29 апр. 2021 г.
Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
2 дек. 2015 г.
Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.
автор: Abey A•
7 янв. 2017 г.
Solid teaching however, it was clear that this was pieced together as some of the chronology of references to "previous" sessions seemed off.
автор: Yan Z•
12 янв. 2016 г.
It is a great course with a good amount of knowledge related to real life. The instructors were very clear! I would recommend it to friends!
автор: Anna S B•
9 мая 2021 г.
Overall, it was a good course with good materials. But I found that week 3 has too much information to digest in just a week of studying.
автор: Harnon M R•
14 июля 2017 г.
Insightful contents in this introductory course! Now I feel empowered for having a marketing mindset in whatever decision I have to take!
автор: Rahul G•
24 дек. 2019 г.
This course was really useful to understand the Marketing concepts. The faculty explained the concepts in a very understandable manner.
автор: Bianca W•
2 мар. 2018 г.
A little bit too much focus on e-commerce and B2C but other than that very informative and well structured. I learned a lot. Thank you!
автор: Manoj K T•
25 апр. 2020 г.
Gave different view about marketing.Instead just theory,they showed it with numbers and models to improve the ultimate number "profit"
автор: Kathryn S•
9 янв. 2022 г.
Excellent branding courses. I felt Module 3 should have been broken up in two separate modules, with Pricing being a separate module.
автор: Adrian V R•
21 мая 2020 г.
I really enjoyed the course. I feel like I have a much better understanding of the basic concepts of marketing and building brand aw
автор: kris G•
4 апр. 2020 г.
Gives basic view on Marketing. Just to start learn more deeply on pricing or customer behaviour . Digital marketing barley touched.
автор: William H L•
24 дек. 2018 г.
Principals are solid, It aided me in evaluating my companies approach to marketing and the proper roll it should play going forward.
автор: Kelly D•
30 апр. 2017 г.
Great teachers and very interactive. I like having the spot questions in between each section as it kept me from getting distracted.
автор: B. Y•
6 мая 2020 г.
The quiz in 3rd week have some questions that the material in that week does not fully answer. Other than that the course is great!
автор: Muhammad S•
11 янв. 2019 г.
Good class easy and good professor best place to know about introduction to marketing. Thanks Coursera and Warton Business School
автор: Le H T•
15 дек. 2015 г.
This course helps me know more basic concept about Marketing. It gives me a chance to dig deeper in Marketing field.
Many thanks :)
автор: Vyom G•
4 мая 2020 г.
The course delivery and content is quite lucid and easy to understand. One suggestion is to add cases from outside of the US.
автор: Arman A•
19 апр. 2016 г.
Great introduction. Excellent presentations with great speakers. I appreciated the different angles provided by the different
автор: Thiago M S Q•
23 мар. 2021 г.
Course can gives you a greate notion of basic and medium for marketing. Geat presentation of the course too, by the profs.
автор: Gayane Y•
25 мар. 2020 г.
The lectures are interesting, but the materials should be updated, newer company and research examples should be involved.
автор: Dani C•
14 мар. 2018 г.
Quizzes were too easy compared to final exam. Reading material could be more, the videos have little information/theory.
автор: Zaben Y•
4 февр. 2017 г.
Provides a comprehensive introduction to marketing fundamentals, with a reflection on the modern markets implementation.
автор: Matthew P B•
12 июня 2020 г.
Good course with useful things to learn. Couple glitches with the info regarding the 5Cs and a couple quiz questions.
26 мар. 2017 г.
it's a good introduction to marketing world with easy language and tremendous description in recent marketing science
автор: Nichola C•
16 апр. 2016 г.
Good course for understanding the basics of marketing and pique interest in the complex creature that is the customer.
автор: Swathy E•
2 янв. 2016 г.
Completely enjoyed the course. This changed the way i look at a commercial in my daily life. Thanks to the professors.