Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!
автор: Panagiotis V G•
Great content, very interesting and good easy to understand professors. Not giving the presentation slides or any kind of takeaways notes, made keeping notes and advancing a nightmare. Took significantly more time than expected.
автор: Irza S•
This course has all the tools needed to know for the marketing beginner. However, the week 4 lessons are bit rushing. The concept of types of taglines is unclear. Other then that, this course is excellent. I will recommend it.
I really enjoyed the first 2 instructors but I had a very difficult time following along with the 3rd person. His accent is very thick and hard to understand and follow along. read most of it as it was easier to understand
автор: Asia S•
Very great lectures. Had some trouble with wrong quiz answers compared to what was taught. Also has problems with the connection sometimes it would go in and out of picture. Used same internet. Most times it worked great!
автор: Jennifer T•
Very good, engaging and informative presentations. The third quiz was weird- the language in the questions didn't match the language used in the video, that was confusing. Overall, I enjoyed the course and learned a lot.
автор: Hernando E•
The course was informative, and the pace of information presented was very good.
I would have preferred a bit more specific feedback for my incorrect responses on the quizzes.
Overall a good and worthwhile use of my time.
автор: Mansour H O•
it's really an interesting course. had cleared my vision of marketing and what it is.
had a lot of good incites. specially week 3-4 :
i hopped that i will learning something help me with advertising. and i did..........
автор: Robyn K•
Good introduction. Some of the lectures were a bit complex to follow and not explained too clearly, while others, the lecturer rambled on about irrelevant stories. Generally speaking though it was a good course.
автор: Jonah R•
This course provided great foundational information, but I would have liked there to be a few more activities that actively required me to stop watching and apply the material for more than a couple of minutes.
автор: Karel S•
I loved the course. The only problem I had was with Week 3, where Profesor Raju felt a bit not-attracted to the topic and he spoke way too much monotone.
Overaly as I mentioned it was fun, dynamic and engaging.
автор: Andrew H•
Interesting lectures, with a good amount of content. This feels like a good start on the basics of marketing. The quizzes were well written. Many good examples are given from real world brands and scenarios.
автор: Tim V•
Good course but it felt that some course content was missing or barely mentioned. As an example, the last professor mentioned the 5 C's that the first professor should have explained, but that wasn't the case.
автор: Victoria M M D•
Really enjoyed this course and I leant a lot. My preferred professor was Professor Khan, she is very good at explaining things. Unfortunately some of the information in Professor Bell's lectures was outdated.
автор: Anmol T•
This course provides in-depth details in regards to marketing introduction. This course is very helpful for anyone looking to learn basics of Marketing and will to work in a marketing or sales environment.
автор: Julieta V•
It gave an updated review of marketing since I last studied it, like 10 years ago, with clear concepts , very easy to understand and with lots of examples which made better the application of the concept.
автор: Aleksa V•
I'm very happy with how this course is set up, specially with how the professors are explaining the things with passion. Only thing which I think it can be better is going into the material more deeply.
автор: Avnish P•
A good course for beginners with appropriate information on Branding and other important topics related to it.Using some real life examples and good explanation by all the 3 teachers of Wharton School.
автор: Andressa H B d O•
Excellent professors and depth of discussion, however there should be more additional material for reference and extension. Professor Kahn's sessions were outstanding (objective, fluid and practical).
автор: Matheus B•
Overall a good introduction to Marketing. Some inconsistencies with regards to quiz questions and actual subjects treated during the course, so that lost a star :-) Otherwise highly recommended.
автор: Daniel D•
The most comprehensive and professional course of the bundle. The other courses should look to this one for tips on appropriate depth of material, dynamic presentations and presenters, and more.
автор: Youra A•
I think the course is great overall, but the length of the videos can be somewhat vary all the time. It wold have been nicer if the theme and the videos are organized more in a consistent way.
автор: Thanushree k M•
This course was very informative and helpful on the basic of understanding the ground structure of marketing but its little bit heavy on the theoretical aspect or else its well worth the time
автор: Ana G R•
Good course, gives a basic but complete perspective on what markets are and how they function. Focuses on a costumer centric approach which is great and the professors have a lot of pedagogy.
автор: Aliasgar T•
Very good overview of Marketing. It does get a little bit of drag during some of the longer videos. Otherwise it is very engaging and full of real world scenarios and therefore very relevant.
автор: Crystal C•
Great overview of basic marketing concepts and an enticing way to get deeper into the subject. Engaging videos with articulate professors comfortable in front of the camera. Loved Prof. Bell!