Who is this class for: The course is primarily focused on early-in-their-career marketing professionals looking to add marketing research skills to their skills profile. The course will also be of utility for learners who may do marketing research tasks as part of their jobs such as product managers, sales leaders and business developers, and entrepreneurs, or for people looking to explore marketing research as a career change option.

Created by:  University of California, Davis

  • Jim Fong

    Taught by:  Jim Fong, Director, UPCEA Center for Research and Marketing Strategy

    UC Davis Extension
Basic Info
Course 1 of 4 in the Market Research Specialization
Commitment4 weeks of study, 2-5 hours/week
How To PassPass all graded assignments to complete the course.
User Ratings
4.5 stars
Average User Rating 4.5See what learners said

How It Works

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers
Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.


Earn official recognition for your work, and share your success with friends, colleagues, and employers.

University of California, Davis
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
Purchase Course
Access to course materials


Access to graded materials


Receive a final grade


Earn a shareable Course Certificate


Ratings and Reviews
Rated 4.5 out of 5 of 11 ratings

Nice approach, clear in information, good supporting materials. For non English native speakers (students) it would be nice if Jim would talk al a little slower.

This course is very helpful for developing me to become a Market Researcher in the Future.