Об этом курсе
4.5
Оценки: 111
Рецензии: 17

100% онлайн

Начните сейчас и учитесь по собственному графику.

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.

Промежуточный уровень

At least 2 years of business experience.

Прибл. 12 часа на выполнение

Предполагаемая нагрузка: 4 weeks of study, 2-5 hours/week...

Английский

Субтитры: Английский, Арабский

Чему вы научитесь

  • Check

    Determine possible market research constraints and be able to determine the appropriate questions to ask in the research planning process

  • Check

    Assess the credibility and value of secondary research

  • Check

    Apply basic sampling theory to a given situation

  • Check

    Compose a professionally packaged research plan or proposal

Приобретаемые навыки

Market ResearchResearch MethodsProduct ResearchMarketing Intelligence

100% онлайн

Начните сейчас и учитесь по собственному графику.

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.

Промежуточный уровень

At least 2 years of business experience.

Прибл. 12 часа на выполнение

Предполагаемая нагрузка: 4 weeks of study, 2-5 hours/week...

Английский

Субтитры: Английский, Арабский

Программа курса: что вы изучите

Неделя
1
2 ч. на завершение

Getting Started and Introduction to Market Research

In this module, you will be able to define what market research is and identify the tools that are used. You will be able to discuss the various motivations behind a research inquiry and what goes into a market research request. You will define the services, the roles and the qualities of a market researcher. You will also be able to identify constraints to help you ask the right questions. Finally, you will be able to respond to a market research proposal. ...
9 видео ((всего 31 мин.)), 5 материалов для самостоятельного изучения, 1 тест
9 видео
Survey to Build Our Database1мин
Introduction to Market Research53
Defining Market Research3мин
Motivation for Market Research5мин
Requests for Market Research3мин
The Services, Roles, and Qualities of a Market Researcher3мин
Complexities, Constraints, and Questions to Ask4мин
Planning a Response to a Market Research Inquiry5мин
5 материала для самостоятельного изучения
A Note from UC Davis10мин
Take the Specialization Smartphone Survey15мин
Market Research Is the Answer to 'Uberization' and the Customer Challenges of the 21st Century10мин
20 Market Research Questions to Ask Your Customers10мин
13 Questions Every Marketing Consultant Should Ask Prospects15мин
1 практическое упражнение
Module 1 Quiz30мин
Неделя
2
2 ч. на завершение

Secondary and Internal Research

In this module, you will be able to recognize the importance of secondary and internal research in the planning process. You will be able to assess the value and credibility of the secondary and internal data you have at your disposal. You will also be able to identify a starting point should a new client approach you. You will recognize the pros and cons of each method of research. And you will be able to budget appropriately and decide what type of market researcher you need or want to be for a given project....
8 видео ((всего 41 мин.)), 3 материалов для самостоятельного изучения, 1 тест
8 видео
The Importance of Secondary and Internal Research6мин
Secondary and Internal Research in the Planning Process6мин
Starting Cold with Secondary and Internal Research6мин
Pros and Cons of Secondary and Internal Research5мин
Three Levels of a Professional Market Researcher6мин
Budget Considerations While Initiating Market Research5мин
Developing Your Research Skills Further2мин
3 материала для самостоятельного изучения
Quirk's: Time-Saving Tips for Conducting Secondary Research10мин
Quirk's: Save Money - Conduct Secondary Research10мин
Quirk's: Meta-Analysis Offers Research on Research for MR15мин
1 практическое упражнение
Module 2 Quiz30мин
Неделя
3
2 ч. на завершение

Primary Research Introduction

In this module, you will be able to discuss various primary research methods for collecting data. You will be able to define what primary research is and be able to choose the appropriate method for your proposal. You will be able to consider various sampling and survey methods and even the less used observational method....
7 видео ((всего 33 мин.)), 2 материалов для самостоятельного изучения, 1 тест
7 видео
Defining Primary Research4мин
Sampling and a Sampling Frame4мин
Deciding on the Kind of Sampling and How Many to Sample6мин
Observational Research4мин
Surveys6мин
Methods and Tools in Qualitative Research5мин
2 материала для самостоятельного изучения
Quirk's: What Everyone Needs to Know About Sampling10мин
Quirk's: Forget Exact Science: Drawing Conclusions from Observational Research15мин
1 практическое упражнение
Module 3 Quiz30мин
Неделя
4
5 ч. на завершение

Research Plan or Proposal

In this module, you will be able to write a research proposal for a client. You will be able to recognize and take action when a proposal has been requested. You will be able to collect and compose the necessary proposal requirements and be able to professionally package your proposal. You will be able to apply strategies on how to follow-up with a client about your proposal and be able to take action when you are awarded the bid. ...
8 видео ((всего 33 мин.)), 1 материал для самостоятельного изучения, 2 тестов
8 видео
How a Research Plan or Proposal Might be Presented4мин
Components of a Research Plan or Proposal (Part 1)6мин
Components of a Research Plan or Proposal (Part 2)6мин
Packaging the Research Plan or Proposal3мин
How to Follow Up with Your Client4мин
You Won the Project, Now What?5мин
Course Summary1мин
1 материал для самостоятельного изучения
Six Keys to Writing a Great Proposal15мин
1 практическое упражнение
Module 4 Quiz30мин
4.5
Рецензии: 17Chevron Right

33%

начал новую карьеру, пройдя эти курсы

22%

получил значимые преимущества в карьере благодаря этому курсу

14%

стал больше зарабатывать или получил повышение

Лучшие рецензии

автор: MANov 20th 2018

It's my pleasure to have this course. It help me to accelerate my potentiality to design a proposal with all the knowledge along the 4 weeks. Thanks very much for this opportunity.

автор: MGAug 15th 2018

This is a very good introduction to initiating a research proposal. I am really grateful to Jim Fong and his team for the valuable insights.

Преподаватели

Avatar

Jim Fong

Director, UPCEA Center for Research and Marketing Strategy
UC Davis Division of Continuing and Professional Education

О Калифорнийский университет в Девисе

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

О специализации ''исследование рынка'

"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data. Students will learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, manage suppliers performing specialized research, and deliver recommendations from the research. By the end of the specialization, learners will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a presentation of findings with recommendations to stakeholders....
исследование рынка

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