Market Research is a growing and important field that is used in many industries around the world. Given all the data that is collected whether by organizations, industries, social media, governments, etc., it’s important that someone can review and sift through all the noise to provide valuable insights. And that’s where you come in as a market researcher. This course will only scratch the surface and provide you a foundational understanding of this field.
Этот курс входит в специализацию ''Специализация исследование рынка'
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Специализация исследование рынкаКалифорнийский университет в ДевисеОб этом курсе
Недавно просмотрено: 20 882
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Сертификат, ссылками на который можно делиться с другими людьми
Получите сертификат по завершении
100% онлайн
Начните сейчас и учитесь по собственному графику.
Курс 1 из 4 в программе
Средний уровень
At least 2 years of business experience.
Прибл. 11 часов на выполнение
Английский
Субтитры: Арабский, Французский, Португальский (Европа), Итальянский, Вьетнамский, Немецкий, Русский, Английский, Испанский
Чему вы научитесь
Determine possible market research constraints and be able to determine the appropriate questions to ask in the research planning process
Assess the credibility and value of secondary research
Apply basic sampling theory to a given situation
Compose a professionally packaged research plan or proposal
Приобретаемые навыки
- Market Research
- Research Methods
- Product Research
- Marketing Intelligence
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Сертификат, ссылками на который можно делиться с другими людьми
Получите сертификат по завершении
100% онлайн
Начните сейчас и учитесь по собственному графику.
Курс 1 из 4 в программе
Средний уровень
At least 2 years of business experience.
Прибл. 11 часов на выполнение
Английский
Субтитры: Арабский, Французский, Португальский (Европа), Итальянский, Вьетнамский, Немецкий, Русский, Английский, Испанский
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Калифорнийский университет в Девисе
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
Программа курса: что вы изучите
2 ч. на завершение
Getting Started and Introduction to Market Research
In this module, you will be able to define what market research is and identify the tools that are used. You will be able to discuss the various motivations behind a research inquiry and what goes into a market research request. You will define the services, the roles and the qualities of a market researcher. You will also be able to identify constraints to help you ask the right questions. Finally, you will be able to respond to a market research proposal.
2 ч. на завершение
9 видео ((всего 31 мин.)), 5 материалов для самостоятельного изучения, 1 тест
2 ч. на завершение
Secondary and Internal Research
In this module, you will be able to recognize the importance of secondary and internal research in the planning process. You will be able to assess the value and credibility of the secondary and internal data you have at your disposal. You will also be able to identify a starting point should a new client approach you. You will recognize the pros and cons of each method of research. And you will be able to budget appropriately and decide what type of market researcher you need or want to be for a given project.
2 ч. на завершение
8 видео ((всего 41 мин.)), 3 материалов для самостоятельного изучения, 1 тест
2 ч. на завершение
Primary Research Introduction
In this module, you will be able to discuss various primary research methods for collecting data. You will be able to define what primary research is and be able to choose the appropriate method for your proposal. You will be able to consider various sampling and survey methods and even the less used observational method.
2 ч. на завершение
7 видео ((всего 33 мин.)), 2 материалов для самостоятельного изучения, 1 тест
5 ч. на завершение
Research Plan or Proposal
In this module, you will be able to write a research proposal for a client. You will be able to recognize and take action when a proposal has been requested. You will be able to collect and compose the necessary proposal requirements and be able to professionally package your proposal. You will be able to apply strategies on how to follow-up with a client about your proposal and be able to take action when you are awarded the bid.
5 ч. на завершение
8 видео ((всего 33 мин.)), 1 материал для самостоятельного изучения, 2 тестов
Рецензии
- 5 stars67,49 %
- 4 stars26,76 %
- 3 stars3,26 %
- 2 stars0,91 %
- 1 star1,56 %
Лучшие отзывы о курсе RESEARCH PROPOSAL: INITIATING RESEARCH
от партнера NK14 июня 2021 г.
very clear and easy why of understanding the start of a process. I enjoyed listening and the course was very well organised
от партнера PM6 апр. 2020 г.
Thank you so much, sir. I am a beginner stage in proposal writing. It was really useful to me. Now I had a piece of knowledge about proposal writing.
от партнера PL19 апр. 2021 г.
What a great certifie! I would like to recommend all of you who are seeking a first step to start learning about a market research study.
от партнера SF21 июня 2020 г.
I really enjoyed this course and gain useful information to achieve my supper goal to become a market researcher. Thank for this opportunity.
Специализация исследование рынка: общие сведения
"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data.
Часто задаваемые вопросы
Когда я получу доступ к лекциям и заданиям?
Что я получу, оформив подписку на специализацию?
Можно ли получить финансовую помощь?
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