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Вернуться к Введение в маркетинг

Отзывы учащихся о курсе Введение в маркетинг от партнера Пенсильванский университет

4.8
звезд
Оценки: 10,808
Рецензии: 2,117

О курсе

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Лучшие рецензии

AS
29 апр. 2021 г.

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AT
8 июня 2017 г.

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

Фильтр по:

1401–1425 из 2,087 отзывов о курсе Введение в маркетинг

автор: Julie W

21 февр. 2016 г.

A course with a purpose.

автор: TIAN X L

21 янв. 2016 г.

听了那么多年4P模型,第一次有人解释的这么清楚。

автор: Sam G

5 сент. 2020 г.

loved it, very helpful.

автор: silvia n

2 апр. 2020 г.

Great class, thank you!

автор: Sumantra B

19 дек. 2019 г.

Insightful and rigorous

автор: RAMKRISHNA S T

12 июня 2019 г.

Very informative course

автор: Akhil k R

4 окт. 2018 г.

This course is awesome!

автор: Vladimir G

17 мар. 2018 г.

Very intresting course.

автор: Mohammed Z

19 дек. 2017 г.

It was a great course

автор: Jane S

28 сент. 2016 г.

I love Professor Fader!

автор: smithila

26 июля 2016 г.

Exceptionally excellent

автор: mahdi s

16 мая 2016 г.

This course is awesome!

автор: Zhongxu P

23 апр. 2016 г.

Very excellent lecture.

автор: Renato P M

22 янв. 2016 г.

Great course and books.

автор: 林鸿

10 янв. 2016 г.

讲的挺好的,不过如果测试的问题也能有中文就好了

автор: Christopher F

24 нояб. 2015 г.

What an amazing course!

автор: Brenda N

26 июля 2021 г.

A​bsolutely wonderful!

автор: Kanika M

13 июля 2020 г.

one of the best courss

автор: Muhammad A A

14 нояб. 2017 г.

Great Course

Thank you

автор: Frank B

14 сент. 2017 г.

Very good introduction

автор: German O

24 июня 2017 г.

It is excellent course

автор: Akanksha C

15 апр. 2017 г.

Loved it! so enriching

автор: Hosni A

5 февр. 2017 г.

Great Intensive Course

автор: Solomiya Z

24 янв. 2016 г.

was quite interesting!

автор: Scarlett P

28 мая 2017 г.

It is worth learning!