
100% онлайн
Начните сейчас и учитесь по собственному графику.
Курс 3 из 4 в программе
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Промежуточный уровень
Прибл. 11 часа на выполнение
Английский
Субтитры: Английский
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Университет штата Нью-Йорк
The State University of New York, with 64 unique institutions, is the largest comprehensive system of higher education in the United States. Educating nearly 468,000 students in more than 7,500 degree and certificate programs both on campus and online, SUNY has nearly 3 million alumni around the globe.
Программа курса: что вы изучите
3 ч. на завершение
Marketing and Branding The Skilled Self
Welcome to Week 1! The introductory module takes you through all stages of developing and strengthening the emotional component of your career brand. In this week, you will learn how to use strategic marketing models and techniques for designing and enhancing your professional image. You’ll continue exercising in Career Development Lab and learn how to develop an effective tool (“The Showcaser”) for gathering and organizing artifacts of your mastery in performing critical tasks in your chosen field and then communicating them to target audiences. You will also develop a realistic brand management metric (“The Career Brand Equity Builder”) and learn how to use it for self-marketing and personal branding.
3 ч. на завершение
10 видео ((всего 68 мин.)), 5 материалов для самостоятельного изучения, 3 тестов
10 видео
Career Branding: An interview with Roz Rufer6мин
The Skilled Self as a Product10мин
CDL Self-coaching tools (pdf attached)4мин
Using the Showcaser exercise (pdf attached)5мин
Marketing the Skilled Self9мин
The Skilled Self as a Service7мин
The Skilled Self as a Brand6мин
CDL Career Brand Equity Builder (documents attached)6мин
CDL Using the Career Brand Equity Builder Exercise3мин
5 материала для самостоятельного изучения
Editing your public profile on LinkedIn10мин
How this course works10мин
Optional reading10мин
Course developers and contributors10мин
Reuse of content10мин
3 практического упражнения
Week 1 Practice quiz 118мин
Week 1 Practice quiz 216мин
What have we learned in Week 1?18мин
4 ч. на завершение
Self-Marketing Strategies and Tactics
Welcome to Week 2! In this week, you will learn how to use marketing communication strategies, such as advertising, promotion, public relations, and direct marketing, for self-marketing. You will implement strategic marketing planning for individual career development and engage in creating your own strategic self-marketing plan and develop strategies for communicating it to perspective employers. You’ll also examine how to create and use digital artifacts to demonstrate your level of proficiency in performing critical tasks related to a particular job. As a result, you’ll enhance your ability to showcase your mastery in performing required soft skills to prospective employers and other interested parties. Your instructor for this week is John Beckem.
4 ч. на завершение
10 видео ((всего 58 мин.))
10 видео
Positioning strategies4мин
Distribution strategies5мин
Contact strategies3мин
Public relations strategies3мин
Advertising strategies5мин
Exercise: Your self-marketing plan4мин
Leadership skills: An interview with Darryl Leggieri14мин
Decision making skills: An interview with Darryl Leggieri12мин
What have we learned in Week 2?2мин
3 практического упражнения
Week 2 Practice quiz 116мин
Week 2 Practice quiz 214мин
What have we learned in Week 2?14мин
4 ч. на завершение
Personal Branding Strategies and Tactics
Welcome to Week 3! In this week, you will obtain a more complete understanding of personal branding, engage in creating an effective and unique personal brand, and plan steps and strategies for strategic personal branding. You’ll understand how building a professional image contributes to developing a strong career brand and devise strategies for managing professional reputation and develop an improved understanding of impression management. In addition, you’ll learn how to create personal branding statements and integrate social networking into your career branding. Your instructor for this week is Michele Forte.
4 ч. на завершение
9 видео ((всего 42 мин.)), 1 материал для самостоятельного изучения, 4 тестов
9 видео
The importance of reflection3мин
Human brand4мин
Personal branding6мин
Brand management and impression management6мин
Trait affective presence5мин
Interview as performance7мин
Exercise: Your exclamation point - Personal branding 101 (pdf attached)5мин
What have we learned in Week 3?1мин
1 материал для самостоятельного изучения
What does literature say about personal branding?10мин
3 практического упражнения
Week 3 Practice quiz 114мин
Week 3 Practice quiz 210мин
What have we learned in Week 3?12мин
1 ч. на завершение
Course Review
Welcome to Week 4! In this week, you will watch the Course Review video, where we summarize what you have learned throughout the course and entire specialization. You will also take the end-of-the-course survey and the final quiz. You instructors for this week are Amy Giaculli and Val Chukhlomin.
1 ч. на завершение
1 видео ((всего 9 мин.)), 1 материал для самостоятельного изучения, 1 тест
1 видео
1 материал для самостоятельного изучения
End-of-the-course survey10мин
1 практическое упражнение
What have we learned in the course?24мин
Рецензии
4.3
Лучшие отзывы о курсе STRATEGIC SELF-MARKETING AND PERSONAL BRANDING
от партнера ENJun 13, 2016
This course has been beneficial so far and I love the videos. The instructors are able to get their point across using layman terms, which is helpful.
от партнера NBNov 2, 2019
Excellent course. I liked the content and instructors. Good strategic advice on managing your personal brand from a career development perspective.
от партнера SAFeb 19, 2019
It was a truly enriching experience. The exam component made sure that I revisit and understand every concept before clearing it.
от партнера KKAug 13, 2017
It's a really decent course and manages to touch upon some of the more complex ideas behind branding.
от партнера MROct 17, 2016
very informative and easy to follow, lots of new techniques that should help me on my way.
от партнера VSNov 3, 2019
A great course from a great University! Thank you so much!
Специализация Управление карьерным ростом: общие сведения
In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles.
Часто задаваемые вопросы
Когда я получу доступ к лекциям и заданиям?
Зарегистрировавшись на сертификацию, вы получите доступ ко всем видео, тестам и заданиям по программированию (если они предусмотрены). Задания по взаимной оценке сокурсниками можно сдавать и проверять только после начала сессии. Если вы проходите курс без оплаты, некоторые задания могут быть недоступны.
Что я получу, оформив подписку на специализацию?
Записавшись на курс, вы получите доступ ко всем курсам в специализации, а также возможность получить сертификат о его прохождении. После успешного прохождения курса на странице ваших достижений появится электронный сертификат. Оттуда его можно распечатать или прикрепить к профилю LinkedIn. Просто ознакомиться с содержанием курса можно бесплатно.
Какие правила возврата средств?
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