Этот курс входит в специализацию ''Специализация Effective Communication: Writing, Design, and Presentation'
Business Writing
от партнера
Специализация Effective Communication: Writing, Design, and PresentationUniversity of Colorado Boulder
Об этом курсе
4.7
Оценки: 698
Writing well is one of the most important skills you can learn for success in the business world. Knowing how to write well allows you to deliver your ideas with the power they deserve. Good writing also conveys a sense of your professional excellence to the world around you. In this course, you'll master the simple, effective skills that drive all successful business writing. You'll create impactful documents that not only showcase your ideas, but showcase your own professionalism to your audience.
The principles you learn in this course enable you to become a great business writer. They also provide the foundation for moving into Graphic Design and Successful Presentation, so that you can unleash your best professional self whenever--and however--you present your ideas in the workplace.
Приобретаемые навыки
GrammarCommunicationBusiness WritingWriting
Программа курса: что вы изучите
1
Раздел
Building Great Business Writing
The first lesson in this module introduces the Effective Communication specialization, the capstone project, and the Business Writing course. You'll meet the writing instructor, Dr. Quentin McAndrew, and her counterparts Dave Underwood and Professor William Kuskin, who teach Graphic Design and Successful Presentation. Dave and William join Quentin to offer insights into how writing, design, and presentation relate to a process of continuous personal branding that we call Effective Communication. In this module, you'll discover the simple principles that inform all great business writing and that serve as the foundation of this course. These lessons set the stage for the deeper exploration and specific techniques that follow, not just in Business Writing, but in Graphic Design and Successful Presentation as well. Let's get started!
13 видео (всего 49 мин.), 3 материалов для самостоятельного изучения, 4 тестов
13 видео
What's So Great About the Capstone?3мин
What is Good Writing?2мин
Be the Windowpane3мин
Waste No Time2мин
Don't Sound Smart; Be Smart4мин
Own Your Ideas3мин
Everyone Needs an Editor; or, the Story of My Failure5мин
Who are you?3мин
Appearance Matters3мин
Looking Your Best4мин
Dave Gives Pointers: Type is the Message5мин
Success!2мин
3 материала для самостоятельного изучения
A Few Important Points About This Course5мин
Why Johnny Can't Write and Employers Are Mad10мин
You Can Never Be a Worse Writer Than I Was10мин
4 практического упражнения
Simplifying Sentences6мин
Edit out the Wishy-Washy6мин
Improve Memos with Design Elements4мин
Writing Principles and Design20мин
2
Раздел
The Formula for Writing Success
Did you know that the most important element of good writing isn't good writing? It's good organization. If you haven't organized your documents for maximum effectiveness, you've wasted an opportunity to present your ideas--and yourself--with power. This module teaches you the universal organizational formula that allows you to optimize your business writing. You'll understand how the principles you learned in Module One build to this formula, and you'll see how a scaffold gets created and applied to a real business document. By the end of this module, you'll be able to wield your organizational knowledge in service of your ideas and personal brand, and you'll have built the foundation that allows you to generate powerful sentences in Module Three.
9 видео (всего 40 мин.), 2 материалов для самостоятельного изучения, 4 тестов
9 видео
Organize or Die2мин
Great Writers Are Great Revisers2мин
The Organizational Scaffold You Need for Everything4мин
Quentin, William, and Dave Brainstorm the Memo4мин
Bonus Video: The Basics of Greatness6мин
A Blank Page: Facing the Void6мин
Say it: The Body Paragraphs6мин
Building Out the Scaffold4мин
The Conclusion Concludes1мин
2 материала для самостоятельного изучения
Have No Fear of English as a Second Language10мин
New York Times: "What Corporate America Can't Build: A Sentence"5мин
4 практического упражнения
The Elements of the Scaffold6мин
Compare Openings6мин
Starting with the Most Important Point6мин
Practicing the Scaffold15мин
3
Раздел
Crafting Powerful Writing
In the first lesson of Module Three, we'll apply our writing principles and our scaffold to creating an actual memo. You'll see, step-by-step, how the scaffold guides the writing process to make it easier to create a forceful business document. You'll understand how to apply the scaffold to guide sentence and paragraph creation, and you'll have a chance to test and reinforce your new skills. The second lesson covers common grammatical errors that sap many writers' professional brands. Short videos explain each error, why each hurts your clarity, and how to correct your writing--even if you don't remember the grammar rule. You'll understand why these changes are important to your goal of Effective Communication and why it's important to eliminate these common missteps from your own writing.
