Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!
автор: Yixiao W•
Very helpful introductory marketing course which helps one to understand basic concepts based on concrete cases. It'd be however better if more additional reading materials can be provided.
автор: Tyler G•
Content of class is 5 years old. Many of the examples are very dated, etc. Outside of that, the knowledge shared was very insightful and the instructors did an excellent job teaching.
Great class, three professors cover different topics and interact every well, I would like to suggest professors to provide the slides in order for us to make some note basing on it.
автор: Geetika P•
The pricing section could include more analytical discussions and graded section. Overall the course was satisfactory though a case study discussion would have given it more weight.
автор: Kuldeep S M•
A very helpful and well guided course, but the only thing it lacked is a small hands on project to work on or a peer graded assignment. That will help to understand concepts better!
автор: Sitie F A•
Some quiz questions could be improved eg. when asked about 7M's please specify the question (the 7M's of *what* exactly, just to jog back our memory by the time we take the tests).
автор: Peter W•
There are a lot of useful contents in this course. The only downside is that one of the instructors can be a bit monotous and week 3 is particulary heavy compared to the other 3.
автор: Mado P•
I would like to have the lecture slides on PDF files, to print and keep notes. Especially when it comes to diagrams it is time consuming to draw the diagram and the colors etc.
автор: sambhav b•
If you please add in slides for us to refer to in the future after doing the course as in the other courses of the specialization it would be the best course the specializtion
автор: Prathamesh S•
the application based learning is too interesting and the whole course is just designed well sophisticately
I have reduced 1 star just because the lectures were a bit lengthy.
автор: Jiarun S•
The professors’ lectures are fairly vivid as well as fascinating, but some of the lectures are outdated. Generally, it is definitely a wonderful chance learn about marketing!
Great course! I would have loved to see more and more recent examples of companies following the strategies that are thought to evidence they are increasingly relevant today
автор: michele b•
This couirse is a clear and concise introduction to marketing. Each of the three professors present the general aspects of marketing as well as their own research insight.
автор: Raghav S•
Thanks to All the Professors and Coursera, Learned a lot. Very Effective Methods of Understanding were used by Professor Kahn and Professor Raju. Thank You Once Again.
автор: shubham g•
very informative from the most talented professors , great course content.
only thing missing was if the exam included a case study rather than quiz.
автор: Alessandra P•
This course was good however I would have liked additional reading material and case studies. Week 1 had some great optional reading, the other weeks were lacking.
автор: Dayo-Dunmoye, D•
Fresh and practical approach to marketing. My first time in a marketing course and I believe the course was relevant, useful and rich enough to apply immediately.
автор: Akshat A•
I would have liked this course to have more case studies based quizzes as well. So that I could learn how to apply what i learnt to real life scenarios as well.
автор: Miniapple E•
Complete and perfect for new people in marketing! However, I'd like to see more quiz and exercise between videos to review what we've learned through the video.
автор: JORDAN F S O M•
This course has brought me additional knowledge as well as it also evokes memories that allow me to refresh my knowledge. Hopefully he can get me a good job.
автор: Valmy P•
This was one the best courses I ever took; I would strongly recommend this course to anyone who wants to work or who is currently working in business fields.
An amazing way of understanding the basic and the environment of Marketing. I have a clear understand of branding and how a product can really be marketed. W
автор: sagar s•
It was indeed a grate learning experience to learn from such world Class Professor. Look forward from more such learning with more real life Case study's.
автор: Mohammad H•
Great course with great teacher and excellent way of teaching, but I wish if we would be able to get the slides presented in the lectures to be downloadable
автор: Fernando B•
Great tips for people like me, starting or updating business knowledge.
But even when interesting, the subtle links between each part were not very clear.