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Вернуться к Branding and Customer Experience

Отзывы учащихся о курсе Branding and Customer Experience от партнера Международная бизнес-школа IE

Оценки: 314
Рецензии: 80

О курсе

Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in the context of Customer Experience. In this course, we will use a framework - adapted from Customer Journey Mapping - for focusing and organizing students' thinking about the operational implications of their branding projects. Through the framework, we will derive an operational language for aligning activities and measuring impacts across multiple departments and the customer touch points they manage....

Лучшие рецензии

16 февр. 2019 г.

El curso está muy bien estructurado, además los vídeos explicativos y los artículos que contiene son muy útiles y ayudan a comprender el contenido del curso de manera sencilla y amena.

24 мая 2020 г.

I am so glad I did this course! The information is 100% useful for my daily marketing activities. Michael Thompson is an excellent professor. The videos are concise and effective.

Фильтр по:

51–75 из 79 отзывов о курсе Branding and Customer Experience

автор: Nabila S H M A D ( D - ) S

13 июля 2021 г.

very useful

автор: Valeria A C

9 авг. 2021 г.


автор: oseni d o

6 мар. 2019 г.


автор: Juli Z

26 мая 2021 г.


автор: María d C P

3 июля 2021 г.


автор: Kaustubh G

19 июня 2021 г.


автор: Andrea D

21 мая 2020 г.

The lecturer is really good and I highly recommend the course to everyone who wants to learn about Customer Experience. As someone who has been in CXM role for the past 2 years, the course was not advanced enough. I still learned how to improve things I knew and put some ideas into better perspective. Capstone project was a bit basic for me and I would have liked to have more challenging assignment at the end of the course.

автор: Nicoletta N

26 июня 2020 г.

The video are short but absolutely compelling to understand the topics. What's missing is concrete examples of how to apply so much theory successfully.

Missing there is also the feedback of the experts on how the students managed the assignments, which would be of great insight as it would be to have direct access to an expert for personal feedback.

Obviously in return of a fee.

автор: Majed A H

11 июля 2021 г.

This was an exceptional course! I l like how to course brought actual experts in the field to share their real experiences. I was hoping that the course touch base more into how the brand promise & value should be reflected on the journey and gave real examples just to connect the dots clearly. Thanks a lot!

автор: GORON N

23 авг. 2019 г.

Very insightful and very interesting to follow thanks to the video and lectures.

Thank you so much for this pleasant format provided by great professors.

автор: Gerardo S

21 сент. 2020 г.

Me pareció excelente el curso y muy bien explicados los temas, pero si podrían dar un poco más apoyo en las tareas sería mejor, como algunos ejemplos

автор: Giulio M

13 мая 2020 г.

Interesting, well done in general. I liked more the first chapter and in particular the project. Anyway, to sum up it's a good course.

автор: Olatoye K

9 мая 2020 г.

I had hard times listen to your guest speakers . Their communication was not too good especially the branding guy

автор: Jesus C T

27 апр. 2021 г.

Great course. Really matching the brifge between Brand and Customer experience teamswithin an organization.

автор: Tanu g

19 мая 2020 г.

A reall insightful course. Topics covered in the course were very different from those taught in class.

автор: Sibbir R

25 апр. 2020 г.

I believe the course gets a bit tedious in the initial weeks.

автор: Victoria

21 апр. 2020 г.

Thank you, the course is very interesting and relevant!

автор: Federica M

15 мая 2020 г.

Good teacher and very clear courses! Recommended

автор: SAYANNA D

28 апр. 2020 г.

i found it very useful. thank u :)

автор: Md. M H

11 сент. 2019 г.

Great course !

автор: Mohammad

26 сент. 2021 г.


автор: Laura G

10 июля 2021 г.

I enjoyed some parts of the course while others were a bit a repetition of things I have done in the past (and so I have found them quite boring). The guest interviews were great and the readings were interesting. Some of the videos were too short and fragmented making following the discussion a bit difficult. The assignments were a great way to practice the content covered during class.

автор: Shweta D

9 авг. 2020 г.

It was ok because all the videos were recorded.

No live thing at all.

I just want to suggest that please come with live online programs also.

Thanks, Coursera for helping me.


автор: Campanale S

16 мая 2020 г.

Interesting course, but I would have preferred more and more complicated assignments.


23 дек. 2020 г.

No lo quiero tomar porque es en Inglés, soolo quiero cursos en espanol