Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. We will explore strategies to identify, grow, and maintain an online audience to help achieve your marketing goals.
Этот курс входит в специализацию ''Специализация E-Marketing'
от партнера


Об этом курсе
No prior experience is required, however some familiarity with basic marketing concepts is helpful.
Будет ли вашей компании выгодно обучить сотрудников востребованным навыкам?
Попробуйте Coursera для бизнесаЧему вы научитесь
Develop an audience persona based on a target audience.
Identify strategies to define, attract, and engage your audience online.
Compare social networks and develop a social media strategy designed to meet your marketing goals and objectives.
Приобретаемые навыки
- Marketing
- Brand Management
- Experience Design
- Social Media
- E-Commerce
No prior experience is required, however some familiarity with basic marketing concepts is helpful.
Будет ли вашей компании выгодно обучить сотрудников востребованным навыкам?
Попробуйте Coursera для бизнесаот партнера
Программа курса: что вы изучите
Introduction to Digital Marketing
Identifying & Defining Your Audience
Attracting & Building Your Audience
Maintaining & Engaging Your Audience
Рецензии
- 5 stars79,89 %
- 4 stars12,56 %
- 3 stars5,52 %
- 2 stars0,50 %
- 1 star1,50 %
Лучшие отзывы о курсе IDENTIFYING, ATTRACTING, AND GROWING YOUR DIGITAL AUDIENCE
This course teach exactly as title imply. Strongly recommended
It was really great course, but the resources was a little bet few. if you increase the resources by video and reading sections will be great.
Well structured concepts ready to be taken into action.
It is a perfect course and will gave me an opportunity to understand more in Digital marketing. This will be added in my CV for sure.
Специализация E-Marketing: общие сведения

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