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Вернуться к Маркетинговая аналитика

Отзывы учащихся о курсе Маркетинговая аналитика от партнера Виргинский университет

Оценки: 5,921
Рецензии: 1,699

О курсе

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Лучшие рецензии

10 мая 2020 г.

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

7 мая 2020 г.

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

Фильтр по:

651–675 из 1,695 отзывов о курсе Маркетинговая аналитика

автор: Shreyas S

21 июня 2020 г.

The course was full of practical subjects and are explained very well

автор: SAHIL K

14 июня 2020 г.

Great course .I really get fascinated by teaching styles by teachers.

автор: Taye A

20 апр. 2020 г.

I loved this course! I 100% recommend. Grateful for this opportunity.

автор: John W

30 дек. 2016 г.

Very engaging professor. Thorough and in-depth. Very enjoyable class.

автор: Joy X

13 окт. 2020 г.

I love this course that gonna be useful and helpful to my future job

автор: Sarat J

11 мая 2020 г.

It was a great experience with lots of fun. Learned a lot of things.

автор: Nitin T

3 мая 2020 г.

It is a Good Course to start with, If you wish to excel in Marketing

автор: Ankur M

24 апр. 2020 г.

Explanation by Prof. Raj is very nice. Sessions are very interacive.

автор: Kanchana M

8 апр. 2020 г.

Exceptional Course. I learnt a lot and even improved my foundations.

автор: Deleted A

17 июня 2017 г.

everything is being explained and taught in a very systematic manner

автор: Gisela R

12 мар. 2017 г.

Great course to understand the basic elements of Marketing Analytics

автор: 杨星玉

7 февр. 2016 г.

My first course at Coursera, it's wonderful and exactly what I need.

автор: Sally

23 сент. 2021 г.

​Practical, useful analytical tools for various marketing scenarios

автор: Ying C

5 сент. 2021 г.

its easy to understand and follow, and i like the way of question !

автор: Dineshwar A

9 авг. 2021 г.

Explained all the concepts clearly and gave examples for everything

автор: YANYU W

26 окт. 2020 г.

I learned the marketing process, marketing experiment, CLV is great

автор: Imee E

25 окт. 2020 г.

very helpful, I learned a lot from this course, thank you very much

автор: Uzair F

30 авг. 2020 г.

Loved the course structure and its relevance in the practical life.

автор: Albert C O

6 июля 2020 г.

Interesting and not tedious course.

A good introduction to the topic

автор: vaishnavi m

27 июня 2020 г.

Very nice lecture delivery and all concepts related to MA is clear

автор: Subhranil D

31 мая 2020 г.

Excellent course - the way Raj explained the concepts were amazing.

автор: Veronika Z

2 мая 2020 г.

A lot of very useful information and set at a good pace. Thank you!

автор: Dyana P

2 мая 2020 г.

I had earned great knowledge and super experience from this course.

автор: yamini b

12 сент. 2019 г.

The course gave me a broader view of looking marketing in every way

автор: 洪一舟

2 сент. 2018 г.

The professor, Raj is very cute and nice. Thanks for your teaching.