Об этом курсе: Visual communication is as critical to professional success as written or oral communication. Graphic design skills will help you ensure that your visual business assets convey a clear and compelling message - and learning the essentials of good design is surprisingly easy. This course introduces you to a straightforward design process that emphasizes planning, clarity, and focus. You’ll learn to use contrast, repetition, proximity, and tension to create design that is both credible and visually appealing, and you’ll emulate best practices as you work with examples from a wide range of media. When you complete the course, you’ll have the skills you need to design clear and compelling presentation slides, professional reports, business websites, and more. All of the course assignments can be completed with basic presentation software such as Microsoft PowerPoint or Apple Keynote. You’ll have opportunities to work with and explore more sophisticated tools, such as Adobe Photoshop, Illustrator, and InDesign, as well.
Автор: Колорадский университет в Боулдере
Преподаватели: David Underwood, Design and Media Teaching Consultant
PhET Interactive Simulations, Department of Physics, University of Colorado Boulder
| Основные сведения | Course 2 of 4 in the Effective Communication: Writing, Design, and Presentation Specialization |
| Уровень | Beginner |
| Язык | English, Субтитры: Italian |
| Требования к аппаратным средствам | You'll need some presentation software, such as Microsoft PowerPoint or Apple's Keynote. |
| Как пройти курс | Чтобы пройти курс, выполните все оцениваемые задания. |
| Оценки пользователей |
Программа курса
НЕДЕЛЯ 1
Module 1: Getting Started
This module introduces you to the importance of recognizing good design as the starting place for creating professional, attractive work of your own.
We will look to the ubiquitous world of graphic design to establish a vocabulary of successful design and to find inspiration for our own projects.
We will also discuss course prerequisites and review a basic digital design glossary that will help you navigate your chosen application.
12 видео, 4 материалов для самостоятельного изучения
- Видео: Introduction to the Specialization (For New Learners)
- Видео: What's So Great About The Capstone? (For New Learners)
- Видео: From Writing to Design; the Handoff
- Видео: The Importance of Designing Well
- Видео: Course Overview
- Видео: Course Prerequisites
- Reading: A Few Important Points About This Course
- Видео: Glossary of Design Terms
- Reading: A Glossary of Design Terms
- Видео: Professionalism in Design
- Видео: Designing with a Critical Eye
- Видео: Developing a Design Vocabulary
- Reading: Developing a Design Vocabulary
- Reading: Why Designers Use Templates
- Видео: The Importance of Inspiration
- Видео: Unexpected Places Yield Unexpected Results
Оцениваемый: Glossary Quiz
Оцениваемый: Seeking Inspiration
НЕДЕЛЯ 2
Module 2: The Blank Canvas
This module will look at the blank canvas – the untouched rectangle that will become our design project. We’ll discuss the importance of working with a grid, understanding negative space, and using appropriate margins. This module will also explore the palette of elements which, when chosen and used wisely, ensure that the finished design project is successful. We’ll cover type, color, images, and graphic elements such as borders, bars, and backgrounds.
15 видео, 4 материалов для самостоятельного изучения
- Видео: The Necessity of Structure
- Видео: Introducing the Grid
- Reading: Practicing Building Grids
- Видео: The Grid and Audience Perception
- Видео: The Power of Negative Space
- Reading: Practicing Negative Space
- Видео: Introducing the Palette
- Видео: Type Is the Message
- Discussion Prompt: Choosing a Typeface
- Видео: Type Anatomy
- Видео: Type Families
- Видео: Type Formatting
- Видео: Creating with Type
- Reading: Practicing Templates
- Видео: Color and Its Meaning
- Discussion Prompt: Choosing Color
- Видео: Color and the Natural World
- Discussion Prompt: Photographic Layout
- Видео: Image Treatment
- Видео: Creative Cropping
- Видео: Graphic Elements
- Reading: Practicing Cropping
Оцениваемый: Typeface Quiz
Оцениваемый: Seeing Design 'Tricks' in Action
НЕДЕЛЯ 3
Module 3: Tricks of the Trade
It's time to start designing! In this module, we'll discuss the process of composition. We'll use the palette items covered in Module 2, and deploy common visual design “tricks” such as contrast, repetition, sublimation, tension, and more. To help see both the effect and the universality of these design approaches, we'll look at design examples from art history, film, and current media. We’ll also cover the strategy of composition. We'll see that providing an obvious target, maintaining a natural visual flow, and prioritizing information are all critical to clear visual communication.
12 видео, 4 материалов для самостоятельного изучения
- Видео: Design "Tricks"
- Видео: Designing with a Closed Set of Elements: The Clarity Guitars Ad
- Reading: Using the Closed Set
- Видео: Contrast
- Discussion Prompt: Practicing Contrast
- Reading: Practicing Contrast 2
- Видео: White Space
- Discussion Prompt: Practicing White Space
- Видео: Repetition in writing, design, and presentation
- Видео: Rhythm or Repetition
- Discussion Prompt: Practicing Repetition
- Видео: Sublimation
- Discussion Prompt: Practicing Sublimation
- Видео: Interlocking Elements
- Видео: Introduction to Tension
- Reading: Practicing Tension
- Видео: Tension and Movement
- Reading: Practicing Logos
- Видео: Targets and Portals
- Discussion Prompt: Identifying Targets
- Видео: Establishing Priorities
- Discussion Prompt: Designing a Cover
Оцениваемый: Design Critique
НЕДЕЛЯ 4
Module 4: Revision and Distance
As we've said before, designers don't work in a vacuum. Our work will be judged by others, and, as good designers, we will learn to take that judgement constructively and in stride. In this module we’ll talk about what it means to be confident, yet open to criticism. We’ll explore the importance of revision as an ongoing component of design, as well as the need to enlist feedback and maintain distance in assessing our own work.
4 видео, 2 practice quizzes
- Видео: Your Work Is Not Precious; Your Ability Is
- Discussion Prompt: Designing with Criticism
- Видео: You Are Your Own Worst Critic
- Practice Quiz: Rubric Training Quiz 1
- Practice Quiz: Rubric Training Quiz 2
- Видео: Looking Back at Best Practices
- Видео: Moving Forward: Public Speaking
Оцениваемый: Poster Design
Часто задаваемые вопросы
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Авторы
Колорадский университет в Боулдере
CU-Boulder is a dynamic community of scholars and learners on one of the most spectacular college campuses in the country. As one of 34 U.S. public institutions in the prestigious Association of American Universities (AAU), we have a proud tradition of academic excellence, with five Nobel laureates and more than 50 members of prestigious academic academies.
Стоимость
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| Earn a shareable Course Certificate | Доступен |
Рейтинги и отзывы
This course was great it help a lot since I am studying Public Relations and Marketing, I feel more confident when doing a poster, flyer, brochure....Thanks a lot to Dave!!
:)
This is an exceptional course, if you are looking for basics of design. Even if you are not a professional designer or don't want to be one then also, you should learn this course. This course can guide you in making & delivering better presentations. Power Point tool is all you need to explore this course. I'd recommend this course to anyone who wants to present himself/herself in a very erudite & professional manner.
Love from India!
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Made me more aware of powerpoint features and design in general. I now have a new perspective of what's being advertised to me.