About this course: According to the U.S. Bureau of Labor Statistics, in the current economy, Americans shift jobs every 4-5 years, which translates into 8-10 job transitions, including several career changes, over one’s life time. With competition for jobs on the rise, a person’s continuing employability and career success are increasingly defined by his or her mastery of individual career development and the ability to effectively "manage oneself" (P. Drucker). In this course, you will learn how to think strategically and professionally about your career self-management. Through this course you'll develop an objective, external view of your marketable skills as a solid foundation for building a strong career brand. In particular, you'll be able to: - explain why developing a protean and boundaryless career perspective based on transferable (portable) skills is advantageous for continuing employability and career growth; - design your portable skills portfolio, identify and examine critically important competencies underpinning your transferable skills, and analyze your career self-management competency gaps; - increase self-awareness, pinpoint your career goals, and envision your future work self; - recognize the central role of self-management for developing transferable, marketable, skills and create a customized self-management information system (Career Development Lab) for ongoing personal development and professional growth; - conduct a thorough, competency-based job analysis in your area of interest and examine practices of evidence-based, data-driven competitive employee selection; -implement your newly developed skills for crafting effective selection criteria statements and refining your job applications.
Created by: The State University of New York
Taught by: Dr. Valeri Chukhlomin, Professor
SUNY Empire State College
Taught by: Dr. Michele Forte, Assistant Professor, SUNY Empire State College
Community and Human Services
Taught by: Dr. Kymn Harvin Rutigliano , Assistant Professor
SUNY Empire State College
Taught by: Dr. John M. Beckem II, Assistant Professor of Finance and Management Studies
State University of New York, Empire State College
Taught by: Dr. Tonka Jokelova, Coordinator of Curriculum and Instructional Design
SUNY Empire State College
Taught by: Amy Giaculli, Coordinator of Student Services
SUNY Empire State College
| Basic Info | Course 1 of 4 in the Career Brand Management Specialization |
| Commitment | 6 weeks of study, 3-5 hours/week |
| Language | English, Subtitles: Vietnamese, Romanian, Chinese (Simplified) |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Syllabus
WEEK 1
Getting Started
To achieve a competitive edge on the job market, one needs to stand out by creating, managing, and communicating a strong career brand. The introductory module takes you through all stages of career brand building providing a bird's-eye view of the specialization. By completing Week 1, you'll be able to identify critical factors for career success in today's economy and recognize that building a strong career brand requires a combination of superior marketable skills and a powerful personal image. You will begin developing a personalized self-management information system and set up your Career Development Lab.Your instructors for this week are Amy Giaculli and Val Chukhlomin.
6 videos, 7 readings, 1 practice quiz
- Video: What this specialization is about
- Video: A skill to get skilled
- Video: Why career branding?
- Reading: 21st Century Careers
- Practice Quiz: Week 1 Practice quiz
- Reading: Optional Bonus Interview: Career Selfie: A KMVT15's Grace Trafton interview with Dr. Tracey Wilen
- Video: Career Development Lab: An Introduction
- Video: How to setup your self-management information system
- Video: How should I use the CDL templates?
- Reading: Career Development Lab: The Weekly Schedule
- Reading: How this course works
- Reading: Optional reading
- Reading: Course developers and contributors
- Reading: Reuse of course video content
WEEK 2
Understanding careers and career skills
Managing and branding your career to align with a dynamic employment landscape, and with your personal interests, values, and goals requires ongoing skill development. In Week 2, you will learn how to develop a skill-based view of yourself, with particular attention to transferable skills. Using a competency framework, you will examine your knowledge, skills, abilities, and attitudes as they relate to your career self-management.
You instructor for this week is Michele Forte. CDL Workout facilitators are Amy Giaculli and Val Chukhlomin.
10 videos, 2 practice quizzes
- Video: Week 2 Overview
- Video: Boundaryless versus traditional careers
- Video: VUCA work environments
- Practice Quiz: Week 2 Practice quiz 1
- Video: Knowledge, skills, abilities, competencies, and credentials
- Video: Employability, soft and hard skills, self-management
- Video: Career fitness gear and competency gaps
- Practice Quiz: Week 2 Practice quiz 2
- Video: O*Net: Exercise
- Video: Employability: An Interview with Tom Lindsley
- Video: What have we learned in Week 2?
