Об этом курсе: Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Автор: University of Illinois at Urbana-Champaign
Преподаватели: Kevin Hartman, Visiting Professor & Head of Analytics at Google
College of Business
| Основные сведения | Course 2 of 7 in the Цифровой маркетинг Specialization |
| Выполнение | 4 weeks of study, 8-10 hours/week |
| Язык | English |
| Как пройти курс | Чтобы пройти курс, выполните все оцениваемые задания. |
| Оценки пользователей |
Complete this course to work toward:
Специализация Цифровой маркетинг
This course is part of the 7-course Цифровой маркетинг Specialization from University of Illinois at Urbana-Champaign
Master of Business Administration (iMBA)
This course is part of the fully-online 18 courses plus three capstone projects degree program
Программа курса
НЕДЕЛЯ 1
Course Overview and Digital Influence on Marketing
In this module, you will become familiar with the course, your instructor, your classmates, and the learning environment. The orientation also helps you obtain the technical skills required for the course. Then you will learn the short history of digital technology developments in four epochs and the three-step marketing model.
4 видео, 9 материала для самостоятельного изучения, 2 тренировочных теста
- Видео: About Prof Kevin Hartman
- Reading: Syllabus
- Reading: About the Discussion Forums
- Reading: About the Rubric for Peer Assessment
- Reading: Glossary
- Reading: Brand Descriptions
- Reading: Social Media
- Reading: Getting to Know Your Classmates
- Practice Quiz: Orientation Quiz
- Reading: Module 1 Overview
- Reading: Module 1 Readings
- Видео: Lesson 1: The Day The Geeks Took Over, Part 1
- Видео: Lesson 1: The Day The Geeks Took Over, Part 2
- Practice Quiz: Lesson 1 Practice Quiz
- Discussion Prompt: Module 1 Discussion
Оцениваемый: Module 1 Quiz
Оцениваемый: Module 1 Peer Assessment
НЕДЕЛЯ 2
Basics of Web Analytics
In this module, you will learn the basic concepts of marketing analytics which includes variety of marketing analytics tools and numerous types of brand problems.
4 видео, 2 материала для самостоятельного изучения, 2 тренировочных теста
- Reading: Module 2 Overview
- Reading: Module 2 Readings
- Видео: Lesson 2: The Basics Of Web Analytics, Part 2
- Practice Quiz: Lesson 2 Practice Quiz
- Видео: Lesson 3: An Introduction To Web Analytics Tools, Part 1
- Видео: Lesson 3: An Introduction To Web Analytics Tools, Part 2
- Practice Quiz: Lesson 3 Practice Quiz
- Discussion Prompt: Module 2 Discussion
Оцениваемый: Module 2 Quiz
Оцениваемый: Module 2 Peer Assessment
НЕДЕЛЯ 3
Basic Analytics Techniques and the Data
In this module, you will develop a deep understanding of consumers, their web interactions with brands, and different analytics tools to measure those interactions.
4 видео, 2 материала для самостоятельного изучения, 2 тренировочных теста
- Reading: Module 3 Overview
- Reading: Module 3 Readings
- Видео: Lesson 4: Where It All Begins, Part 2
- Practice Quiz: Lesson 4 Practice Quiz
- Видео: Lesson 5: The Consumer–Brand Relationship, Part 1
- Видео: Lesson 5: The Consumer–Brand Relationship, Part 2
- Practice Quiz: Lesson 5 Practice Quiz
- Discussion Prompt: Module 3 Discussion
Оцениваемый: Module 3 Quiz
Оцениваемый: Module 3 Peer Assessment
НЕДЕЛЯ 4
Promise and Pitfalls of Digital Data
In this module, you will develop an in depth understanding of New Media data and become equipped to describe the overall marketing analytics process and challenges.
4 видео, 2 материала для самостоятельного изучения, 2 тренировочных теста
- Reading: Module 4 Overview
- Reading: Module 4 Readings
- Видео: Lesson 6: Data, Data, Everywhere, Part 2
- Practice Quiz: Lesson 6 Practice Quiz
- Видео: Lesson 7: New Media – New Data, New Opportunities, New Dangers, Part 1
- Видео: Lesson 7: New Media – New Data, New Opportunities, New Dangers, Part 2
- Practice Quiz: Lesson 7 Practice Quiz
- Discussion Prompt: Module 4 Discussion
Оцениваемый: Module 4 Quiz
Оцениваемый: Module 4 Peer Assessment
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Авторы
University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Стоимость
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| Earn a shareable Course Certificate | Доступен |
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