Wharton's Applied Knowledge Capstone Project enables you to apply your analytic skills to real business challenges – including your own. You’ll use your newly earned business skills to thoughtfully evaluate a real situation or opportunity from Wharton-governed companies like Shazam and SnapDeal.
Этот курс входит в специализацию ''Специализация Основы бизнеса'
Wharton Business Foundations Capstone
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Об этом курсе
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Карьерные результаты учащихся
40%
начал новую карьеру, пройдя эти курсы
31%
получил значимые преимущества в карьере благодаря этому курсу
Приобретаемые навыки
Financial AccountingAccountingFinanceMarketing
Карьерные результаты учащихся
40%
начал новую карьеру, пройдя эти курсы
31%
получил значимые преимущества в карьере благодаря этому курсу
Сертификат, ссылками на который можно делиться с другими людьми
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100% онлайн
Начните сейчас и учитесь по собственному графику.
Курс 6 из 6 в программе
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Прибл. 10 часа на выполнение
Предполагаемая нагрузка: 5 weeks of study, 3-5 hours/week
Английский
Субтитры: Английский
Программа курса: что вы изучите
1 ч. на завершение
Start Here
Welcome to the Business Foundations Capstone Project! We've used this course shell to bring you the resources and tools you need to envision, plan, develop, and submit your Capstone Project. Please study the readings below which provide you with the resources and timeline you need to complete a successful capstone. Then, please take the Project Scope Quiz. You must score 100% on all 5 questions to pass the quiz, but you have multiple opportunities to retake the quiz until you score 100%.
1 ч. на завершение
3 материалов для самостоятельного изучения
3 материала для самостоятельного изучения
Welcome to the Business Foundations Capstone Project!10мин
Course Format, Grading and Expectations10мин
Capstone Project Timeline: Check Your Progress Here!10мин
1 практическое упражнение
Project Scope Quiz10мин
2 ч. на завершение
Choosing your Project and Videos for Review
In this module, you'll write your Description of the product or service you will develop further in a full opportunity analysis for your final project. Because deciding what you will spend the next few weeks researching is such an important step, you'll submit it for peer review so you can get feedback on the validity and feasibility of your idea before you devote more time and effort to it. Once you submit your idea, please review the Project Descriptions of five of your peers.
2 ч. на завершение
2 видео ((всего 16 мин.)), 1 материал для самостоятельного изучения, 1 тест
1 материал для самостоятельного изучения
Exemplar Projects10мин
5 ч. на завершение
Marketing Plan for Review
In this Module, you'll write your Marketing Plan for your product or service that will be part of your final project. Because determining who the audience is for a product or service, and how to talk the audience about it is critical to the success of your capstone, you'll have the opportunity to get feedback on creativity and analytical strength of your marketing plan before you submit is as part of your final project. Once you submit your idea, please review the Marketing Plans of five of your peers.
5 ч. на завершение
14 видео ((всего 165 мин.))
14 видео
How Can Customer Centricity Be Profitable (19:03)19мин
Customer Retention (18:24)18мин
Customer Development (3:07)3мин
Brands and Digital Marketing (14:01)14мин
Customers and Digital Marketing (9:49)9мин
Reputation and Reviews (14:38)14мин
Product Life Cycle (3:29)3мин
More Examples of Influence (8:42)8мин
More Examples of Influence - Part 2 (12:34)12мин
Pricing Strategies 3 - Psychological Factors (9:47)9мин
Distribution Strategies 1 - Introduction (13:38)13мин
Distribution Strategies 2 - Channel Design (13:39)13мин
Horizontal Conflict (12:46)12мин
4 ч. на завершение
Preparing the Rough Draft, and Accounting and Finance Videos for Review
Use this week to bring your project together. Finish drafts of each of your project segments, and have someone you trust read it and offer feedback. Use the forums to see if your peers will help you out. You can also post your draft in the forums for feedback if you like. There is no formal graded assignment this week.
4 ч. на завершение
7 видео ((всего 124 мин.))
7 видео
Estimating Uncollectible Accounts (15:31)15мин
Accounts Receivable Disclosure Example (16:35)16мин
Inventory (19:59)19мин
LIFO vs. FIFO (23:11)23мин
Inventory Disclosure Example (11:14)11мин
3M Company: Accounts Receivable and Inventory (17:50)17мин
Рецензии
4.6
Лучшие отзывы о курсе WHARTON BUSINESS FOUNDATIONS CAPSTONE
от партнера RRJul 9, 2017
It was my first specialization and I had a wonderful time completing it.I am looking forward for Business Analytics and Entrepreneurship capstone from Wharton Online.\n\nThank you...!!!!
от партнера MTFeb 1, 2017
Great course. I did a project relating to my career (construction), so the process of researching and putting together a presentation directly improved my understanding of the industry.
от партнера PSSep 10, 2018
I believe that Capstone is a perfect-suitable opportunity for all students who intend to practice their obtained knowledge of the courses in a real world like situation.
от партнера VNFeb 3, 2019
Making a report using the given template made me understand different areas that are needed to be perceived and motivated me to do relevant research in those areas.
от партнера CGMay 23, 2018
Very Good Course ... The financial Accounting needs hard attention .. but in general it's a very effective and informational course for business with uptodate info.
от партнера MKNov 13, 2016
Very well organized, lead and makes you apply all the skills you've acquired on all of the courses in real life example! Enjoyed while working on the Capstone!
от партнера JWJun 18, 2018
The feedback from the other learners was really helpful. I wanted to have a thorough understanding of business planning and happy I achieved it.
от партнера DSJun 1, 2016
Excellent assignment, the most demanding I have seen so far on Coursera. Hope to be able to take it successfully the second time.
от партнера
Пенсильванский университет
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Специализация Основы бизнеса: общие сведения
In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.
Часто задаваемые вопросы
Когда я получу доступ к лекциям и заданиям?
Зарегистрировавшись на сертификацию, вы получите доступ ко всем видео, тестам и заданиям по программированию (если они предусмотрены). Задания по взаимной оценке сокурсниками можно сдавать и проверять только после начала сессии. Если вы проходите курс без оплаты, некоторые задания могут быть недоступны.
Что я получу, оформив подписку на специализацию?
Записавшись на курс, вы получите доступ ко всем курсам в специализации, а также возможность получить сертификат о его прохождении. После успешного прохождения курса на странице ваших достижений появится электронный сертификат. Оттуда его можно распечатать или прикрепить к профилю LinkedIn. Просто ознакомиться с содержанием курса можно бесплатно.
Какие правила возврата средств?
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