15 видео (всего 51 мин.), 14 тестов
15 видео
It's Go Time!2мин
The First Paragraph Roadmap5мин
Signposting with Topic Sentences4мин
William on Voicing Writing: How Does it Sound?2мин
Writing a Paragraph4мин
Revising a Paragraph4мин
The Conclusion Concludes (Reprise)1мин
Does Good Grammar Matter?2мин
Grammar Blast: I vs. Me3мин
Grammar Blast: Mangled Modifiers5мин
Grammar Blast: Serial or Oxford Comma2мин
Grammar Blast: Pronoun Problems3мин
Grammar Blast: Apostrophe Abuse3мин
Grammar Blast: Your, You're, Their, They're, There2мин
Grammar Blast: That vs. Which2мин
12 практического упражнения
What Goes in the First Paragraph?6мин
Writing Strong Topic Sentences6мин
Critique These Conclusions6мин
I vs. Me6мин
Fix These Modifiers6мин
Serial Comma Practice6мин
Pronoun Placement6мин
Apostrophe Practice6мин
Your vs. You're, There vs. Their vs. They're: Test Your Skill!6мин
That vs. Which6мин
Rubric Training Quiz20мин
Rubric Training Quiz20мин
4
Раздел
Activate Your Voice!
So, you've started to write a document . . . Module Four takes you beyond the scaffold and good grammar to provide you with specific tips that will elevate your language, infuse your writing with clarity, and amp up your ability to communicate your ideas effectively. Every lesson in this module is based on the principles you learned in Module One, and they form a checklist of techniques that you can apply to any business document to insure your ideas shine on the page. Short videos on emails and longer documents give you simple techniques for applying the lessons of this course to a broad range of your work.
15 видео (всего 50 мин.), 1 материал для самостоятельного изучения, 8 тестов
15 видео
Check Your Scaffold1мин
Keep It Simple4мин
Brevity is the Soul of Wit5мин
Dave on How Logo Design Reflects Brevity and Clarity5мин
Always be Specific; Avoid Generalities and Jargon5мин
The Power of Active Voice5мин
Limit Crutch Verbs2мин
Cut Prepositional Phrases2мин
Don't Repeat Words1мин
Always Proofreadмин
A Word on Email3мин
Long Documents, in Brief2мин
In Conclusion4мин
Time to Design: Dave Takes the Memo1мин
1 материала для самостоятельного изучения
Credits3мин
8 практического упражнения
Simplify Sentences6мин
Edit Out Generalities and Jargon6мин
Identify Passive Voice6мин
Change from Passive to Active6мин
Remove "to be" and "to have"6мин
Edit out Prepositional Phrases6мин
Finding Repeated Words6мин
Final Editing Quiz25мин
4.7
67%
83%
Лучшие рецензии
автор: YS•Jun 12th 2017
It was an exceptional course with lots to take away from. It taught basic building blocks of business writing and then built upon it which provided a great way to self learn the content of the course.
автор: JS•Jan 10th 2018
Even if English is your first language, this course was a great refresher of how to apply writing skills to email and business documents. I would recommend to anyone looking to sharpen their skills.
Преподавателя
Dr. Quentin McAndrew
InstructorDepartment of English, University of Colorado Boulder
О University of Colorado Boulder
CU-Boulder is a dynamic community of scholars and learners on one of the most spectacular college campuses in the country. As one of 34 U.S. public institutions in the prestigious Association of American Universities (AAU), we have a proud tradition of academic excellence, with five Nobel laureates and more than 50 members of prestigious academic academies.
О специализации ''Effective Communication: Writing, Design, and Presentation'
The Effective Communication Specialization takes you on a journey of self realization. You’ll learn that excellence in communication involves the ability to express who you are—your best self—in everything you touch. By taking the individual courses, Business Writing, Graphic Design, and Successful Presentation, you’ll hone your written, visual, and verbal business presentation skills. You'll learn to write well-organized, clear business documents that showcase your ideas; to design elegant presentation slides, reports, documents, and other visual products; and to present and speak with confidence and power. In the final Capstone Project, you will develop a portfolio of work—including a memo, a slide deck, and a presentation—to showcase your communication skills and represent your personal brand.
Часто задаваемые вопросы
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
Is financial aid available?
What kind of software will I need to complete this course?
A word processing program, like Microsoft Word, will be helpful for completing this course.
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