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Вернуться к Цифровая аналитика для специалистов по маркетингу: теория маркетингового анализа

Цифровая аналитика для специалистов по маркетингу: теория маркетингового анализа, Иллинойсский университет в Урбане-Шампейне

Оценки: 2,498
Рецензии: 524

Об этом курсе

Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Лучшие рецензии

автор: VB

Apr 17, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

автор: OA

Mar 01, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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Рецензии: 511

автор: Georgios Dias Theodoridis

Apr 23, 2019

Great content, can learn a lot. Thanks for the opportunity Coursera

автор: Bénédicte Meyer

Apr 23, 2019

Good but the book references are too old.

автор: Aysenur Ilkim Ertin

Apr 22, 2019

I really enjoyed and learned a lot during the course. Thank you so much

автор: Joffrey Sanchez

Apr 21, 2019

Very professional!!

автор: Alfredo Aranguren

Apr 20, 2019

Excellent, very good instructor and very clear concepts on Marketing Analytics showed in course

автор: Debbie Mai

Apr 19, 2019

I will give 4 stars for the course. The materials are quite old but for some reasons, they are still useful. On the other hand, I prefer the first professor from digital marketing instead of this one. Kevin is good but too many theory and lack of practice and example that I always lost myself during the course.

автор: Xueyan Xing

Apr 11, 2019

This course does give some info about marketing analytics, but to me the course content is not very rich, and it stretched over 4 weeks without a very balanced workload. Readings were mostly outdated or not accessible online anymore. Responses from Coursera teaching team were also quite slow. //// TL;DR: You CAN take this course, but keep in mind you don't really take a lot of knowledge with you after you are done.

автор: Alok Kaushik

Apr 10, 2019

Great course for starting out from basics!

автор: Fernando Rojas

Apr 09, 2019

Good course that teaches the core of digital marketing concepts. The E.Petersen book is very informative and is a good reference for all of us beginning in digital marketing.

автор: Sol Di Luciano

Apr 09, 2019

Excellent course!