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Вернуться к Digital Analytics for Marketing Professionals: Marketing Analytics in Theory

Digital Analytics for Marketing Professionals: Marketing Analytics in Theory, University of Illinois at Urbana-Champaign

Оценки: 2,231
Рецензии: 470

Об этом курсе

Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Лучшие рецензии

автор: VB

Apr 17, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

автор: OA

Mar 01, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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Рецензии: 455

автор: vinodkumar

Dec 07, 2018

It just give the overview and basic knowledge about analytics.

автор: David Gelabert

Dec 03, 2018

Great theoretical background to Digital Marketing Analytics, especially enjoyed learning frameworks to structure data analysis to understand consumer behaviour. Highly recommended.

автор: Ahmed Mohamed Mostafa

Nov 25, 2018

good content but needs to be updated

автор: Shaun Wewege

Nov 22, 2018

The course content was excellent and I found the video to be engaging.

автор: Mehrdad khodadady

Nov 16, 2018

thanks for this useful course

автор: Priya Verma

Nov 14, 2018

The examples were old from 2018 perspective. The information shared from Less 4 till Lesson 7 is getting outdated. You may want to update the websites, tools discussed in that session.

автор: Ahmed Magdy Abd EL Meniem Mahmoud

Nov 09, 2018

good course

автор: Rajat Panghal

Nov 08, 2018

A great knowledgeable course

автор: Jonathan S

Nov 07, 2018

Course was informative but >90% of the time spent on the course was spent on the readings. Being someone who learns well from lectures I was hoping for significantly more lecture content (several hours of week) with less reading, I was a bit disappointed by the short lengths of the lecture videos.

автор: Sofia Rodrigues Carvalho

Nov 05, 2018

Super interesting! Really liked the way the course is organised and the lectures are very well explained. Thanks!