If I asked you to name the company you admire the most for its innovation. Which comes to mind? Would it be Apple or Google, maybe Amazon? There are lots of great examples. But one that I bet you're not considering is Nokia. With their market-leading mobile phones or Xerox and their photocopier technology. I bet you're not thinking of Kodak either. Despite their massive innovations, they introduced in film and camera technology. In fact, at its peak, Kodak dominated the film and camera market, accounting for 90 percent of all film sales and 85 percent of all cameras sales in the United States. If we compare that to the social media industry, Kodak had a bigger market share than Facebook, Twitter, and Instagram combined. Why do we no longer think of Nokia, Xerox or Kodak as being innovative? Why do some of the world's most innovative companies like Kodak fail? In this course, we seek to answer these questions. We discover what the strategies, business models, and technologies are that lie behind disruption. We find out how you can deploy, disrupt the strategic thinking to reshape your own company and industry. Hi. My name is Moricio Marrone, and I am a senior lecturer at Macquarie University. Welcome to be disrupted. This course is all about not becoming the next Kodak. It's about how to avoid becoming the next forgotten casualty of disruption. We're going to look at some things that I find fascinating, like what it means to be disruptive. As we examine the main components of innovation in depth. We explore a number of technologies including artificial intelligence, Blockchain, and Internet of things. We look at how businesses are using these technologies. We will discuss business models and dive deep into platforms such as Uber, Airbnb, and eBay. We provide you with frameworks to judge how disruptive and innovation is likely to be. Where to innovate and even present you with two frameworks on how to be disruptive. Finally, we look at how to protect yourself from disruptive innovation. I look forward to exploring these topics with you, and I hope that you find them as fascinating as I do.