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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,598 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AT

Jun 8, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

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101 - 125 of 2,405 Reviews for Introduction to Marketing

By Daniel N

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Aug 1, 2016

The videos are high quality and very engaging. I can also download the material on my iPad Coursera App and watch the lessons offline. The posts on the Discussion Forum helps understand the material better even if you just read through the questions and answers without posting anything yourself. Overall, a great course - to some extent better than some courses I took in class!

By ZHANG L

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Feb 17, 2016

I do really love this course. The pace is fast and information is quite plenty to know about Marketing. The case studies along with the sessions are exstremely comprehendable to understand some concepts and situation. Thanks for the updated inforamtion about online and offline competition, I do think digital marketing will become more and more significant in near future.

By Siddharth S

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Sep 8, 2023

By far the best course on Coursera. The faculty makes all the difference. Thank you Coursera and Wharton for bringing this world-class high-quality content to people who may never be in the classroom of these amazing faculty. Hope to see more content with faculty like this soon. This is the only reason to pay for this certificate.

By Artem L

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Oct 31, 2019

The course covers some interesting concepts. As a complete newbie, I was very interested to learn about three basic strategies a firm can use to excel in the market (operations, product performance, customer centricity), the rational behind the customer centricity importance was also very interesting.

Unfortunately, the professors indulged in discussing their own research too much. I get it, Wharton profs are likely to be big names in their fields. Big enough to shake fundamentals of marketing – hardly. This is Marketing 101, complete basics, less than 10 hours total. This is for those who, like me, never heard of marketing theory before.

Original papers of these guys are such seminal contributions that they deserve a place in this course?

To me it seems like they just did not want to spend too much time on thinking through the material for this almost free course and just talked about things they talk about anyway. Luckily, there was quite a bit of foundation material anyway.

By Madhuri I

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Sep 1, 2020

The course was good in the begining and extremely mediocre towards the end. The pricing and branding lectures were extremely tedious. (Week 3 and 4). Expected better lecturers and knowledge from this premium specialization.

By Tobias W

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Jun 27, 2020

Positive: Many concepts and ideas are explained in a short, compact manner. The content is easy to understand. The tests are fair (on the edge to being trivial).

Negative: The course is not well structured and somewhat chaotic. No written material is available. No detailed case studies are available. The course "Introduction to Financial Accounting" is significantly better constructed and easier to follow.

By Sarah S

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Jun 16, 2017

The lectures were very long and tiring to sit through because of the slow pace and repetitiveness. There were some good concepts shared, but I feel like there was a lot of extra waste that could have been cut out to more be more efficient and spend more time focusing on the complex concepts.

By Angela G

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Sep 22, 2020

Week 3 the instructor did not keep my attention could not understand him some time and the video was choppy

By Claire K

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Jun 6, 2021

lectures are good but the information is outdated, needs updating espeically its marketing course.

By Henry M

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Jun 23, 2016

Too much jargon. Doesn't challenge you enough with the real life applications of marketing

By Ramy N

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Aug 9, 2019

A lot of material is outdated and from 2013

By Adya S

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May 30, 2022

The Introduction to Marketing course is definitely one of the most enjoyed courses I have done. It started from scratch and left me knowing majority of the content learnt in the course.

Professor Khan in week 1 and 4 was very helpful as she explained the content clearly. Professor Fader in week 2 was also very good as he provided great examples. Professor Raju in week 3 provided relevant personal experiences and tied it very well to the content being taught.

The 3 quizes and the final exam were covering aspects taugh in the lectures and were not too difficult to complete. Some questions pose as challening however a quick review of notes leaves you knowing more than before.

This course has opened new doors for me as I look into Marketing as a potential future career.

Thanks!

By Ruyue

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Apr 30, 2022

excellent! I have learned all knowledge about marketing, brand, customer and price. this course is a great help for me and my career. I must express my deeply appreciation to all professors invloved in this courses and coursera website. Thank you all sincerely. Because of this platform I can have a touch of marketing, have a access to the top 1 business school, and have the courage to change my job.

i am fond of style of three professors, they are patient and give lots examples, which make the course vivid and easy to understand, especially for student like me, who has no fondations of marketing.

