Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world.
Этот курс входит в специализацию ''Специализация Цифровой маркетинг'
Об этом курсе
Иллинойсский университет в Урбане-Шампейне
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- 5 stars66,84 %
- 4 stars24,34 %
- 3 stars6,40 %
- 2 stars1,45 %
- 1 star0,94 %
Лучшие отзывы о курсе DIGITAL MARKETING ANALYTICS IN THEORY
A very well covered course. However, it would have been great if examples and best practices were included depicting the use of various digital techniques in a bit more detail. Regards.
The pace was not the same throughout the course. It was either very condensed with a lot of theory or repetitive. It would be better if example were used and the assignments w based on specific cases
excellent course with amazing presentations/webinars... the instructor is phenomenal. The only thing is that the material is dated and should be updated with more relevant reading materials.
This course helps me to understand the basic analytical techniques used in marketing as well as influence of digital on marketing.The instructor explained in deatail and point to point.
Специализация Цифровой маркетинг: общие сведения
Master strategic marketing concepts and tools to address brand communication in a digital world.
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