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Вернуться к Введение в маркетинг

Отзывы учащихся о курсе Введение в маркетинг от партнера Пенсильванский университет

4.8
звезд
Оценки: 9,737
Рецензии: 1,911

О курсе

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Лучшие рецензии

AT

Jun 09, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

AT

Dec 03, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

Фильтр по:

1776–1800 из 1,874 отзывов о курсе Введение в маркетинг

автор: Michael A

Jul 07, 2017

Good and interesting stuff.

автор: Beiyu L

Feb 17, 2016

Some data were out of date

автор: YELEI Z

Dec 11, 2017

It's a very good course .

автор: Mansour M A

Aug 24, 2019

great course for bignner

автор: Jiajia Z

Oct 04, 2017

Really inspiring course.

автор: Olivia L

Feb 27, 2017

very clear and helpful

автор: Olga V

Jan 07, 2017

Outdated information

автор: nkosinathi

Nov 30, 2016

i so love Marketing!

автор: Miguel A G P

Mar 04, 2016

Preatty good. Do it!

автор: Simran T

Nov 18, 2015

Great explanations!

автор: Lee, M

Jan 27, 2020

overall it's good

автор: Barbara V d S

Mar 07, 2019

Very informative!

автор: Anshul M

Oct 11, 2018

An eye opener on

автор: Trung-Anh N

May 30, 2017

Very interesting

автор: Vinitt J

Jan 11, 2017

Very informative

автор: Manny L

Jul 17, 2020

Solid course.

автор: Benjamin

Sep 01, 2017

Good content.

автор: Danny T

Aug 17, 2017

Great insight

автор: Blake W

Mar 20, 2017

Great course!

автор: Oladele I

Dec 06, 2017

Great course

автор: Ester M B

Oct 14, 2017

Great course

автор: Alois M

Oct 01, 2017

Interesting

автор: Uche N

Apr 07, 2016

Nice course

автор: PABLO S

Sep 03, 2017

very good!

автор: Garik K

Feb 28, 2016

Thank you!