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Вернуться к Введение в неврологию потребителя и нейромаркетинг

Введение в неврологию потребителя и нейромаркетинг , Копенгагенская школа бизнеса

(оценок: 949)

Об этом курсе

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Лучшие рецензии

автор: MP

Jul 15, 2018

Great course if you are a beginner in the domain of neuromarketing. Explained in a very simple language. Will definitely recommend it to anyone who wants to start learning about neuromarketing

автор: MP

Mar 02, 2018

Very well explained and very informative session on consumer neuroscience and neuro Marketing. The way of presentation kept me intrested and glued to the sessions. Thank you

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Рецензии: 234

автор: Joana Tenreiro Barroso de Jesus Calisto

May 25, 2019

Great Course!


May 24, 2019

Thank you so much for the class. I never know I love this course until I meet it. And I want to study and investing in this study. this is very interesting for me.

автор: Ricardo Javier Gómez Rincón

May 20, 2019


автор: Jorge Inda Meza

May 10, 2019

Excellent introduction to Neuromarketing and inclusive of some advanced concepts, which makes it a great course for every marketing practitioner, from the novice to the advanced. Prof. Ramsoy is one of a handful masters in consumer neuroscience and it's great to see his model in context of business cases. Highly recommended!

автор: Jimena Garcia

May 08, 2019

Buen curso, los videos tutoriales son de gran ayuda para seguir la lectura de los textos recomendados.

автор: Brian ThuMncube

May 07, 2019

Awesome course.

автор: Ahmed Hesham Elazizy

May 06, 2019


автор: Heather A Stevens

Apr 24, 2019

Loved it! Can't wait to learn more. GREAT instructor.

автор: Sumeet Bhattacharjee

Apr 24, 2019

Exceptional & very insightful

автор: Ionut MIhai Chelalau

Apr 18, 2019

Quality course. Recommended, a bit is a bit creepy as well :) .