Voice of the Customer (VOC)

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From the course by Иллинойсский университет в Урбане-Шампейне
Customer Insights: New Product Development Orientation
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Иллинойсский университет в Урбане-Шампейне
1 rating
From the lesson
MODULE 3: Identifying the Voice of Your Customer
This module will provide a conceptual overview of the voice of the customer method for identifying customer needs and expectations for a product or service. This module emphasizes the use of active and passive methods of observing customer behaviors.

Meet the Instructors

  • William Qualls
    William Qualls
    Professor Emeritus of Marketing
    Business Administration, Gies College of Business