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Вернуться к Введение в маркетинг

Отзывы учащихся о курсе Введение в маркетинг от партнера Пенсильванский университет

Оценки: 11,248
Рецензии: 2,189

О курсе

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Лучшие рецензии

29 апр. 2021 г.

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

2 дек. 2015 г.

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

Фильтр по:

2051–2075 из 2,161 отзывов о курсе Введение в маркетинг

автор: Michael A

7 июля 2017 г.

Good and interesting stuff.

автор: Beiyu L

17 февр. 2016 г.

Some data were out of date

автор: YELEI Z

11 дек. 2017 г.

It's a very good course .

автор: mansour a

24 авг. 2019 г.

great course for bignner

автор: Jiajia Z

4 окт. 2017 г.

Really inspiring course.

автор: Olivia L

27 февр. 2017 г.

very clear and helpful

автор: JOANNE R P O

29 авг. 2021 г.

Very good professors.

автор: Olga V

7 янв. 2017 г.

Outdated information

автор: nkosinathi

30 нояб. 2016 г.

i so love Marketing!

автор: Miguel A G P

4 мар. 2016 г.

Preatty good. Do it!

автор: Jamie M

18 февр. 2021 г.

It is too difficult

автор: Simran T

18 нояб. 2015 г.

Great explanations!

автор: Gresa G

24 февр. 2021 г.

very insightfull!

автор: Lee, M

27 янв. 2020 г.

overall it's good

автор: Barbara V d S

7 мар. 2019 г.

Very informative!

автор: Anshul M

11 окт. 2018 г.

An eye opener on

автор: Trung-Anh N

30 мая 2017 г.

Very interesting

автор: Vinitt J

11 янв. 2017 г.

Very informative

автор: Mahmoud A S M

1 янв. 2022 г.


автор: Manny L

17 июля 2020 г.

Solid course.

автор: Benjamin

1 сент. 2017 г.

Good content.

автор: Danny T

17 авг. 2017 г.

Great insight

автор: Blake W

20 мар. 2017 г.

Great course!

автор: Oladele I

6 дек. 2017 г.

Great course

автор: Ester M B

14 окт. 2017 г.

Great course