Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!
автор: Akintoye A•
I feel the course could have been more engaging. Thanks
автор: faraz a•
The course felt a little outdated for the year 2018
автор: Adriana G•
Videos incompletos, por ende, material incompleto
автор: Kamala K P•
It useful to basic concept of marketing
автор: Tony F•
too much terminology not much content
автор: María J M•
Week 3 needs to be more dynamic
feels a little bit outdated.
автор: Tan K Y•
could be made even simpler!
автор: Barry n•
need feedback on quiz
автор: WU S•
Need slides to review
автор: Zhangheng C•
It is average.
автор: Santiago B•
автор: CHAMP N•
автор: Груздева О А•
Очень трудный курс для иностранца, для которого английский не является родным. Нет презентаций. Нет даже титров на русском, хотя для украинцев их сумели сделать... . Невозможно замедлить скорость показа. Задания трудные, т.к. мало связаны с материалами лекций.
Попробую еще побороться, преодолеть сопротивление материала, но все-таки, скорее, брошу.
На курс записалась, ориентируясь на хорошие отзывы в Интернете. Но разочарована... Отзывы, на мой взгляд, явно преувеличивают достоинства курса и ничего не говорят о трудностях...
автор: Tobias W•
Positive: Many concepts and ideas are explained in a short, compact manner. The content is easy to understand. The tests are fair (on the edge to being trivial).
Negative: The course is not well structured and somewhat chaotic. No written material is available. No detailed case studies are available. The course "Introduction to Financial Accounting" is significantly better constructed and easier to follow.
Difficult to find out mistakes during quizzes and no added exercises and scenarios to gain more practice. The forum was too disjointed to be able to get any adequate info out of it and finding a direct contact to work with was a problem. Have a single or two contacts with Chat hours like an actual TA would be very helpful, I was all and all very disappointed in the layout and ability to resolve questions.
автор: Doug E•
A lot of techniques for psychological manipulations, without any discussion of ethics for balance. Thus, Harrah's casinos are praised for identifying techniques to manipulate the mental accounting of gamblers, in order to "extract more value" from them. In that sense, it's a good course to take to be aware of these techniques when they are used against you.
автор: Colin M•
I thought that the content in this course was an inch deep and a mile wide. Students would benefit from a deeper dive in any of the areas covered in this course (e.g., branding, go-to-market, customer centricity) and from more involved case studies that cement the ideas taught in the lectures.
автор: Sarah S•
The lectures were very long and tiring to sit through because of the slow pace and repetitiveness. There were some good concepts shared, but I feel like there was a lot of extra waste that could have been cut out to more be more efficient and spend more time focusing on the complex concepts.
автор: Angela G•
Week 3 the instructor did not keep my attention could not understand him some time and the video was choppy
автор: Andrés F•
System is easy to use but resources are outdated and marketing has changed a lot in the past 9 years.
автор: Claire K•
lectures are good but the information is outdated, needs updating espeically its marketing course.
автор: Henry M•
Too much jargon. Doesn't challenge you enough with the real life applications of marketing
Case study was useful. But the full course was cut short so it became too brief.