Market Research is a growing and important field that is used in many industries around the world. Given all the data that is collected whether by organizations, industries, social media, governments, etc., it’s important that someone can review and sift through all the noise to provide valuable insights. And that’s where you come in as a market researcher. This course will only scratch the surface and provide you a foundational understanding of this field.
Этот курс входит в специализацию ''Специализация исследование рынка'
от партнера
Об этом курсе
At least 2 years of business experience.
Будет ли вашей компании выгодно обучить сотрудников востребованным навыкам?
Попробуйте Coursera для бизнесаЧему вы научитесь
Determine possible market research constraints and be able to determine the appropriate questions to ask in the research planning process
Assess the credibility and value of secondary research
Apply basic sampling theory to a given situation
Compose a professionally packaged research plan or proposal
Приобретаемые навыки
- Market Research
- Research Methods
- Product Research
- Marketing Intelligence
At least 2 years of business experience.
Будет ли вашей компании выгодно обучить сотрудников востребованным навыкам?
Попробуйте Coursera для бизнесаот партнера
Программа курса: что вы изучите
Getting Started and Introduction to Market Research
Secondary and Internal Research
Primary Research Introduction
Research Plan or Proposal
Рецензии
- 5 stars67,41 %
- 4 stars26,76 %
- 3 stars3,34 %
- 2 stars0,86 %
- 1 star1,61 %
Лучшие отзывы о курсе RESEARCH PROPOSAL: INITIATING RESEARCH
Your Peer Review is the WORST IDEA IN THE WORD!
ARE YOU TRYING TO TURN THIS INTO A SOCIAL MEDIA WEBSITE?
YOU WANT US TO MAKE FRIENDS?
WE HAVE TO BEG FOR PEOPLE TO REVIEW US? SERIOUSLY?!
What a great certifie! I would like to recommend all of you who are seeking a first step to start learning about a market research study.
Nice approach, clear in information, good supporting materials. For non English native speakers (students) it would be nice if Jim would talk al a little slower.
This is a very hard course. But overall I've learnt a lot from it. You have to do a lot of research for this course. And their isn't a lot of people thats reviewing the assignments,
Специализация исследование рынка: общие сведения

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