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Вернуться к Маркетинговая аналитика

Отзывы учащихся о курсе Маркетинговая аналитика от партнера Виргинский университет

4.7
звезд
Оценки: 5,963
Рецензии: 1,708

О курсе

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Лучшие рецензии

SW
7 мая 2020 г.

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

AG
10 мая 2020 г.

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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1376–1400 из 1,704 отзывов о курсе Маркетинговая аналитика

автор: Parima S

10 июля 2020 г.

I had a lot of fun learning this course. The instructor is very active and tries hard to explain all the aspects of marketing analytics, but it has some points that are hard to understand, maybe it needs more examples. Thank you so much!

автор: Vipin B

26 нояб. 2018 г.

Easy to understand and applies to the project you are working on. Explains why you are doing certain things and what extra can you do when you are working on a marketing analytics project.

A good course to get your basic clear..

автор: harika p

2 июля 2020 г.

I would recommend this course for beginners in marketing and Professor explained every detail of the concepts clearly. I really enjoy and learn different concepts of marketing analytics. Thank you for offering this course!!

автор: Richard O

10 мая 2020 г.

Challenging enough though I felt like he could have delved a little deeper into some aspects....too much surface knowledge and generalization. All in all, a good intro for those looking for an introductory overview of M.A.

автор: Ai N Z

19 мая 2020 г.

Requires a bit of fundamental understanding of statistics to understand and follow better with the course. Some concepts are a bit difficult to understand fully while the math part is rather straightforward and simple.

автор: Preema S

29 авг. 2020 г.

Really interesting and practical insights gained through this course in the marketing arena! The real life scenario from the specialists shared is very interesting in terms of the applicability of analytics concepts.

автор: Foivos A T

18 июля 2020 г.

The course describes very well the quantitative aspect of marketing. I have learned how to calculate brand equity , Customer Lifetime Value (CLV) , how to design marketing experiments and perform regression analysis.

автор: Golda N M

18 июля 2020 г.

The course was amazing to take part in. Learnt a lot and was challenged throughout the lessons. The facilitator was very engaging. I would however reccomend shorter modules each week to ensure maximum concentration

автор: SAMED B

5 июня 2020 г.

Thanks, it made me think in different aspects. However, I don't like how the assignments operated. It is so easy to cheat someone's assignment and someone even cheated my assignment. It was not a nice experience.

автор: Nhi Q V

5 нояб. 2020 г.

This is a good course provide fundamental for reading Analysis Statistic in Marketing. I think we should need prepare some fundamental in Statistic before learning this course, this might bring a better result.

автор: Vipin k

16 мая 2020 г.

Proffessior is really nice and got so much information here. Loved the course although it could be more centric to brands and there should be more case study i feel. But it's fine overall it's great learning.

автор: Tam N

6 апр. 2019 г.

I like the course in general, but I think marketing analytics will have many more contents than this course contains. Also, some of the calculations in this course are hard to follow. I like the assignments.

автор: Marcus F

14 июня 2020 г.

A useful course which answered most of the basic questions I had before entering this course. I like the assignment & quiz segments as well, which allowed me to internalise the concepts that were taught. :)

автор: Oliver W

7 янв. 2018 г.

Raj is an entertaining and knowledgable teacher who made this course easy to understand and enjoyable. He uses real world examples and introduces a number of skills, which have inspired me to study further.

автор: Anne-Charlotte

24 сент. 2016 г.

Very interesting, very interactive course. I have learnt a lot of new concepts in marketing analytics and it accentuates my willingness to continue my learning in this area. Thank you for the great content!

автор: SENTHILKUMAR R

9 авг. 2020 г.

Good course. I liked it. This is my first course in online. I had good learning during covid 19 pandemic. Thanks to Mr.Rajkumar, University of Virginia and Coursera platform to do this course successfully

автор: Tanya S

11 авг. 2019 г.

Great Balance of Theory and Practical Understanding. Considering there is a lot of data generated in this world, this course is great to learn on the uses of data obtained from Marketing process

автор: Stuti G

25 апр. 2020 г.

This is a great and engaging course to learn about brand equity, brand architecture, CLV, marketing experiments and regression analysis. However, not a complete guide for marketing analytics.

автор: Bruno M A M R

8 янв. 2017 г.

It's a very interesting course. demands study and it has some real life examples that may be really useful. Nevertheless, it could work on more actionable tools for the daily management.

автор: Sathish P

22 июня 2017 г.

The course gives a very good outline to the basics of marketing analytics and its applications. Not time consuming and application oriented. Would recommend it definitely for starters.

автор: dhruvi s

2 июня 2020 г.

I feel the concepts taught are insightful but the professor was not able to convey them properly. I had to google / watch additional Youtube videos in order to get the concepts clear.

автор: Harinee R

5 мая 2020 г.

This is a tedious course with real hands on experience. Kept me on toes with challenging concepts and quizes. Great and challenging experience on the whole. Thank you very much Raj!

автор: Jingyun L

31 июля 2020 г.

It would be better if prof can provide more updated (it is 2020 now) practical (some lecture is just a brief introduction, I would like to learn more about how to use it) knowledge.

автор: Ashish A

26 июля 2020 г.

Its a nice course where we get insight about different strategies used in marketing to calculate sales and how to increase the sales using previous data with little bit of formulas.

автор: Sophie S

7 нояб. 2020 г.

I wished the course was created more recently, since technology and marketing changed a lot over the last few years. Other than that I enjoyed the very clear explanations a lot!