Identifying Customer Needs through Lead Users

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From the course by University of Illinois at Urbana-Champaign
Customer Insights: New Product Development Orientation
3 оценки
University of Illinois at Urbana-Champaign
3 оценки
From the lesson
MODULE 3: Identifying the Voice of Your Customer
This module will provide a conceptual overview of the voice of the customer method for identifying customer needs and expectations for a product or service. This module emphasizes the use of active and passive methods of observing customer behaviors.

Meet the Instructors

  • William Qualls
    William Qualls
    Professor Emeritus of Marketing
    Business Administration, Gies College of Business

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