Специализация Career Brand Management
Market Yourself Professionally. Learn how to develop, manage and communicate a strong career brand in just three courses.
Об этой специализации
In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles.
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- Beginner Specialization.
- No prior experience required.
Strategic Career Self-ManagementUpcoming session: May 28
- 6 weeks of study, 3-5 hours/week
- English, Vietnamese, Romanian, Chinese (Simplified)
О курсеAccording to the U.S. Bureau of Labor Statistics, in the current economy, Americans shift jobs every 4-5 years, which translates into 8-10 job transitions, including several career changes, over one’s life time. With competition for jobs on the r
Career Brand Development and Self-CoachingUpcoming session: Jun 11
- 5 weeks of study, 3-5 hours/week
О курсеIn this course, you will engage in developing and strengthening the functional component of your career brand. Acting as “your own Chief Executive Officer” (P. Drucker), you will learn how to use strategic management models and techniques for enhancin
Strategic Self-Marketing and Personal BrandingUpcoming session: Jun 11
- 4 weeks of study, 2-4 hours/week
О курсеIn this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Acting as "your own Chief Executive Officer" (P. Drucker), you will learn how to use relati
Career Total Fitness Annual RetreatUpcoming session: Jun 25
О дипломном проектеIn the business world, modern organizations conduct corporate retreats on a regular basis to consider their strategic direction, review progress, and set up goals and objectives for the year. In this course you will use the same approach to org
Dr. Valeri Chukhlomin
Dr. Michele Forte
Assistant Professor, SUNY Empire State College
Dr. Kymn Harvin Rutigliano
Dr. John M. Beckem II
Assistant Professor of Finance and Management Studies
Dr. Tonka Jokelova
Coordinator of Curriculum and Instructional Design
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