Об этом курсе: In this course you will learn how to create models for decision making. We will start with cluster analysis, a technique for data reduction that is very useful in market segmentation. You will then learn the basics of Monte Carlo simulation that will help you model the uncertainty that is prevalent in many business decisions. A key element of decision making is to identify the best course of action. Since businesses problems often have too many alternative solutions, you will learn how optimization can help you identify the best option. What is really exciting about this course is that you won’t need to know a computer language or advanced statistics to learn about these predictive and prescriptive analytic models. The Analytic Solver Platform and basic knowledge of Excel is all you’ll need. Learners participating in assignments will be able to get free access to the Analytic Solver Platform.
Автор: University of Colorado Boulder
Преподаватели: Manuel Laguna, Professor
Leeds School of Business
| Основные сведения | Курс 3 из 5 — Advanced Business Analytics Specialization |
| Выполнение | 4 weeks of study, 3-4 hours per week |
| Язык | English, Субтитры: Korean |
| Как пройти курс | Чтобы пройти курс, выполните все оцениваемые задания. |
| Оценки пользователей |
Программа курса
НЕДЕЛЯ 1
Data Exploration and Reduction — Cluster Analysis
7 видео, 1 материал для самостоятельного изучения
- Видео: 0. What is Cluster Analysis
- Видео: 1. Data Reduction and Unsupervised Learning
- Видео: 2. Preparing Data and Measuring Dissimilarities
- Видео: 3. Hierarchical and k-Means Clustering
- Видео: 4. Cluster Analysis with Excel
- Видео: 5. Cluster Analysis with XLMiner
- Reading: Register for Analytic Solver Platform for Education (ASPE)
- Discussion Prompt: Week 1 Discussion: Cluster Analysis in Nilsen Analytics Tools
Оцениваемый: Week 1 Quiz
Оцениваемый: Week 1 Application Assignment - Clustering
НЕДЕЛЯ 2
Dealing with Uncertainty and Analyzing Risk
7 видео
- Видео: 1. Adding Uncertainty to a Spreadsheet Model
- Видео: 2. Defining Output Variables and Analyzing the Results
- Видео: 3. Using Historical Data to Model Uncertainty
- Видео: 4. Models with Correlated Uncertain Variables
- Видео: 5. Creating and Interpreting Charts
- Видео: 6. Using Average Values versus Simulation
- Discussion Prompt: Week 2 Discussion: How Betterment Holdings Inc. Used Monte Carlo Simulation
Оцениваемый: Week 2 Quiz
Оцениваемый: Week 2 Application Assignment - Monte Carlo Simulation
НЕДЕЛЯ 3
Identifying the Best Options — Optimization
At the end of this module students should be able to: 1. Develop a spreadsheet model for an optimization problem 2. Use Excel to solve optimization models 3. Interpret solutions and conduct what-if analysis
7 видео
- Видео: 1. Formulating an Optimization Problem
- Видео: 2. Developing a Spreadsheet Model
- Видео: 3. Adding Optimization to a Spreadsheet Model
- Видео: 4. What-if Analysis and the Sensitivity Report
- Видео: 5. Evaluating Scenarios and Visualizing Results to Gain Practical Insights
- Видео: 6. Digital Marketing Application of Optimization
- Discussion Prompt: Week 3 Discussion: How Amazon Uses Optimization for Its Supply Chain
Оцениваемый: Week 3 Quiz
Оцениваемый: Week 3 Application Assignment - Linear Optimization
НЕДЕЛЯ 4
Decision Analytics
At the end of this module students should be able to: 1. Given a business situation, apply an appropriate technique to identify the best solution alternatives 2. Formulate and solve models for business problems that requires yes/no decisions and logical constraints 3. Create models that mix techniques and tools such as simulation and optimizationAnalyze and interpret results to make informed decisions
6 видео
- Видео: 1. Business Problems with Yes/No Decisions
- Видео: 2. Formulation and Solution of Binary Optimization Problems
- Видео: 3. Metaheuristic Optimization
- Видео: 4. Chance Constraints and Value At Risk
- Видео: 5. Simulation Optimization
- Discussion Prompt: Week 4 Discussion: How Uber Optimized Its Dispatch System
Оцениваемый: Week 4 Quiz
Оцениваемый: Week 4 Application Assignment - Simulation Optimization
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Авторы
University of Colorado Boulder
CU-Boulder is a dynamic community of scholars and learners on one of the most spectacular college campuses in the country. As one of 34 U.S. public institutions in the prestigious Association of American Universities (AAU), we have a proud tradition of academic excellence, with five Nobel laureates and more than 50 members of prestigious academic academies.
Стоимость
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Рейтинги и отзывы
Very interesting, covered a lot of information very thoroughly for a 4-week course. Well-explained.
Great Teacher, Great Course. Love it
This course provides a brilliant overview of Business Analytics problems. Bit more details about the underlying mathematical techniques used would be helpful.
Coursera делает лучшее в мире образование доступным каждому, предлагая онлайн-курсы от ведущих университетов и организаций.
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Very