About this course: This course will act as the culmination of the Specialization: International Marketing & Cross Industry Growth. The aim is to help you apply what you have learned during the 16 weeks of the 5 courses and conduct an "action learning" project that will consist of the following: 1. Situation Analysis for their chosen company or brand. 2. Marketing Mix Analysis for their chosen company or brand. 3. Cross Country Innovation Plan when expanding abroad. 4. Cross Industry Innovation Plan when sourcing ideas or expanding into another industry. All of these analyses will have templates that will be explained in the video lectures using an exemplar case, "Yuhan Kimberly." You will be required to choose a company on which these analyses will be performed. As such, the intent will be to provide you an integrated set of insights and application to a chosen managerial situation and problems at hand in the context of a specific region or country. You will be required to also choose another industry (from the ones covered in the Specialization: B2C, B2B, Healthcare, Hospitality, Entertainment, Sports) when developing your Cross Industry Innovation Plan. For example, if you work for a company in the Healthcare industry and have analyzed that company, you should then conduct a Cross Industry Innovation project using concepts from a different industry such as Entertainment.
Who is this class for: This course is primarily aimed at managers or students who want to apply concepts learned in the specialization "International Marketing & Cross Country Growth" to real-life management problems, especially when they seek to expand internationally or into new industries for innovation purposes.
Taught by: Dae Ryun Chang, Professor of Marketing
School of Business
| Basic Info |
Course 6 of 6 in the
International Marketing & Cross Industry Growth Specialization.
|
| Level | Intermediate |
| Commitment | 6 weeks of study, 1~2 hours/week |
| Language | English, Subtitles: Spanish, Chinese (Simplified) |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
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| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
| Receive a final grade | Not available | Available |
| Earn a shareable Course Certificate | Not available | Available |
Excellent Course and I highly recommended for those who want to have a professional career in Marketing. This course is open to anyone who wants to study International Marketing & Cross Industry Growth. I have a conviction the Marketing Analysis method in this course can be used by anyone to analyze Current Industries and Future Industries in any countries in the world.
very great course
and its me again
my online certificate
https://www.coursera.org/account/accomplishments/specialization/certificate/9X5VDS8QTGKG
https://www.coursera.org/account/accomplishments/specialization/9X5VDS8QTGKG
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Excelente