About this course: Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Created by: University of Illinois at Urbana-Champaign
Taught by: Kevin Hartman, Head of Analytics at Google
College of Business
| Basic Info |
Course 2 of 6 in the
Digital Marketing Specialization.
|
| Commitment | 4 weeks of study, 8-10 hours/week |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Syllabus
WEEK 1
Course Overview and Digital Influence on Marketing
In this module, you will become familiar with the course, your instructor, your classmates, and the learning environment. The orientation also helps you obtain the technical skills required for the course. Then you will learn the short history of digital techn...
4 videos, 9 readings, 2 practice quizzes
Graded: Module 1 Quiz
Graded: Module 1 Peer Assessment
WEEK 2
Basics of Web Analytics
In this module, you will learn the basic concepts of marketing analytics which includes variety of marketing analytics tools and numerous types of brand problems.
4 videos, 2 readings, 2 practice quizzes
Graded: Module 2 Quiz
Graded: Module 2 Peer Assessment
WEEK 3
Basic Analytics Techniques and the Data
In this module, you will develop a deep understanding of consumers, their web interactions with brands, and different analytics tools to measure those interactions.
4 videos, 2 readings, 2 practice quizzes
Graded: Module 3 Quiz
Graded: Module 3 Peer Assessment
WEEK 4
Promise and Pitfalls of Digital Data
In this module, you will develop an in depth understanding of New Media data and become equipped to describe the overall marketing analytics process and challenges.
4 videos, 2 readings, 2 practice quizzes
Graded: Module 4 Quiz
Graded: Module 4 Peer Assessment
FAQs
How It Works
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
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Creators
University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Pricing
| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
| Receive a final grade | Not available | Available |
| Earn a shareable Course Certificate | Not available | Available |
Ratings and Reviews
The instructor has a well-structured approach to teaching. The introduction of concepts is really useful as this allows to generalize thoughts when tackling a problem.
To some degree, this course suffers from not being fresh. This does not apply to the concepts. But when recommendations are being made about tools and websites, yet the course refer to sources from around 2012 most of the time, I feel this is not necessarily the most relevant information anymore. What would be nice is a section in the course that lists fresh sources for further exploration.
Last, the exercises are fairly easy. The assignments tackle relevant questions, however, it is largely about personal preferences for or against a certain development. So, somewhat more difficult to judge another's work.
very good
Especially in comparison to the first lecture, which was excellent, this second one is only good.
Not very much content and the lecturer is - despite his unquestionable expertise - not the best lecturer
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professor is excellent, present material in an easy to understand and engaging manner