Wharton's Applied Knowledge Capstone Project enables you to apply your analytic skills to real business challenges – including your own. You’ll use your newly earned business skills to thoughtfully evaluate a real situation or opportunity from Wharton-governed companies like Shazam and SnapDeal.
Этот курс входит в специализацию ''Специализация Основы бизнеса'
Wharton Business Foundations Capstone
от партнера
Программа курса: что вы изучите
Неделя
1Start Here
Welcome to the Business Foundations Capstone Project! We've used this course shell to bring you the resources and tools you need to envision, plan, develop, and submit your Capstone Project. Please study the readings below which provide you with the resources and timeline you need to complete a successful capstone. Then, please take the Project Scope Quiz. You must score 100% on all 5 questions to pass the quiz, but you have multiple opportunities to retake the quiz until you score 100%.
3 материалов для самостоятельного изучения, 1 тест
3 материала для самостоятельного изучения
Welcome to the Business Foundations Capstone Project!10мин
Course Format, Grading and Expectations10мин
Capstone Project Timeline: Check Your Progress Here!10мин
1 практическое упражнение
Project Scope Quiz10мин
Неделя
2Choosing your Project and Videos for Review
In this module, you'll write your Description of the product or service you will develop further in a full opportunity analysis for your final project. Because deciding what you will spend the next few weeks researching is such an important step, you'll submit it for peer review so you can get feedback on the validity and feasibility of your idea before you devote more time and effort to it. Once you submit your idea, please review the Project Descriptions of five of your peers.
2 видео ((всего 16 мин.)), 1 материал для самостоятельного изучения, 1 тест
1 материал для самостоятельного изучения
Exemplar Projects10мин
Неделя
3Marketing Plan for Review
In this Module, you'll write your Marketing Plan for your product or service that will be part of your final project. Because determining who the audience is for a product or service, and how to talk the audience about it is critical to the success of your capstone, you'll have the opportunity to get feedback on creativity and analytical strength of your marketing plan before you submit is as part of your final project. Once you submit your idea, please review the Marketing Plans of five of your peers.
14 видео ((всего 165 мин.)), 1 тест
14 видео
How Can Customer Centricity Be Profitable (19:03)19мин
Customer Retention (18:24)18мин
Customer Development (3:07)3мин
Brands and Digital Marketing (14:01)14мин
Customers and Digital Marketing (9:49)9мин
Reputation and Reviews (14:38)14мин
Product Life Cycle (3:29)3мин
More Examples of Influence (8:42)8мин
More Examples of Influence - Part 2 (12:34)12мин
Pricing Strategies 3 - Psychological Factors (9:47)9мин
Distribution Strategies 1 - Introduction (13:38)13мин
Distribution Strategies 2 - Channel Design (13:39)13мин
Horizontal Conflict (12:46)12мин
Неделя
4Preparing the Rough Draft, and Accounting and Finance Videos for Review
Use this week to bring your project together. Finish drafts of each of your project segments, and have someone you trust read it and offer feedback. Use the forums to see if your peers will help you out. You can also post your draft in the forums for feedback if you like. There is no formal graded assignment this week.
7 видео ((всего 124 мин.)), 1 тест
7 видео
Estimating Uncollectible Accounts (15:31)15мин
Accounts Receivable Disclosure Example (16:35)16мин
Inventory (19:59)19мин
LIFO vs. FIFO (23:11)23мин
Inventory Disclosure Example (11:14)11мин
3M Company: Accounts Receivable and Inventory (17:50)17мин
4.6
Рецензии: 4140%
начал новую карьеру, пройдя эти курсы
33%
получил значимые преимущества в карьере благодаря этому курсу
Лучшие рецензии
автор: RR•Jul 10th 2017
It was my first specialization and I had a wonderful time completing it.I am looking forward for Business Analytics and Entrepreneurship capstone from Wharton Online.\n\nThank you...!!!!
автор: MT•Feb 2nd 2017
Great course. I did a project relating to my career (construction), so the process of researching and putting together a presentation directly improved my understanding of the industry.
Преподаватель
Christian Terwiesch
Andrew M. Heller Professor at the Wharton School, Senior Fellow Leonard Davis Institute for Health Economics Co-Director, Mack Institute of Innovation ManagementThe Wharton School
О Пенсильванский университет
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
О специализации ''Основы бизнеса'
In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.
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