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Вернуться к Введение в маркетинг

Отзывы учащихся о курсе Введение в маркетинг от партнера Пенсильванский университет

Оценки: 11,686
Рецензии: 2,272

О курсе

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Лучшие рецензии


29 апр. 2021 г.

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.


8 июня 2017 г.

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

Фильтр по:

2051–2075 из 2,251 отзывов о курсе Введение в маркетинг

автор: Adrian B C B

1 мая 2020 г.

We should have summaries of each Week's learnings, other than that great course

автор: Eseosa I

16 февр. 2020 г.

The calculation aspect was difficult to understand, but in all, it was awesome!

автор: Devarshi

13 июня 2021 г.

Please provide the slides of the course. It helps a lot along with the videos.

автор: Sabrina E

11 апр. 2020 г.

Very complete and easy to follow despite the language barrier and new concepts

автор: Divya G

19 сент. 2019 г.

Some of the case studies we were introduced to were absent from the syllabus.

автор: Federico E

7 сент. 2018 г.

Good, but a bit messy in the video organization and needs a bit of an update.

автор: Imanol A

23 янв. 2017 г.

Some of the lectures were great and innovative, others felt rather out-dated

автор: PLINIO G C

14 окт. 2016 г.

Exemplos muito associados à cidades estadunidenses. Sem comparações globais.

автор: Aravind P

12 дек. 2015 г.

High quality content which is explained in a way that anyone can understand.

автор: Cisco J I

13 мая 2020 г.

A great, definitive introduction to key concepts in marketing and branding!

автор: Nina S

21 мая 2018 г.

Good quality videos with in-video participation prompts to keep you engaged

автор: Marco L

29 нояб. 2020 г.

Interesting, well delivered concepts. I enjoyed studying marketing basics.

автор: Adriana W

14 мая 2020 г.

Good guidance into the Introduction to marketing.

Easy to follow analogies.

автор: Sarah J H

11 июня 2018 г.

Loved the course but the materials are from 2013 and so could be updated

автор: Collins O B

23 июня 2017 г.

Great Course! Got to understand most of the basic concepts in marketing.

автор: huzhanfox

19 нояб. 2018 г.

The lectures are helpful. But no slides download is a bit inconvenient.

автор: Nancy L

12 апр. 2018 г.

Course content is very up-to date, but not very structured as a whole.

автор: Paul G

30 мар. 2016 г.

Very informative, but I wish it was a bit longer and more indepth! :)

автор: Kevin S

6 мая 2021 г.

This is a pretty high level overview. It is indeed an "Introduction"

автор: Joan M

15 июля 2019 г.

Very interesting and informative. I got a lot of ideas for my books.

автор: Qi K

24 янв. 2018 г.

定位大陆,视频不翻墙无法加载,于是磕磕碰碰靠看字幕学完了这一系列课程。我刚庄行进入MKT领域,很多知识都可以拿来立即使用! 非常感谢!

автор: Dhruvil K

2 июля 2016 г.

The content is very well explained. Must take course for beginners.

автор: Lukshyaraj S

4 мая 2020 г.

beautifully explained non detailed course with vivid explanations

автор: Cherag B

31 мар. 2019 г.

The test had a few very specific questions - but overall great !

автор: Malende S

11 дек. 2017 г.

some quizzes where quite difficult but learnt a lot from course