Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!
автор: Abhishek A•
Very interactive and engrossing form of teaching .Even while sitting at home /office it feels like am in front of the professor in a classroom .Very good course to develop a basic idea about various marketing concepts.
автор: Luis S•
Excellent course!! It's very well -structured. I learned not only the basics of marketing, but also techniques on how to target specific customers as well as how to choose a significant name for a product or business.
автор: Vinod K•
A crisp concise yet brilliant course on Marketing your brand. It says introduction but it is much more than that. I'm already able to apply the concepts readily to our businesses. Very happy to have taken this course.
автор: Waliullah R•
Being an amateur that viewed marketing only in terms of advertising, this course really opened up the complete world of marketing and its applications. This course would truly help me in my future business decisions.
автор: TINH N T T•
I have learnt so much from this course. Every word from three professors is worth thousands thousands time of learning and money. Thank you the university and three professors for the great course. Thank you so much.
автор: Ni N M M•
This is a great course for beginners. The course materials are structured in a way that's easy to understand for people, like me, who has no idea what marketing is about but is interested to get our foot in the door.
автор: Karan P•
i would like to thank the teachers of this course as they have explained all the topics and concepts with very good examples, because of which understanding it was easy. Happy to get a very good insight of marketing.
Incredibly dense, but easy to understand. The professors have very good communication skills and the content is pretty intensive. Learned more with this course than with the 8 months I spent on a Marketing MBA once.
автор: Mohamed A E•
I is really awesome for me.
I adore all topics specially Customer Centricity.
I wish if we can get new lectures by the same lecturers of the course.
thanks for prof. Khan, Fader and Bell. and thanks for coursera too.
автор: Laura G•
Es un excelente curso ! Muy completo, aborda desde conceptos básicos, hasta herramientas para poder determinar precios, hacer análisis y entender la estrategia que se debe aplicar en cada caso. Lo recomiendo mucho !
автор: Philip R•
Excellent materials, well taught & structured. Soild basis in marketing to ensure familiarity with all major areas. Assessment a bit light relative to teaching, but good to confirm basic understanding and retention.
автор: Isuri H H L•
From this course I had a good basic knowledge about marketing. Since I am having only an Engineering knowledge, this course enlighten me on marketing also and that would be an added advantage when finding a career.
автор: Yung S ( K•
After finishing this course, realized how much I DIDN'T know about marketing. Learned so much - maybe a tiny bit overwhelming. So much value packed in here, will definitely be returning here often for refreshers.
автор: Vahid A•
This is one the best marketing courses in Coursera. It was really useful for me. I learned a lot and I hope I could use all these learning in my job!
I recommend this course to anyone who is involved in Marketing.
автор: Diogo M P•
This first chapter of Business Foundation its a pratical and theoretical start for young aprentises in Marketing. Its well organized and very dynamic, with a formidable panel of intructors. Enjoy and good luck.
автор: Areej A H•
excellent courses, very comprehensive and easy to follow. I wish there were more optional quizzes and exercises to do to improve in some areas, I wanted to practice pricing analysis and strategies a little more.
автор: Abhay N•
This course is very well curated and perfectly delivers what it promised. The lectures are quite engaging and well-paced. The supplementary material provides good insight into the topics covered in the sessions.
автор: Manuel A G•
This course was very valuable and the examples use by the professors were very helpful to understand the different concepts taught. I highly recommend this course to anyone that wants to learn about Marketing.
автор: Mario S•
Thank You very much for this Excellent Course!!! It covers a lot of material which make it complex to retain that quantity of information but for my purposes I can recall from my mind and notes in any minute!!!
автор: rajeev k•
Liked this course as it provided me brush up of all the basic and intermediate concepts of marketing. As I am not a marketing guy , but still planning for my MBA , this course gave a great intro for marketing.
автор: Nanyi M•
Amazing course. I learned a lot of things that I will be able to use for my professional development and entrepreneurship in just about any project I decide to launch. This course was worth the time and money.
автор: Yihchia T•
I like the examples being set by the lecturers which make the theories so much easier to understand. For working people who lack fundamentals of Marketing basics, this is a good course you can try to pick up.
автор: Alexandros D•
Very enlightening course, introduced the basic concepts of marketing, keeping a balance between a great course structure and theoretical background combined with excellent current market insights. Thank you.
автор: Carrie H C•
The best lecture ever! As an entire newbie to the marketing world, I'd like to say that this was very helpful and enjoyable lessons. You can catch all up when following the professors. Totally recommendable!
автор: Meg G•
Very interesting subjects, I personally found the Week on Pricing a bit more mathmatically challenging, but was a good test of my previous economics study in high school! The instructors were very engaging.