Об этом курсе
4.7
Оценки: 749
Рецензии: 246
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100% онлайн

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Начальный уровень

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Часов на завершение

Прибл. 13 часа на выполнение

Предполагаемая нагрузка: 4 weeks of study, 1-3 hours/week...
Доступные языки

Английский

Субтитры: Английский, Арабский

Приобретаемые навыки

GrammarCommunicationBusiness WritingWriting
100% онлайн

100% онлайн

Начните сейчас и учитесь по собственному графику.
Гибкие сроки

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.
Начальный уровень

Начальный уровень

Часов на завершение

Прибл. 13 часа на выполнение

Предполагаемая нагрузка: 4 weeks of study, 1-3 hours/week...
Доступные языки

Английский

Субтитры: Английский, Арабский

Программа курса: что вы изучите

Неделя
1
Часов на завершение
2 ч. на завершение

Building Great Business Writing

The first lesson in this module introduces the Effective Communication specialization, the capstone project, and the Business Writing course. You'll meet the writing instructor, Dr. Quentin McAndrew, and her counterparts Dave Underwood and Professor William Kuskin, who teach Graphic Design and Successful Presentation. Dave and William join Quentin to offer insights into how writing, design, and presentation relate to a process of continuous personal branding that we call Effective Communication. In this module, you'll discover the simple principles that inform all great business writing and that serve as the foundation of this course. These lessons set the stage for the deeper exploration and specific techniques that follow, not just in Business Writing, but in Graphic Design and Successful Presentation as well. Let's get started! ...
Reading
13 videos (Total 49 min), 3 материалов для самостоятельного изучения, 4 тестов
Video13 видео
What's So Great About the Capstone?3мин
What is Good Writing?2мин
Be the Windowpane3мин
Waste No Time2мин
Don't Sound Smart; Be Smart4мин
Own Your Ideas3мин
Everyone Needs an Editor; or, the Story of My Failure5мин
Who are you?3мин
Appearance Matters3мин
Looking Your Best4мин
Dave Gives Pointers: Type is the Message5мин
Success!2мин
Reading3 материала для самостоятельного изучения
A Few Important Points About This Course5мин
Why Johnny Can't Write and Employers Are Mad10мин
You Can Never Be a Worse Writer Than I Was10мин
Quiz4 практического упражнения
Simplifying Sentences6мин
Edit out the Wishy-Washy6мин
Improve Memos with Design Elements4мин
Writing Principles and Design20мин
Неделя
2
Часов на завершение
2 ч. на завершение

The Formula for Writing Success

Did you know that the most important element of good writing isn't good writing? It's good organization. If you haven't organized your documents for maximum effectiveness, you've wasted an opportunity to present your ideas--and yourself--with power. This module teaches you the universal organizational formula that allows you to optimize your business writing. You'll understand how the principles you learned in Module One build to this formula, and you'll see how a scaffold gets created and applied to a real business document. By the end of this module, you'll be able to wield your organizational knowledge in service of your ideas and personal brand, and you'll have built the foundation that allows you to generate powerful sentences in Module Three....
Reading
9 videos (Total 40 min), 2 материалов для самостоятельного изучения, 4 тестов
Video9 видео
Great Writers Are Great Revisers2мин
The Organizational Scaffold You Need for Everything4мин
Quentin, William, and Dave Brainstorm the Memo4мин
Bonus Video: The Basics of Greatness6мин
A Blank Page: Facing the Void6мин
Say it: The Body Paragraphs6мин
Building Out the Scaffold4мин
The Conclusion Concludes1мин
Reading2 материала для самостоятельного изучения
Have No Fear of English as a Second Language10мин
New York Times: "What Corporate America Can't Build: A Sentence"5мин
Quiz4 практического упражнения
The Elements of the Scaffold6мин
Compare Openings6мин
Starting with the Most Important Point6мин
Practicing the Scaffold15мин
Неделя
3
Часов на завершение
7 ч. на завершение

Crafting Powerful Writing

In the first lesson of Module Three, we'll apply our writing principles and our scaffold to creating an actual memo. You'll see, step-by-step, how the scaffold guides the writing process to make it easier to create a forceful business document. You'll understand how to apply the scaffold to guide sentence and paragraph creation, and you'll have a chance to test and reinforce your new skills. The second lesson covers common grammatical errors that sap many writers' professional brands. Short videos explain each error, why each hurts your clarity, and how to correct your writing--even if you don't remember the grammar rule. You'll understand why these changes are important to your goal of Effective Communication and why it's important to eliminate these common missteps from your own writing....
Reading
15 videos (Total 51 min), 14 тестов
Video15 видео
The First Paragraph Roadmap5мин
Signposting with Topic Sentences4мин
William on Voicing Writing: How Does it Sound?2мин
Writing a Paragraph4мин
Revising a Paragraph4мин
The Conclusion Concludes (Reprise)1мин
Does Good Grammar Matter?2мин
Grammar Blast: I vs. Me3мин
Grammar Blast: Mangled Modifiers5мин
Grammar Blast: Serial or Oxford Comma2мин
Grammar Blast: Pronoun Problems3мин
Grammar Blast: Apostrophe Abuse3мин
Grammar Blast: Your, You're, Their, They're, There2мин
Grammar Blast: That vs. Which2мин
Quiz12 практического упражнения
What Goes in the First Paragraph?6мин
Writing Strong Topic Sentences6мин
Critique These Conclusions6мин
I vs. Me6мин
Fix These Modifiers6мин
Serial Comma Practice6мин
Pronoun Placement6мин
Apostrophe Practice6мин
Your vs. You're, There vs. Their vs. They're: Test Your Skill!6мин
That vs. Which6мин
Rubric Training Quiz20мин
Rubric Training Quiz20мин
Неделя
4
Часов на завершение
3 ч. на завершение

