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Вернуться к Маркетинговая аналитика

Отзывы учащихся о курсе Маркетинговая аналитика от партнера Виргинский университет

Оценки: 5,930
Рецензии: 1,702

О курсе

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Лучшие рецензии

7 мая 2020 г.

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

10 мая 2020 г.

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

Фильтр по:

1676–1696 из 1,696 отзывов о курсе Маркетинговая аналитика

автор: Mertcanfhun

31 мая 2020 г.

Vague English and Overwhelmed Quiz questions while just giving one perpective to look :/

автор: Terri K B

16 апр. 2020 г.

Waaaaaay too much work. Not a break down of all parts to pryamids/charts, only examples.

автор: Abhas K

17 нояб. 2020 г.

I was told that i dont have to pay anything but now asking for money. Useless course

автор: Gulzhazira I

31 мая 2020 г.

In the beginning it was mentioned that it’s free course but in the end I have to pay

автор: Tatiana P

9 мая 2020 г.

The practice quizzes are not constructed in the comprehensive way.

автор: michael o

10 янв. 2021 г.

Lots of assumed knowledge, not a great course for newcomers

автор: CAPUANO L

22 июля 2021 г.

the formulas are not explained, the results are randomized

автор: Bradley B

20 апр. 2020 г.

The lecturer makes this more confusing then it has to be.

автор: La T

17 июля 2020 г.

This evaluators of this course seems to be quite lazy

автор: Noopur p

9 авг. 2020 г.

my peer review is still not done. this is hopeless

автор: AAMIR G

10 авг. 2020 г.

The instructor himself not explaining well...

автор: Yevgen S

17 июня 2018 г.

too basic n theoretical, unnecessary jokes

автор: Mahdi T C

22 июня 2018 г.

This course is much more difficult

автор: SILVANA P V R

4 нояб. 2020 г.

Aun no recibo la certificación

автор: nyinyizaw

31 июля 2016 г.

A little be difficult for me.

автор: melki b

7 дек. 2018 г.

pourquoi les quiz sont payés

автор: Kanhaiya P

24 июня 2020 г.

course is too advanve


автор: Thierry L

6 окт. 2020 г.

Cannot unsubscribe !

автор: Suyash P

6 мар. 2018 г.


автор: Serina

24 окт. 2020 г.


автор: katty j t n

16 янв. 2021 г.