Специализация Business Foundations

Solve Real Business Problems. Build a foundation of core business skills in marketing, finance, accounting and operations.

Об этой специализации

In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.

Автор:

Партнеры курса:

6 courses

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Проекты

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Сертификаты

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Курсы

Beginner Specialization.: No prior experience required.

1-Й КУРС
Introduction to Marketing
Upcoming session: Jul 9
Выполнение
5 weeks of study, 4-6 hours/week
Субтитры
English, Ukrainian, Chinese (Simplified), Vietnamese, Turkish, Japanese
О курсе
Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-
You can choose to take this course only. Подробнее…
2-Й КУРС
Introduction to Financial Accounting
Upcoming session: Jul 9
Выполнение
4 weeks of study, 5-6 hours/week
Субтитры
English, Japanese, Chinese (Simplified)
О курсе
Master the technical skills needed to analyze financial statements and disclosures for use in financial analysis, and learn how accounting standards and managerial incentives affect the financial reporting process. By the end of this course, you’ll be a
You can choose to take this course only. Подробнее…
3-Й КУРС
Managing Social and Human Capital
Upcoming session: Jul 2
Выполнение
2-3 hours per week
Субтитры
English, Korean
О курсе
People are the most valuable asset of any business, but they are also the most unpredictable, and the most difficult asset to manage. And although managing people well is critical to the health of any organization, most managers don't get the tr
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4-Й КУРС
Introduction to Corporate Finance
Current session: Jun 18
Выполнение
4 weeks of study, 4-7 hours/week
Субтитры
English, Korean
О курсе
This course provides a brief introduction to the fundamentals of finance, emphasizing their application to a wide variety of real-world situations spanning personal finance, corporate decision-making, and financial intermediation. Key concepts and applic
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5-Й КУРС
Introduction to Operations Management
Upcoming session: Jul 9
Выполнение
4 weeks of study, 4-6 hours/week
Субтитры
English, Portuguese (Brazilian)
О курсе
Learn to analyze and improve business processes in services or in manufacturing by learning how to increase productivity and deliver higher quality standards. Key concepts include process analysis, bottlenecks, flows rates, and inventory level
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6-Й КУРС
Wharton Business Foundations Capstone
Upcoming session: Aug 6
Выполнение
5 weeks of study, 3-5 hours/week
Субтитры
English
О дипломном проекте
Wharton's Applied Knowledge Capstone Project enables you to apply your analytic skills to real business challenges – including your own. You’ll use your newly earned business skills to thoughtfully evaluate a real situation or opportunity from Wharton-go
You can choose to take this course only. Подробнее…

Авторы

The Wharton School of the University of Pennsylvania is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education.
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.

Michael R Roberts
William H. Lawrence Professor of Finance, the Wharton School, University of Pennsylvania
Christian Terwiesch
Andrew M. Heller Professor at the Wharton School, Senior Fellow Leonard Davis Institute for Health Economics Co-Director, Mack Institute of Innovation Management
Brian J Bushee
The Geoffrey T. Boisi Professor
Peter Cappelli
Professor of Management, Director, Center for Human Resources
Peter Fader
Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
Barbara E. Kahn
Professor of Marketing and Director, Jay H. Baker Retailing Center
David Bell
Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
Michael Useem
Professor of Management and Director of the Center for Leadership and Change Management