Thank you again!

By Sharon G M

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Aug 9, 2023

So informative and so helpful to get new insights about Marketing. The professors did their best for me to understand the subjects better, giving relevant examples to vividly picture the ideas / lessons they are presenting, and more.. Every video kept me thinking on where can I work those ideas, be it having a new business of my own or working in a company suggesting to start the customer centric approach.

It's really a good decision for me to do this after a long break from work.

Heartfelt thanks.. WIll continue learning.. :)

By Pratik M O

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Oct 28, 2023

Superb and amazing content with real insight of the marketing fundamentals with precise and clear understanding of the topic with relevant examples and relevant theories for product, pricing, brand, customer and importance of various emerging aspects of the markets and what need to be done and what lesson learned from the customer and current online and physical store visit to get the feel of the product and many more. Kudos to the team for excellent content!!

By Daisy R

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Aug 1, 2023

I am extremely happy I found this introduction course to Marketing. Learning the basics of Marketing was vital for me. I appreciate the instructors provided a great number of examples making the learning process easier. Some information seems to be outdated, I believe this course was created between 2016 and 2017, so there is a lot of data that it's clearly old. Information 100%. Clarity 100%. Instructors 100%.

By Saif S

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Feb 25, 2022

This course is really good to understand the basics of marketing and how to apply it. The instructors explained the concepts really well and provided actual examples to ensure understanding the concepts. The material is explained simply and effectively and would be followed by quizes and exam to test your understanding.

I would simply recommend it if you are willing to learn about marketing.

By Rabia P

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Mar 7, 2023

First of all, I want to say thanks to the Coursera and University of Pennsylvania for providing this opportunity free of cost. In this course, I have learned about the market which is based on different components, and which marketing strategies we can use in the product or customer-centric market. It was finely designed with thorough knowledge about the seller, buyer, and market.

By Kuryleva M

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Apr 12, 2020

That was really interesting course. I learned a lot of new information. All the professors were increadible to listen. These knoweledges will help me to start and build a new career. The most spectacular thing about this course is that all information that you got from the course you can use in practise.

Thank you. I'm truly happy I've had such opportinity to listen this course.

By Neha N

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Aug 21, 2019

This course is really very helpful to the beginners to start from the scratch. It helped me to understand what is marketing, it's components like branding, customer centricity, market strategies, customer decision making, social targeting, online-offline interactions. Thank you professors Bell, Fader and Kahn and entire coursera team for such a knowledgeable course.

By Sultan S

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May 14, 2023

Detailed explaination of all the basic concepts with excellent examples. There's some additional content as well that insights why Wharton is in top 10 Business schools. I revisited the content after graduating from my Business school and I have all the concepts perfectly revised as well as additional information learn with relevant examples as week 5 is a bonus.

By Deleted A

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Aug 3, 2020

The course was dense but thorough. The professors taught each module really well, gave really good examples, and also shared case studies and their experiences. I now gained some basic knowledge and skills in marketing and will continue to refer back to this course when needed. Thank you so much Professor Kahn, Professor Fader, Professor Raju, and Wharton School!

By Yiling L

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Dec 2, 2018

This course begins with the really fundamentals like what is marketing to customer centric marketing and at last to different marketing techniques. I really got the difference between these terms like customer centric and product centric marketing, and also lots of interesting observations like long tail effect and how Internet is affecting people's behavior.

By Jayalath V

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Jun 20, 2020

Highly appreciate Coursera, I learned the fundamental knowledge and principals of marketing, including marketing strategy, branding, tracking and packing etc. they are absolutely helpful for my future learning and working.

It is really awsome meeting the world-leading lecturers at the University of Pennsylvania. I want to thank everyone who made this happen.

By Nicholas K E

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May 8, 2020

This course was a great introduction to marketing. I had prior knowledge to marketing from taking Business in high school but this course really went beyond anything I covered. Everything was explained thoroughly and with just the right amount of detail. I especially enjoyed the lectures presented by Professor Kahn, her enthusiasm really rubbed off on me!