Отзывы учащихся о курсе Введение в маркетинг от партнера Пенсильванский университет

It's great to extend your field with extra theories and references ;)

Good material, but not satisfied with the quality of teaching.

Some good points covered. Some presenters better than others.

I was expecting coverage of more fundamentals in the course.

I liked but I hope that it covers more cases before theory

I feel the course could have been more engaging. Thanks

The course felt a little outdated for the year 2018

Videos incompletos, por ende, material incompleto

It useful to basic concept of marketing

too much terminology not much content

Week 3 needs to be more dynamic

feels a little bit outdated.

could be made even simpler!

need feedback on quiz

Need slides to review

It is average.

no slides

muy bueno

Great

Очень трудный курс для иностранца, для которого английский не является родным. Нет презентаций. Нет даже титров на русском, хотя для украинцев их сумели сделать... . Невозможно замедлить скорость показа. Задания трудные, т.к. мало связаны с материалами лекций.

Попробую еще побороться, преодолеть сопротивление материала, но все-таки, скорее, брошу.

На курс записалась, ориентируясь на хорошие отзывы в Интернете. Но разочарована... Отзывы, на мой взгляд, явно преувеличивают достоинства курса и ничего не говорят о трудностях...

Positive: Many concepts and ideas are explained in a short, compact manner. The content is easy to understand. The tests are fair (on the edge to being trivial).

Negative: The course is not well structured and somewhat chaotic. No written material is available. No detailed case studies are available. The course "Introduction to Financial Accounting" is significantly better constructed and easier to follow.

Difficult to find out mistakes during quizzes and no added exercises and scenarios to gain more practice. The forum was too disjointed to be able to get any adequate info out of it and finding a direct contact to work with was a problem. Have a single or two contacts with Chat hours like an actual TA would be very helpful, I was all and all very disappointed in the layout and ability to resolve questions.

A lot of techniques for psychological manipulations, without any discussion of ethics for balance. Thus, Harrah's casinos are praised for identifying techniques to manipulate the mental accounting of gamblers, in order to "extract more value" from them. In that sense, it's a good course to take to be aware of these techniques when they are used against you.

I thought that the content in this course was an inch deep and a mile wide. Students would benefit from a deeper dive in any of the areas covered in this course (e.g., branding, go-to-market, customer centricity) and from more involved case studies that cement the ideas taught in the lectures.

The lectures were very long and tiring to sit through because of the slow pace and repetitiveness. There were some good concepts shared, but I feel like there was a lot of extra waste that could have been cut out to more be more efficient and spend more time focusing on the complex concepts.