Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.
автор: Mohit K•
this course helped me understand topics in customer loyalty, branding, customer centricity, and practical, go-to-market strategies. study material and video lectures are to the point and very informative in current market.
автор: Reynaldo B J J•
A great marketing course for beginners and for those who want to refresh or straighten their understanding of the foundation of marketing. I love all the professors here.
I just hope that case studies could be updated ;-)
автор: Bhargava B•
Excellent lectures especially by Prof Kahn
Business Foundations Specialization is a must have knowledge for all marketing professionals and Wharton is the best place.
Fantastic lectures and meaningful examples/ case study.
автор: Ankur R•
Great introduction to Marketing and well explanation of the concepts. The professors have taught using very modern day examples which was very interesting. Hoping to learn more from the coming courses in the specialisation.
автор: Jonathan H•
Es un excelente curso de introducción, desde temas como las 4 P's de Marketing hasta Branding, recomendado para las personas que desean aprender con casos reales, sin lugar a duda tomaría otro curso de esta especialización.
автор: Mindy C•
Very informative. I came from an academic and nonprofit background into consulting and needed to learn some business acumen. I was able to incorporate what I learn, and use it to synthesize my work environment, immediately.
автор: Keli M•
Very interesting and engaging course, even for those of us new to this area of study. Professors were clear, animated, and knowledgeable, interesting topic and left course with greater knowledge and awareness of marketing.
автор: Guilherme C•
This is an excellent course for those who want to learn about the principles of marketing. It was very useful for me, as I now have a deeper vision of the comercial activities I'm involved with. I recommend it very much.
Really good materials shared by the lectures. Precisely what we need to understand the essentials of Marketing, and yet it is very broad. Now I found Marketing as a subject that is challenging yet fun to experiment with.
автор: Gabriel E M V•
This is a recommendable course most especially to those young professionals who would like to start learning more on how the marketing world works. Kudos to the team who took an effort to deliver this course. More power!
автор: Kshitij K•
Very useful, as a professional I found this to be full of relevant concepts, practically implementable and full of relatable examples. I'd recommend this to anyone who's trying to build professional marketing skill set.
автор: Satyukov S R•
Я сам не верю, что потратил месяц на этот курс! Это стоило моих сил! Профессора великолепные, теперь я точно уверен, что разбираюсь в этой теме! Спасибо курсере за предоставленную возможность! Я Счастлив!
автор: Abhishek A•
Very interactive and engrossing form of teaching .Even while sitting at home /office it feels like am in front of the professor in a classroom .Very good course to develop a basic idea about various marketing concepts.
автор: Luis S•
Excellent course!! It's very well -structured. I learned not only the basics of marketing, but also techniques on how to target specific customers as well as how to choose a significant name for a product or business.
автор: Vinod K•
A crisp concise yet brilliant course on Marketing your brand. It says introduction but it is much more than that. I'm already able to apply the concepts readily to our businesses. Very happy to have taken this course.
автор: Waliullah R•
Being an amateur that viewed marketing only in terms of advertising, this course really opened up the complete world of marketing and its applications. This course would truly help me in my future business decisions.
автор: TINH N T T•
I have learnt so much from this course. Every word from three professors is worth thousands thousands time of learning and money. Thank you the university and three professors for the great course. Thank you so much.
автор: Ni N M M•
This is a great course for beginners. The course materials are structured in a way that's easy to understand for people, like me, who has no idea what marketing is about but is interested to get our foot in the door.
автор: Karan P•
i would like to thank the teachers of this course as they have explained all the topics and concepts with very good examples, because of which understanding it was easy. Happy to get a very good insight of marketing.
Incredibly dense, but easy to understand. The professors have very good communication skills and the content is pretty intensive. Learned more with this course than with the 8 months I spent on a Marketing MBA once.
автор: Mohamed A E•
I is really awesome for me.
I adore all topics specially Customer Centricity.
I wish if we can get new lectures by the same lecturers of the course.
thanks for prof. Khan, Fader and Bell. and thanks for coursera too.
автор: Laura G•
Es un excelente curso ! Muy completo, aborda desde conceptos básicos, hasta herramientas para poder determinar precios, hacer análisis y entender la estrategia que se debe aplicar en cada caso. Lo recomiendo mucho !
автор: Philip R•
Excellent materials, well taught & structured. Soild basis in marketing to ensure familiarity with all major areas. Assessment a bit light relative to teaching, but good to confirm basic understanding and retention.
автор: Isuri H H L•
From this course I had a good basic knowledge about marketing. Since I am having only an Engineering knowledge, this course enlighten me on marketing also and that would be an added advantage when finding a career.
автор: Yung S ( K•
After finishing this course, realized how much I DIDN'T know about marketing. Learned so much - maybe a tiny bit overwhelming. So much value packed in here, will definitely be returning here often for refreshers.