Об этом курсе
2.3
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In this comprehensive overview of annual giving programs, you’ll gain an introduction to the basic terminology and concepts of annual giving as well as the various solicitation channels and donor types. Learn how to write a direct mail appeal, craft an impactful email appeal, and develop a script for phone solicitation. You’ll learn how to build a leadership annual giving portfolio and maximize the impact of memberships and events in annual campaigns. You’ll complete the course with the knowledge and skills to build and implement a multi-channel solicitation strategy that achieves the goals of an annual campaign....
Globe

Только онлайн-курсы

Начните сейчас и учитесь по собственному графику.
Calendar

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.
Beginner Level

Начальный уровень

Clock

Предполагаемая нагрузка: 4 weeks of study, 2-5 hours/week

Прибл. 12 ч. на завершение
Comment Dots

English

Субтитры: English
Globe

Только онлайн-курсы

Начните сейчас и учитесь по собственному графику.
Calendar

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.
Beginner Level

Начальный уровень

Clock

Предполагаемая нагрузка: 4 weeks of study, 2-5 hours/week

Прибл. 12 ч. на завершение
Comment Dots

English

Субтитры: English

Программа курса: что вы изучите

1

Раздел
Clock
4 ч. на завершение

The Science and Practice of Annual Giving

In this module, you will be able to define and describe common annual giving terminology. You will be able to identify the channels for annual giving and define your audience and build strategies based on data. You will be able to examine and analyze the fundamentals of successful direct mail and email programs and write impactful solicitations. You will be able to identify the fundamentals of telephone outreach and solicitation and develop scripts and ask ladders. You will be able to examine pledge fulfillment strategies and how to use them....
Reading
8 видео (всего 65 мин.), 5 материалов для самостоятельного изучения, 2 тестов
Video8 видео
Introduction to the Science and Practice of Annual Giving2мин
The Science of Annual Giving (Part 1)6мин
The Science of Annual Giving (Part 2)11мин
Direct Mail for Annual Giving (Part 1)9мин
Direct Mail for Annual Giving (Part 2)11мин
Using Telemarketing Overview (Part 1)10мин
Using Telemarketing Overview (Part 2)8мин
Reading5 материала для самостоятельного изучения
A Note From UC Davis10мин
About the Final Project2мин
Welcome to Peer Reviews!3мин
Suggested Activity: Prospective Donor Data Analysis / Ask Array Combinationмин
Suggested Activity: Solicitation Script30мин
Quiz1 практическое упражнение
Module 1 Quiz20мин

2

Раздел
Clock
3 ч. на завершение

Leadership Annual Giving

In this module, you will be able to develop a portfolio of annual giving donors. You'll be able to discuss ideas and best practices for securing a face-to-face donor visit. You will be able to demonstrate how to successfully qualify and solicit a high-value annual donor. You will be able to apply strategies to build relationships with donors to help them achieve their philanthropic goals....
Reading
5 видео (всего 48 мин.), 2 тестов
Video5 видео
Building a Portfolio (Part 1)11мин
Building a Portfolio (Part 2)10мин
Securing a Donor Visit10мин
Working with High-Value Donors12мин
Quiz1 практическое упражнение
Module 2 Quiz20мин

3

Раздел
Clock
3 ч. на завершение

Memberships and Events

In this module, you will be able to compare the fundraising techniques of dues-based membership organizations. You will be able to examine the keys to successful fundraising events, and you will be able to create a plan to engage members and donors throughout the year....
Reading
5 видео (всего 35 мин.), 1 материал для самостоятельного изучения, 2 тестов
Video5 видео
Memberships (Part 1)6мин
Memberships (Part 2)7мин
Events (Part 1)9мин
Events (Part 2)10мин
Reading1 материал для самостоятельного изучения
Assessment Overview10мин
Quiz1 практическое упражнение
Module 3 Quiz20мин

4

Раздел
Clock
5 ч. на завершение

Bringing it All Together - The Multi-Channel Approach

In this module, you will be able to examine the fundamentals of a multi-channel approach to fundraising. You will be able to develop a multi-channel strategy and you will be able to consider the feedback you have received throughout the course and put together a final portfolio piece....
Reading
5 видео (всего 28 мин.), 3 материалов для самостоятельного изучения, 2 тестов
Video5 видео
Approaches and Trends in Multi-channel Fundraising10мин
Multi-Channel Fundraising in Action (Part 1)7мин
Multi-Channel Fundraising in Action (Part 2)6мин
Annual Campaigns: Building a Base of Support Course Summary2мин
Reading3 материала для самостоятельного изучения
Assessment Overview10мин
Multi-Channel Marketing30мин
Suggested Activity: Solicitation Calendar15мин
Quiz1 практическое упражнение
Module 4 Quiz20мин

Преподаватель

Michelle Poesy

Senior Director
Annual and Special Gifts

О University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

О специализации ''Fundraising and Development'

Charitable giving is rebounding as the economy improves. Yet there is a shortage of qualified fundraising professionals to help organizations connect their needs with potential donors. Through four courses, you will gain the knowledge and skills to begin or advance your career in the high demand field of fundraising and development. This Specialization is designed to meet the rising demand for trained fundraising professionals....
Fundraising and Development

Часто задаваемые вопросы

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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