‘Disruption’ has become a buzz word in the business world. But what is a disruptive change-maker? In this course you will learn how to deploy disruptive strategic thinking to develop or protect your organisation’s competitive advantage. The most innovative and successful companies have all fundamentally disrupted and reshaped existing industries, or created completely new ones. But which strategies and technologies can you use to be disruptive and take the next step for your organisation? Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) you will enhance your ability to think strategically and become your organisation’s disruptive change-maker.
Этот курс входит в специализацию ''Специализация Strategising: Management for Global Competitive Advantage'
Innovation and emerging technology: Be disruptive
от партнера
Об этом курсе
Чему вы научитесь
Demonstrate an understanding of a range of disruptive technologies and their implications on organisations, industry sectors and societies
Develop strategies and approaches to manage disruptive technologies by creating new business models
Apply strategic thinking and tools to evaluate relative advantage
Приобретаемые навыки
Strategic ThinkingBusiness model innovationTechnological
Программа курса: что вы изучите
Неделя
15 ч. на завершение
Change and disruptive innovation
This week, you will explore two main questions: why do great companies fail; and what are some macro-environmental factors that cause change within the organisation?. You will investigate the innovator’s dilemma and try to find out if adoption of technologies is speeding up (or not). You will use tools to help you consider macro-economic factors and the impact that these would have on your organisation (PESTLE analysis). Additionally, you will apply tools that will help you determine if your next technology (or one from your competitor) is likely to be disruptive. Welcome to be disruptive!
9 видео ((всего 29 мин.)), 6 материалов для самостоятельного изучения, 2 тестов
9 видео
Week 1 outline1мин
Innovation sweet spot3мин
Causes and pace of change4мин
Diffusion of innovations2мин
Principles of disruptive innovation7мин
Disruptive innovations?2мин
Habit corner – sample1мин
Week 1 summary1мин
6 материала для самостоятельного изучения
Become a Global MBA degree learner1мин
Course overview1мин
Learning activities and assessment1мин
Which continent do you hail from?1мин
Preconceptions: What is disruption?1мин
About the habit corner1мин
2 практического упражнения
Recall: Change and disruptive innovation15мин
Week 1 Quiz
Неделя
25 ч. на завершение
Enablers, not drivers
In week 2 you will get ‘techie’ by exploring a number of technologies that are often seen as potentially ‘disruptive’. Additionally, you will discuss how these technologies are currently used by organisations globally. More importantly, you will explore ways to stay up-to-date with technological advances. You will also explore technologies such as Augmented Reality (AR), Virtual Reality (VR), Artificial Intelligence (AI) and the Internet of Things (IoT).
6 видео ((всего 33 мин.)), 2 тестов
6 видео
Week 2 Outline4мин
Artificial Intelligence8мин
Internet of things (IoT)8мин
Virtual and augmented reality7мин
Conditions of success1мин
Week 2 summary1мин
2 практического упражнения
Recall: Enablers, not drivers30мин
Week 2 Graded quiz
Неделя
34 ч. на завершение
Business models
This week you will focus on viability and specifically look at business models. You will begin by looking at the four (4) main elements of a business model: value proposition, resources, processes, and the profit formula. You will look at the business model journey, and how organisations move from creating a business model, through sustaining innovation, up to efficiency. You will explore the importance of developing new business models with a framework (the 4I's framework) to help you come up with these new business models. Finally, you will look at business model patterns, as recombining, adapting, and refining business model patterns is an efficient way to do business model innovation.
6 видео ((всего 28 мин.)), 1 материал для самостоятельного изучения, 2 тестов
6 видео
Week 3 Outline1мин
Introduction to business models4мин
Business model journey6мин
Business model generation (innovation)7мин
Typical technology-enabled business models6мин
Week 3 summary1мин
1 материал для самостоятельного изучения
Pre-lecture task: Defining business models5мин
1 практическое упражнение
Recall: Business models5мин
Неделя
45 ч. на завершение
Disruption and Digital Platforms
This week you will learn about platforms, what they are, how they’re different from other business models, the different types of platforms, and how to create successful platforms. You will also learn how to decide if you should create your own platform.
6 видео ((всего 24 мин.)), 1 материал для самостоятельного изучения, 2 тестов
6 видео
Week 4 outline2мин
Introduction to platforms5мин
Platform classification4мин
Attractive platforms6мин
Establishing successful platforms3мин
Week 4 summary57
1 материал для самостоятельного изучения
Become a Global MBA learner10мин
2 практического упражнения
Recall: Disruption and digital platforms15мин
Week 4 quiz
Преподаватели
Dr Mauricio Marrone
Senior Lecturer of Information Systems, Department of Accounting and Corporate GovernanceMacquarie University
Сделайте шаг навстречу диплому магистра.
курс входит в онлайн-программу ''Global Master of Business Administration (Global MBA)' от партнера Университет Маккуори.
Если вы переходите на полную программу, курсы засчитываются при получении диплома.
О Университет Маккуори
Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society.
О специализации ''Strategising: Management for Global Competitive Advantage'
Leaders must have the ability to develop and deploy effective strategies. This specialisation will prepare you to be the strategic change-maker capable of enabling your organisation to compete into the future. You will learn: how to think strategically to make your organisation more competitive (Be Competitive); how crucial it now is for supply chains to effectively meet customer demands (Be Global); how to leverage technology and innovation to disrupt and reshape your organisation (Be Disruptive); and how to make a positive contribution to the world while effectively maintaining the bottom line (Be Sustainable).
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