Activate Your Voice!

So, you've started to write a document . . . Module Four takes you beyond the scaffold and good grammar to provide you with specific tips that will elevate your language, infuse your writing with clarity, and amp up your ability to communicate your ideas effectively. Every lesson in this module is based on the principles you learned in Module One, and they form a checklist of techniques that you can apply to any business document to insure your ideas shine on the page. Short videos on emails and longer documents give you simple techniques for applying the lessons of this course to a broad range of your work....
Reading
15 videos (Total 50 min), 1 материал для самостоятельного изучения, 8 тестов
Video15 видео
Check Your Scaffold1мин
Keep It Simple4мин
Brevity is the Soul of Wit5мин
Dave on How Logo Design Reflects Brevity and Clarity5мин
Always be Specific; Avoid Generalities and Jargon5мин
The Power of Active Voice5мин
Limit Crutch Verbs2мин
Cut Prepositional Phrases2мин
Don't Repeat Words1мин
Always Proofreadмин
A Word on Email3мин
Long Documents, in Brief2мин
In Conclusion4мин
Time to Design: Dave Takes the Memo1мин
Reading1 материал для самостоятельного изучения
Credits3мин
Quiz8 практического упражнения
Simplify Sentences6мин
Edit Out Generalities and Jargon6мин
Identify Passive Voice6мин
Change from Passive to Active6мин
Remove "to be" and "to have"6мин
Edit out Prepositional Phrases6мин
Finding Repeated Words6мин
Final Editing Quiz25мин
4.7
Рецензии: 246Chevron Right
Формирование карьерного пути

67%

начал новую карьеру, пройдя эти курсы
Карьерные преимущества

83%

получил значимые преимущества в карьере благодаря этому курсу

Лучшие рецензии

автор: YSJun 12th 2017

It was an exceptional course with lots to take away from. It taught basic building blocks of business writing and then built upon it which provided a great way to self learn the content of the course.

автор: JSJan 10th 2018

Even if English is your first language, this course was a great refresher of how to apply writing skills to email and business documents. I would recommend to anyone looking to sharpen their skills.

Преподаватель

Avatar

Dr. Quentin McAndrew

Instructor
Department of English, University of Colorado Boulder

О University of Colorado Boulder

CU-Boulder is a dynamic community of scholars and learners on one of the most spectacular college campuses in the country. As one of 34 U.S. public institutions in the prestigious Association of American Universities (AAU), we have a proud tradition of academic excellence, with five Nobel laureates and more than 50 members of prestigious academic academies....

О специализации ''Effective Communication: Writing, Design, and Presentation'

Over seventy companies and tens of thousands of students worldwide have used Effective Communication to deliver ideas powerfully in the workplace. By taking Business Writing, Graphic Design, and Successful Presentation, you’ll hone your written, visual, and verbal business presentation skills. You'll learn to write well-organized, clear business documents; to design elegant presentation slides, reports, and posters; and to present and speak with confidence and power. In the final Capstone Project, you'll develop a portfolio of work—including a memo, a slide deck, and a presentation—to showcase your communication skills and represent your personal brand. The Effective Communication Specialization takes you on a journey of self realization. You’ll learn that excellence in communication involves the ability to express who you are—your best self—in everything you do. What our students say: "A life-changing specialization." "Simple yet powerful rules." "Essential for everyone."...
Effective Communication: Writing, Design, and Presentation

Часто задаваемые вопросы

  • Зарегистрировавшись на сертификацию, вы получите доступ ко всем видео, тестам и заданиям по программированию (если они предусмотрены). Задания по взаимной оценке сокурсниками можно сдавать и проверять только после начала сессии. Если вы проходите курс без оплаты, некоторые задания могут быть недоступны.

  • Записавшись на курс, вы получите доступ ко всем курсам в специализации, а также возможность получить сертификат о его прохождении. После успешного прохождения курса на странице ваших достижений появится электронный сертификат. Оттуда его можно распечатать или прикрепить к профилю LinkedIn. Просто ознакомиться с содержанием курса можно бесплатно.

  • A word processing program, like Microsoft Word, will be helpful for completing this course.

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