- Video: Week 2 CDL Workouts (pdf attached)
Graded: What have we learned in Week 2?
WEEK 3
Crafting career self-strategy
By completing Week 3, you will be able to apply the tools of career self-management such as mapping your skill base in the Volatile Uncertain Complex Ambiguous (VUCA) environment. You will be able to implement self-discovery skills and better define your career goals and Future work self! You instructor for this week is Kymn Rutigliano, CDL Workouts facilitators are Amy Giaculli and Val Chukhlomin.
9 videos, 3 readings, 2 practice quizzes
- Video: Week 3 Overview
- Reading: The future of work and skills by Dr. Tracey Wilen
- Video: The power of self discovery: Your personality (pdf attached)
- Video: The power of self discovery: Your core values (pdf attached)
- Video: Personal mission statement: Exercise (pdf attached)
- Discussion Prompt: Core values: Exercise
- Practice Quiz: Week 3 Practice quiz 1
- Reading: You are always changing: Your future self by Dr. Dan Gilbert
- Video: The power of self management
- Video: The power of your career goals and future work self
- Practice Quiz: Week 3 Practice quiz 2
- Reading: Powerful tools of self-discovery and self-management
- Video: Core values and personal mission: An interview with Jason Collins
- Video: What have we learned in Week 3?
- Video: Week 3 CDL Workouts (pdf attached)
Graded: What have we learned in Week 3?
Graded: Making sense of career fitness activities. Part 1
WEEK 4
How to be competitive on the job market
In Week 4, you will analyze the competitive job market environment and job descriptions. You will also assess your mastery of critical tasks and your competency performance level. In addition, we will introduce SWOT and the Dashboard, which are two metrics that you can apply to gain a competitive advantage for your next job.
You instructor for this week is John Beckem. CDL Workout facilitators are Amy Giaculli and Val Chukhlomin.
10 videos, 2 practice quizzes
- Video: Week 4 Overview
- Video: Your competitive job market environment
- Video: Job analysis
- Practice Quiz: Week 4 Practice quiz 1
- Video: Mastery
- Video: Competitve advantage: SWOT
- Video: Competitive advantage: Dashboard
- Practice Quiz: Week 4 Practice quiz 2
- Video: Skills and competencies: Exercise (pdf attached)
- Video: Entering the job market: An interview with Richard Sellers
- Video: What have we learned in Week 4?
- Video: Week 4 CDL Workouts (pdf attached)
Graded: What have we learned in Week 4?
WEEK 5
Putting career self-management to work
In Week 5, you will focus on your next job and apply competency mapping for creating a powerful selection criteria statement. You will examine ways of presenting the evidence of your knowledge, skills, and abilities, and putting it all together to create a solid foundation for your brand. Your instructor for this week is John Beckem. CDL Workout facilitators are Amy Giaculli and Val Chukhlomin.
10 videos, 2 practice quizzes
- Video: Week 5 Overview
- Video: Your next job
- Video: Competency mapping
- Practice Quiz: Week 5 Practice quiz 1
- Video: Strategic plan
- Video: Presenting evidence
- Video: Evaluation
- Video: Putting it all together
- Practice Quiz: Week 5 Practice quiz 2
- Discussion Prompt: Elevator pitch: Exercise
- Video: Preparing for a job interview & Self-management on the job: An Interview with Richard Sellers
- Video: What have we learned in Week 5?
- Video: Week 5 CDL Workouts (pdf attached)
Graded: What have we learned in Week 5?
Graded: Making sense of career fitness activities. Part 2
WEEK 6
Course review
Watch Course Review video, take the end-of-the-course survey and the final quiz.
You instructors for this week are Amy Giaculli and Val Chukhlomin.
1 video, 1 reading
- Video: What have we learned in this course?
- Reading: End of the course survey
Graded: What have we learned in the course?
FAQs
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Creators
The State University of New York
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Pricing
| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
| Receive a final grade | Not available | Available |
| Earn a shareable Course Certificate | Not available | Available |
Ratings and Reviews
Muy buen curso, muchas gracias.
This course was really helpful for me and make me think about so many new aspects of myself and the career that I want.. I recommend it to everyone
I enjoy going trough the process and understand the system of self improvement in todays markets.
It helps me coach my clients through the process
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Helpful in structuring the approach towards presenting oneself towards prospective em